3 Ways to Instantly Increase Engagement with Social Media Design and Management

Social media sites are one of the best ways to get new clients as well as keep current ones informed. It’s one thing to just provide information to your customers; it’s another to get their feedback as well. Engaging your customers is crucial and social media can help you do it!

Likes and Shares with Social Media Design and Management

Some of the fastest growing social media campaigns started with a single “like”. How do you get your customers to click that little thumbs up and, in doing so, spread your message to their friends on social media? Content in your social media design needs to be relevant to your audience as well as informative about your current message. The more likely your customers are to like and share your photos and posts, the more likely their friends are to see them. Word of mouth happens much more often online than it does in person nowadays, but happy customers are still the best advertising there is!

Followers with Social Media Design and Management

Engaging your followers can only happen if you’ve got followers to engage. Some of the ways to get new followers is to include an incentive.If you sell products, offer a discount if they’ve “liked” you on Facebook.Advertise coupons or new products on Instagram that new customers can use if they start to follow you.
Social Media Management and Design

Check-Ins with Social Media Design and Management

Use signage to encourage customers to check-in when they eat at your restaurant or shop at your store.The more check-in’s you have, the more visible your business will be. The increased engagement through social media will not only increase your visibility, meaning free advertising, but it will encourage repeat business among newer and existing clients. Your social media design is important.

Contact us today to see how we can help increase your customer engagement!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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5 Quick Steps to Start Design and Marketing For a New Business

Starting a marketing campaign for small business can be a daunting task.
Where you do you start as a small business owner to market your products and services? These 5 quick steps can help point you in the right direction.
Design and Marketing For a New Business

Make a Plan for Design and Marketing

The first thing is to think about how you want to portray your business. Do you plan to have a mostly online marketing presence, print marketing, or media driven?

Have a Logo Professionally Designed

Every business needs a logo. Your logo represents your business in any facet of marketing and becomes the most recognizable part of your small business marketing.

Target an Audience with Design and Marketing

Your small business marketing needs to be geared toward the right market. Who will your customer base be? This will determine the kinds of marketing you should focus on. A tourist market should have ads in magazines and on posters; local customers will see marketing on local TV channels and local newspapers.

Design a Website for Marketing Your Business

These days, a website is crucial to a business’s marketing success. When a potential consumer hears your company name, they should be able to pull out their smart phone, type your name into Google, and get a mobile optimized site that tells them the basics they want to know.

Get Constructive Feedback on Your Design and Marketing

Your friends and family are there to support you with your small business. Ask them for honest feedback about your marketing. Have they seen your ads or flyers around town? Are they effective?

It can be hard to find the right people to get feedback from that won’t have their feelings hurt if you don’t take their advice but they’re out here! You don’t have to go at it alone! Contact us today to see how we can help with the marketing for your small business.

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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3 Tips for Easy Advertising To Local Customers

The first step in targeting your local audience is figuring out who they are and how best they receive information. Your advertising campaign needs to target both your local, consistent customer base as well as the tourists and out of town visitors that will take advantage of your services. Type of advertising and locations are key to effective local customer advertising.

Local Rewards=Easy Advertising

Encouraging repeat business means providing a great service at a great price. Local customers will be your loyal and consistent base if you treat them properly. This may include great prices on goods, or fair cost on services your Anchorage business may provide. Other perks can be extended to local customers, or those you think you’re going to see again. A punch card that rewards them for buying a number of individual coffee, rewards cards where customers get points for dollars spent, or a locals discount are great things to advertise as perks for your local Anchorage business customers.
Easy Advertising | Bianca Frank Design

Tourist Connections=Easy Advertising

If much of your business is dedicated to tourists or out of town customers, your Anchorage advertising should reflect this but it also needs to reach your local customers. You will want to focus your advertising in the right places- in brochures about your location, on websites that boast “best things to do”, and in places that travelers and tourists will frequent. Posters and billboards are seen by both types of customers if they are in the right places.

Word of Mouth=Easy Advertising

Reaching your local customers and having them as loyal consumers will extend your word of mouth advertising. When a tourist asks a local waitress where the best place is to go for your service, if that waitress frequents your business, she will surely recommend you. Contact us today to see how we can help with your local Anchorage advertising!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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3 Steps to Vision Statement Development for Your Business

When developing your business’s marketing and message, a vision statement is something to consider including in your overall marketing plan.
While you may have a distinct mission statement for your business, you may think about a vision statement to portray your company’s future goals.

