Starting a marketing campaign for small business can be a daunting task.
Where you do you start as a small business owner to market your products and services? These 5 quick steps can help point you in the right direction.
Make a Plan for Design and Marketing
The first thing is to think about how you want to portray your business. Do you plan to have a mostly online marketing presence, print marketing, or media driven?
Have a Logo Professionally Designed
Every business needs a logo. Your logo represents your business in any facet of marketing and becomes the most recognizable part of your small business marketing.
Target an Audience with Design and Marketing
Your small business marketing needs to be geared toward the right market. Who will your customer base be? This will determine the kinds of marketing you should focus on. A tourist market should have ads in magazines and on posters; local customers will see marketing on local TV channels and local newspapers.
Design a Website for Marketing Your Business
These days, a website is crucial to a business’s marketing success. When a potential consumer hears your company name, they should be able to pull out their smart phone, type your name into Google, and get a mobile optimized site that tells them the basics they want to know.
Get Constructive Feedback on Your Design and Marketing
Your friends and family are there to support you with your small business. Ask them for honest feedback about your marketing. Have they seen your ads or flyers around town? Are they effective?
It can be hard to find the right people to get feedback from that won’t have their feelings hurt if you don’t take their advice but they’re out here! You don’t have to go at it alone! Contact us today to see how we can help with the marketing for your small business.
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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