Content-Marketing

Content Marketing: The Essential Strategy No Business Can Survive Without

Alaska Website Content and Social Media Marketing

Alaska Website Content and Social Media Marketing Ideas for Lead Generation

Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.

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Tips for New Business Owners

Tips for New Business Owners

Whether you are in the process of starting your own business or you are merely thinking about it, the process can be a little daunting if you aren’t sure where to start. Nothing feels worse than having no clue what the next step should be or the best route to take, but with the right market and people, you can get back on track and keep pushing forward. Read this checklist for starting your own business to make sure you start off on the right foot.

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Stay Motivated in Your Small Business

Stay Motivated in Your Small Business

After you’ve been in business for awhile, and have gained some success it sometimes becomes something it never was before. Draining…..

You throw around ideas of your next big “thing”, or venturing into another business. But nothing sings to you the way your original business did. You feel sometimes like if you start over, maybe you can avoid all of the mistakes you’ve made in your current small business. All of the doubts and stresses of being the “one in charge” weigh on your shoulders…and you begin to wonder if you are where you’re supposed to be.

Staying motivated in your small business can be a daunting task, when you’re the only one getting much done. Or you’re the primary point of contact for every decision, every move, every fix, every quirk that your business faces. So because spring is a brand new season, lets embrace this time of year with some quick tips on how you can stay motivated and keep a balanced life.

Set a New Goal

Your SMB may be old news, but your goal can be a new one. Maybe you want to start a weekly blog, or network more, send out thank you cards to existing clients. It doesn’t have to be a monetary goal, just set one. This goal will allow you to set into an action plan to achieve it and help build momentum to keep going.

Find Inspiration

Reading about someone who walked the path of entrepreneurship before you, may offer some inspiration to a new victory. Reading, listening to inspirational videos, or music may also help open the waves of your mind to new creative ideas and feelings. Writing in a gratitude journal to remind you of everything that life has given you that’s positive. Even finding inspiration in some difficult roads that you’ve successfully maneuvered.

What Use to Bring You Happiness that You Stopped Doing

Nothing will stifle a creatively minded entrepreneur like the feeling of being in a rat race and no longer gaining happiness from what you’re doing. Look back and remember something you used to love doing that you’ve given up to devote those precious hours to your business…..and do that. Don’t sacrifice every part of who you were that inspired you to go into business for yourself, for the sake of the business. That’s like mom’s sacrificing every ounce of themselves for their children. Sure it’s “noble” to give selflessly, endlessly, but it’s not maintainable. Find a happy balance between things you love doing, and things you have to do.

Stay Motivated in Your Small Business

Enjoying my son and his own personal accomplishments.

Stay Motivated in Your Small Business

Inspirational people, Steve Jobs is definitely at the top of that list.

Stay Motivated in Your Small Business

Calligraphy is something I love to play around with. Sometimes I drop off from doing it out of lack of time. But I have to make time.

Stay Motivated in Your Small Business

The book my son humors me to read him at least twice of year…always makes me grateful for my life.

 

small business websites anchorage alaska

Neglecting Small Business Websites Can Significantly Impact Sales

“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?

Poor Design

By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.

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Social Media Advertising Benefits for Small Business

Social Media Advertising Benefits for Small Business

Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.

Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).

Social Media Advertising Benefits for Small Business

Small Business need to focus on key components of their marketing efforts which include:

  • Improve brand recognition and  community visibility
  • Creating opportunity for more website traffic and gathering leads
  • Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service

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Anchorage Alaska Web Design

5 Simple Tips for Increasing Online Visibility with Anchorage Alaska Web Design

Exposure is a vital commodity for an online business. If you can’t get your brand noticed, it will be hard to develop a sustainable enterprise. Forms of marketing have changed over the years, so it is important to reach potential customers in the places they most frequent. However, a good marketing strategy can still involve a variety of methods that reach a broad base of customers, allowing you the opportunity for maximum visibility within your niche.

The online world has opened up many industries, meaning even small businesses can gain vital exposure in a targeted manner. So how can an online business increase its visibility?

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8 Reasons Every Company Needs a Business Blog

Online marketing veterans will remember when blogging was the ultimate buzzword across the industry. Although, like most trends, its importance was sometimes oversold, there was no doubt that a popular, engaging blog was a huge asset to any website. If you’re doing any amount of marketing, your company needs business blog.

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good-logo-design-anchorage-alaska

4 Key Elements of a Good Logo Design

Your logo is often the first thing a viewer will see when coming in contact with your company, ministry or organization. A good logo design says something about your company, is functional, and can be a standalone piece of art. Below are 4 key elements to help with your Alaska logo design.