Assess Your True Vision Statement

The first part of developing your vision statement is to assess the options you have to work with.Your business may be geared toward raising awareness for a cause you care about in your community or working toward a common goal that makes your neighborhood a better place. Your vision may be more global and include international charity work or raising awareness of issues outside your own community. It may be related to your merchandise or business specialty or it might just be something you are passionate about personally.

Declare Your Vision Statement

Your vision statement is a way to express your dream and goals to the world.Including a vision statement in your business marketing shows your clients that you are community based and you support the neighborhood your business in centered in.It may also show that you have a global awareness and that your business is conscious of more than just your profits. Write out and include it on your website with your mission statement.
Vision Statement | Bianca Frank Design

Adapt Your Vision Statement

Hopefully, throughout the months and years, you will reach your current goals through education, donations, and fundraising.When this happens, your vision statement needs to adapt to new and loftier goals.It may be as simple as broadening your dreams to reach for a bigger pool of people or revising your vision statement to realign with new goals you have in mind. We can help turn your dreams into a realistic vision statement.


Contact us
today to see how we can help!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Brand & Marketing Terms

source: Brand Channel

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Awareness The percentage of population or target market who are aware of the existence of a given brand or company. There are two types of awareness: spontaneous, which measures the percentage of people who spontaneously mention a particular brand when asked to name brands in a certain category; and prompted, which measures the percentage of people who recognize a brand from a particular category when shown a list.

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Brand A brand is a mixture of attributes, tangible and intangible, symbolized in a trademark, which, if managed properly, creates value and influence.

Brand “Value” has different interpretations: from a marketing or consumer perspective it is “the promise and delivery of an experience”; from a business perspective it is “the security of future earnings”; from a legal perspective it is “a separable piece of intellectual property.” Brands offer customers a means to choose and enable recognition within cluttered markets.

Brand Architecture How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement; and freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market.

Brand Associations
The feelings, beliefs and knowledge that consumers (customers) have about brands. These associations are derived as a result of experiences and must be consistent with the brand positioning and the basis of differentiation.

Brand Commitment
The degree to which a customer is committed to a given brand in that they are likely to re-purchase/re-use in the future. The level of commitment indicates the degree to which a brand’s customer franchise is protected form competitors.

Brand Earnings
The share of a brand-owning business’s cashflow that can be attributed to the brand alone.

Brand Equity
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings make the brand valued and valuable.

Brand Equity Protection Is the implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, diversion, tampering and theft so that the differentiating thoughts and feelings about the brand are maintained and remain valued and valuable.

Brand Essence
The brand’s promise expressed in the simplest, most single-minded terms. For example, Volvo = safety; AA = Fourth Emergency Service. The most powerful brand essences are rooted in a fundamental customer need.

Brand Experience
The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth. Strong brands arise from consistent experiences which combine to form a clear, differentiated overall brand experience.

Brand Extension
Leveraging the values of the brand to take the brand into new markets/sectors.

Brand Harmonization Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets.

Brand Identity
The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from competitors.

Brand Image
The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs.

Brand Licensing
The leasing by a brand owner of the use of a brand to another company. Usually a licensing fee or royalty rate will be agreed for the use of the brand.

Brand Management Practically
this involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For service brands (see Service Brands), the tangibles are to do with the customer experience – the retail environment, interface with salespeople, overall satisfaction, etc. For product, service and corporate brands, the intangibles are the same and refer to the emotional connections derived as a result of experience, identity, communication and people. Intangibles are therefore managed via the manipulation of identity, communication and people skills.

Brand Mission
See Brand Platform.

Brand Parity A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about 80% of respondents (BBDO survey) see no real difference between brands. By contrast, brand parity for cars is low: only about 25% of respondents say that one make is much the same as another.

Brand Personality
The attribution of human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation. Usually done through long-term above-the-line advertising and appropriate packaging and graphics. These traits inform brand behavior through both prepared communication/packaging, etc., and through the people who represent the brand – its employees.

Brand Platform
The Brand Platform consists of the following elements:

Brand Vision The brand’s guiding insight into its world.

Brand Mission How the brand will act on its insight.

Brand Values The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance.

Brand Personality The brand’s personality traits (See also definition for Brand Personality).

Brand Tone of Voice How the brand speaks to its audiences.

Brand Positioning The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix.

Brand Strategy
A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand’s vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences.

Brand Tone of Voice See Brand Platform.

Brand Valuation The process of identifying and measuring the economic benefit – brand value – that derives from brand ownership.

Brand Values
The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. (See also Brand Platform.)

Brand Vision See Brand Platform.

Branding Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.

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Co-branding The use of two or more brand names in support of a new product, service or venture.

Consumer Product Goods (consumer goods) or services (consumer services) purchased for private use or for other members of the household.

Core Competencies Relates to a company’s particular areas of skill and competence that best contribute to its ability to compete.

Corporate Identity At a minimum, is used to refer to the visual identity of a corporation (its logo, signage, etc.), but usually taken to mean an organization’s presentation to its stakeholders and the means by which it differentiates itself from other organizations.

Counterfeiting When an organization or individual produces a product that looks like a branded product and is packaged and presented in a manner to deceive the purchaser.

Customer Characteristics
All distinguishing, distinctive, typical or peculiar characteristics and circumstances or customers that can be used in market segmentation to tell one group of customers from another.

Customer Relationship Management (CRM)
Tracking customer behavior for the purpose of developing marketing and relationship-building processes that bond the consumer to the brand. Developing software or systems to provide one-to-one customer service and personal contact between the company and the customer.

Customer Service
The way in which the brand meets its customers’ needs via its various different channels (for example, over the telephone or Internet in the case of remote banking, or in person in the case of retail or entertainment).

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Demographics The description of outward traits that characterize a group of people, such as age, sex, nationality, marital status, education, occupation or income. Decisions on market segmentation are often based on demographic data.

Differential Product Advantage A feature of a product that is valuable to customers and is not found in other products of the same category.

Differentiation Creation or demonstration of unique characteristics in a company’s products or brands compared to those of its competitors.

Differentiators
Any tangible or intangible characteristic that can be used to distinguish a product or a company from other products and companies.

Diversion When genuine product is sold to a buyer in one market/channel and then resold by the same buyer into another market/channel, without the consent or authority of the brand owner, to take advantage of a price arbitrage situation. Definition also applies to parallel trade, gray market or gray market activities.

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Endorsed brand (See Brand Architecture.) Generally a product or service brand name that is supported by a masterbrand – either dominantly e.g. Tesco Metro or lightly e.g. Nestle Kit-Kat.

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Focus Group A qualitative research technique in which a group of about eight people is invited to a neutral venue to discuss a given subject, for example hand-held power tools. The principle is the same as an in-depth interview, except that group dynamics help to make the discussion livelier and more wide-ranging. Qualitative groups enable the researcher to probe deeper into specific areas of interest (for example, the nature of commitment to a brand). The result adds richer texture to the understanding of broader data (for example, quantitative), which may paint general trends or observations. Also known as a group discussion.

Freestanding Brand (See Brand Architecture.) A brand name and identity used for a single product or service in a portfolio, which is unrelated to the names and identities of other products in the company’s portfolio.

Functionality What a product does for the buyer and user; the utility it offers the user; what he or she can do with it.

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Goods A product consisting predominantly of tangible values. Almost all goods, however, have intangible values to a greater or lesser extent.

Group Discussion See Focus Group.

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High Technology (high tech) A term with vague and far-reaching meaning. This covers electronics, data technology, telecommunications, medical technology and bio-chemistry. In order to be classed as a high tech company, one definition is that at least 35 percent of staff should have a technical qualification, and at least 15 percent of sales should be used for R&D. Another definition states that the company must employ twice as many scientists and engineers and invest twice as much in R&D as the average of all manufacturing companies in the country.

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Intangibles “Intangible”
– incapable of being touched. (1) Intangible assets – trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. (2) Intangible brand attributes – brand names, logos, graphics, colors, shapes and smells. (See Service Brand.)

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Launch
The initial marketing of a new product in a particular market. The way in which the launch is carried out greatly affects the product’s profitability throughout its lifecycle.

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Market Leader A company that has achieved a dominant position – either in scale (e.g., British Airways) or influence (e.g., Virgin) – within its field. This leading position often comes about because the company was the first to market a certain type of product and, with the protection of a patent, has managed to consolidate its position before direct competition was possible. Alternatively, a company may overtake a previous market leader through greater efficiency and skilful positioning.

Market Position
A measure of the position of a company or product on a market. Defined as market share multiplied by share of mind.

Market Segment
A group of customers who (a) share the same needs and values, (b) can be expected to respond in much the same way to a company’s offering, and (c) command enough purchasing power to be of strategic importance to the company.

Market Share
A company’s share of total sales of a given category of product on a given market. Can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).

Mass Marketing
Simultaneous standardized marketing to a very large target market through mass media. Other names for this are market aggregation and undifferentiated marketing.

Masterbrand
A brand name that dominates all products or services in a range or across a business. Sometimes used with sub-brands, sometimes used with alpha or numeric signifiers. (See also Monolithic Brand.) Audi, Durex, Nescafe and Lego, for example, are all used as masterbrands.

Monolithic Brand
A single brand name that is used to “masterbrand” all products or services in a range. Individual products are nearly always identified by alpha or numeric signifiers. Companies like Mercedes and BMW favor such systems.

Multibrand Strategy /Multiple Branding Marketing of two or more mutually competing products under different brand names by the same company. The motive may be that the company wishes to create internal competition to promote efficiency, or to differentiate its offering to different market segments, or to get maximum mileage out of established brands that it has acquired. When a company has achieved a dominant market share, multibrand strategy may be its only option for increasing sales still further without sacrificing profitability. For example, Lever Brothers sells washing powders under the Persil, Omo and Surf names; Cadbury sells chocolates under the Dairy Milk, Bournville and Fruit & Nut names; Heinz sells canned convenience foods under the Baked Beans, Spaghetti Hoops and Alphabetti Spaghetti names.

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Names
There are three basic categories of brand (or corporate) name:

  1. Descriptive nameA name which describes the product or service for which it is intended, e.g., TALKING PAGES.
  2. Associative name A name which alludes to an aspect or benefit of the product or service, often by means of an original or striking image or idea, e.g., VISA.
  3. Freestanding name A name which has no link to the product or service but which might have meaning of its own, e.g., PENGUIN.

The following are also helpful:

  1. Abstract name A name which is entirely invented and has no meaning of its own, e.g., ZENECA. Abstract names are a sub-set of freestanding names because they also have no link to the product of service.
  2. Coined name Any name which is in some way invented. Coined names can be descriptive (CO-CREATE), associative (IMATION) and freestanding/abstract (ZENECA).

Niche Marketing Marketing adapted to the needs, wishes and expectations of small, precisely defined groups of individuals. A form of market segmentation, but aimed at very small segments. Niche marketing characteristically uses selective media.

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OEM market OEM stands for Original Equipment Manufacturers. The OEM market consists of companies that use another company’s product as a component in their own production. A manufacturer of ball bearings, for example, sells both to OEM customers who build the bearings into machines, and to end users who need the bearings as spare parts for machines that they have bought from the OEMs. Most manufacturing companies thus have an OEM market and a replacement market. The latter is usually called the MRO market or aftermarket.

Offering
What a company offers for sale to customers. An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation. The name and brand of the product are also part of the offering.

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Packaging Design The design of the pack format and graphics for a product brand.

Parent Brand A brand that acts as an endorsement to one or more sub-brands within a range.

Passing Off The name given to a legal action brought to protect the “reputation” of a particular trademark/brand/get up. In essence, the action is designed to prevent others from trading on the reputation/goodwill of an existing trademark/brand/get up. The action is only available in those countries that recognize unregistered trademark rights (for example the UK and US). In some countries, it is called “unfair competition action.”

Perceptual Mapping Graphic Analysis
and presentation of where actual and potential customers place a product or supplier in relation to other products and suppliers. Most perceptual maps show only two dimensions at a time, for example price on one axis and quality on the other. There also are methods of graphically analyzing and presenting measurement data in three or more dimensions.

Positioning Statement A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.

Power Branding A strategy in which every product in a company’s range has its own brand name which functions independently, unsupported by either the company’s corporate brand or its other product brands. Power branding is a resource-intensive strategy, since each brand must be commercially promoted and legally protected. This strategy is used mainly by manufacturers of consumer goods. Lever’s and Procter & Gamble’s detergents are good examples of power brands.

Product Brand A brand which is synonymous with a particular product offering, for example, Cheerios.

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Rebrand When a brand owner revisits the brand with the purpose of updating or revising based on internal or external circumstances. Rebranding is often necessary after an M&A or if the brand has outgrown its identity/marketplace.

Relative Market Share Your own company’s market share compared to those of your competitors. A large share confers advantages of scale in product development, manufacturing and marketing. It also puts you in a stronger position in the minds of customers, which has a positive influence on pricing.

Relaunch Reintroducing a product into a specific market. The term implies that the company has previously marketed the product but stopped marketing it. A relaunched product has usually undergone one or more changes. It may, for example, be technically modified, rebranded, distributed through different channels or repositioned.

Repositioning Communications activities to give an existing product a new position in customers’ minds and so expanding or otherwise altering its potential market. Many potentially valuable products lead an obscure existence because they were launched or positioned in an inadequate manner. It is almost always possible to enhance the value of such products by repositioning them.

Rollout The process by which a company introduces a new product or service to different geographical markets or consumer segments.

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Selective Media Media that, unlike mass media, reach only small and identifiable groups of people, for example, members of a particular profession or industry or other groups defined by geographic, demographic or psychographic data (otherwise known as targeted media).

Service Brand A product consisting predominantly of intangible values. “A service is something that you can buy and sell, but not drop on your foot” (The Economist). In this sense, a service is something that you do for somebody, or a promise that you make to them.

Share of Mind There are many definitions of share of mind. At its most precise, share of mind measures how often consumers think about a particular brand as a percentage of all the times they think about all the brands in its category. More loosely, share of mind can be defined simply as positive perceptions of the brand obtained by market research. Whereas market share measures the width of a company’s market position, share of mind can be said to measure its depth.

Share of Voice
The media spending of a particular brand when compared to others in its category.

Sub-brand A product or service brand that had its own name and visual identity to differentiate it from the parent brand.

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Tangibles “Tangible” – capable of being touched. (1) Tangible assets – manufacturing plant, bricks and mortar, cash, investments, etc. (2) Tangible brand attributes – the product and its packaging. (3) Tangible brand values – useful qualities of the brand known to exist through experience and knowledge.

Target Market The market segment or group of customers that a company has decided to serve, and at which it consequently aims its marketing activities.

Top-of-Mind
What is present in the uppermost level of consciousness; the manufacturer or brand that people in market surveys name first when asked to list products in a specific category. Top-of-mind is the highest degree of share of mind. To attain that position, a company normally needs to have a large share of voice in its category.

Trademark
“Any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of another undertaking” (UK Trade Marks Act 1994).

Trademark Infringement
A trademark registration is infringed by the unauthorized use of the registered trademark, or of one that is confusingly similar to it, on the registered goods or services, or in certain circumstances on similar or dissimilar goods and services.

Trendsetter Someone or thing that breaks a traditional mold or routine and gains a following because of it. iMac is an example of trendsetting in design as now office supplies come in the familiar colors and translucent packaging of an iMac.

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User Segmentation Division of potential customers into market segments according to how and for what purpose they use a product. Do they use it for cleaning their teeth or for making cakes (baking powder)? For oiling their hair or for frying food? (True story concerning use of Brylcreem in Nigeria). As a decongestant chest rub or as an aphrodisiac? (True story concerning Ribby Rub in Caribbean).

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Visual Identity What a brand looks like – including, among other things, its logo, typography, packaging and literature systems.

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Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Get Results from Online Brand Marketing with These 4 Programs

Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process and having a plan in place should be your top priority.

A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. The four programs below create a cohesive management package that will bring your brand to the next level. A brand strategy matters because a logo alone won’t gain you recognition in the marketplace. You have to have a process in place in order to push the brand visuals into the face of your prospective customers. You can read more on the importance of brand here or take a look at relative “brand & marketing” terms to better educate yourself on what it means to brand and market your business.

Blogging or Online Branded Content

You may have heard the term “Content is King.” But if content is king, how do you develop and maintain a new flow of content to your customers and potential customers?  One of the BEST ways to drive traffic to your website is maintaining a blog. New content added to your website on a regular basis with information that relates to your target audience keeps them interested and aware that you’re a vital, live brand. You don’t need to be a writer to have a blog- that’s a program that can be purchased and tailored to your company!

Under a Brand Management Package, you will have new content written for you that will be posted to your website and social media outlets on a scheduled basis. At the beginning of each month you will receive a list of blog titles that pertain to your industry or service. With your feedback and approval these topics will be created and posted on your behalf. We offer a free, one time sample blog to try it out before you purchase!

Search Engine Optimization (SEO)

You want to come up in a search when your clients try to find a company that provides your services.Ultimately, your customer will search for you online based on information that you provide to them about your product or service. With a SEO optimized site, you keep the keywords that your customer searches for within the content of your site. Keeping content fresh and relevant ensures your name comes up in search engine results. Search Engine Optimization is an ongoing science that has been perfected by brand managers and designers. It’s vital to your business’s success and is a key part of helping your brand grow.

Social Media

Everyone has Facebook, Twitter, Instagram, LinkedIn, or GooglePlus. Many people have multiples or all of these but maintaining all of these accounts on your own for your business could be a full time job! Updating these even on a monthly basis means your most important events, specials, and information gets sent to your clients in the manner that they are more likely to see. Not everyone is going to see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with information you want to relay.

We will take the content that is developed for you and share it by posting it respectively across all social media outlets. This will allow for the full extension of reach to your client and potential client base.

Analytics

There’s nothing worthwhile if you can’t see tangible, and calculable results.It is best to start out your brand management campaign small, and grow as you see the areas of where you are connecting with your customers the most. This will allow for you to take small financial steps in budget to grow your brand exposure.

We will start with a baseline assessment of your Web Traffic and Social Media stats. This first report will allow us to determine the ongoing effectiveness, month by month, of your brand management package. This will reflect all new traffic to your site and the

Consider a Brand Management Package for your start-up or business and ensure the advertising details are taken care of so you can focus on everything else!

Contact us today to talk about this and so much more!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

Do You Need Design Services for Your Anchorage Business?

Taking your passion from vision to profitable business requires a consistent visual brand, a working knowledge of your industry, and an ongoing brand management strategy.

It may require long hours, but it’s a labor of love to see your Anchorage small business grow. Anchorage design services can help your small business grow by visually connecting customers to your brand.

Expertise

The business you have developed is centered on something you are knowledgeable about. You may even be an expert.

Unless your business involves design or marketing, your best bet is to find a local Anchorage design expert to develop your brand recognition.
Even with artistic abilities, running a business takes a lot of time and resources; you may not have the bandwidth to also design a logo, website, and other ongoing marketing materials for your Anchorage business.

Utilizing design services means a professional eye will help you visually connect customers to your brand.

Packages

An Anchorage Design firm can provide design packages that include not only logo design services but also a website, business cards, posters, flyers, or any other type of material you may need. Also, after developing your initial brand or rebrand, it’s imperative that you build on those visuals with a cohesive brand management package.

This brand management package ( or content management ) will assist in growing your companies brand and exposure by developing branded content for your business. We consult with you, your budget, and your needs to determine how & what new content is needed to keep your brand at the forefront of your consumers mind. We pair this content with branded visuals and your message is powerful, memorable, and effective.

A cohesive message from all parts of the design of a business “look” can greatly improve the impression you give potential new customers. A design service can offer suggestions and insight into the best ways to portray your company image.

Stay Local

Give your business to a local business!
Supporting another small business in Anchorage with your design needs is a great way to boost the local economy and make local connections. Using a generic design service available on the internet is impersonal and doesn’t give you the personal attention your small business deserves. We know Alaska and we know design. You get the best of both worlds.

Contact us today to see how we can help your local Anchorage small business with your design needs!

Anchorage Alaska Business Advertising Design Strategy

Anchorage Alaska Business Advertising Design Strategy

Anchorage Alaska Business Advertising Design Strategy


One of the fundamentals of growing a business is good advertising and design.
Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to keep in mind when utilizing design in your business advertising strategy.

Create a Cohesive Message in Your Anchorage Alaska Business Advertising Design Strategy

It can’t be said enough – a cohesive message across all of your marketing platforms will ensure your business’s advertising is consistent. If a client goes to your Facebook page, it should have the same look and feel as your own website. Print material should have a flow of ideas, language, and presentation that represents your company’s message as well as agrees with the rest of your advertising efforts. Design is the visual way to ensure all of these media outlets match and give off the same vibe, tone and voice of your company.

Professional Design for Your Anchorage Business

While creating advertising on your own may save you money, it won’t save time and it won’t give your business the polished, professional appearance it needs to get the results you want. Even if you have one simplified ad created by a professional to express your message, reusing that ad in multiple media outlets will still allow you to keep costs down as well as maintain a professional appearance. You can also hire a designer on a retainer basis, where you utilize their knowledge and feedback to ensure your materials are as effective as possible.

As a consumer, we all have multiple options on what company we choose to hire or purchase from. However, most people are drawn initially toward the advertisements that look most professional and put together. Think about how you choose from your available options. Without more information to assess the different options, the better design will draw you in. It looks better, and in turn expresses a more credible company and/or service.

Gaining Results from Your Marketing Efforts | Anchorage Alaska Business Advertising Design Strategy

With the help of a designer, you can see real results when you utilize proper design techniques in your advertising. Markets have many different trends and the design style that is effective in each will fluctuate based on any number of factors. Your target demographic, what your product or service is, or where you are connecting with your audience are all areas a professional designer can assist you. In turn finding a professional designer can not only gain you results but will also maximize your marketing dollars. After all, you get what you pay for.

The whole point of advertising is getting the results you want, which usually calculate to more clients! Make sure you are investing as much time in sending the right message to your audience, as they are in choosing to use a credible business for their needs.

Not sure where to start with design for your Anchorage business? Contact us today to see how we can help turn your message into a client!

How to Develop Your Business Web Strategy

Your Alaska business’s web presence is an important part of your business success.

Whether you use the web just for providing contact information or updating your customers on everything related to your business, there are a few things you should consider.

What is your goal?

You need to ask yourself what is the goal of your presence on the web? Some websites and social media pages are simply informational- a customer searches for a service and gets your FAQ and contact information. Simple. Other websites house information on products, events, customer portals, or athlete bios such as Joey Junker. Other considerations for your web strategy include more elaborate social media which is an excellent marketing tool when used correctly.

Who are you targeting?

Whether you are targeting new clients over existing clients with your web strategy, you will need to consider how information is being portrayed. New clients want to know about the company- the mission, the reputation, and the product.Existing clients want to know about upcoming specials, events, or news that they care about. Targeting new and existing clients is important and keeping a balance between these two targets will give you maximum exposure.

Anticipation

If you are a new company starting out, targeting new clients right now, over the next 3 or 6 months, or even a year, your web presence will need to adapt. An existing customer base has already seen the new company marketing.They want to see your plan for change and they want to see any new and exciting things happening with your company.
Working along with a designer for your logo and website, talk about your options and goals and make sure you are portraying the vision you want your clients to see.

Contact us today to see how we can help develop your Alaska business web strategy!

How To Make Your Alaska Brand Different & Unique

The idea behind any company branding is to catch your customer’s eye and get them to ask more questions. Your Anchorage Alaska Brand, Logo Design or Graphic Design needs a unique feel to stand out in the crowd. A few tips can help take your Alaska brand to the next level!

Anchorage Alaska Brand, Logo Design or Graphic Design

Fight the Normal Brand Direction

There are many Alaska companies that play into the weather and terrain of Alaska when putting together their brand.Images of mountains, ice, water, trees, and other natural touches can be found in many, or even most, Alaska branding. It doesn’t mean you can’t use these motifs, but make them your own with uncommon colors, textures, or accents that take your brand from ordinary to extraordinary.

Your Message is Already Unique, Ensure Your Brand is

Don’t forget, your business is already unique by itself. Your brand should reflect your own unique vision and message, meaning it will have its own unique feel without too much effort!Play into the things you like and that speak to the audience you’re targeting.

Use Different Marketing Tools

Once you have figured out the way you want to make your Alaska brand unique, use different or unusual marketing tools.For example, typical bottled water companies might use water bottles to advertise their company. What about ice cube trays? Key chains are common advertising but those with fun and custom shapes or bangles are usually the ones that end up on everyday key rings.Some of the different tools may be more expensive since they aren’t standard but the cost is worth it if you are constantly getting word of mouth advertising from your clients.

Make sure to pick something about your business that makes it the most unique and different and play those differences up! Your customers will appreciate the efforts!

Some examples of some great Alaska Brands that are not specifically calling attention to the typical motifs:

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Bristol Bay Native CorporationSteamdot Food Bank of Alaska the 49th Supply Co.  | Anchorage Convention and Visitors Bureau

These are companies that Bianca Frank Design was not a part of creating, however, they are inspiring Alaskan brands that have stepped away from the “Alaska” status quo and I admire each of these brands for that reason.

Do you need help defining and designing what makes your brand different? Contact us today to talk!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.