Content-Marketing

Content Marketing: The Essential Strategy No Business Can Survive Without

Alaska Website Content and Social Media Marketing

Alaska Website Content and Social Media Marketing Ideas for Lead Generation

Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.

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small business websites anchorage alaska

Neglecting Small Business Websites Can Significantly Impact Sales

“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?

Poor Design

By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.

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Anchorage Alaska Web Design

5 Simple Tips for Increasing Online Visibility with Anchorage Alaska Web Design

Exposure is a vital commodity for an online business. If you can’t get your brand noticed, it will be hard to develop a sustainable enterprise. Forms of marketing have changed over the years, so it is important to reach potential customers in the places they most frequent. However, a good marketing strategy can still involve a variety of methods that reach a broad base of customers, allowing you the opportunity for maximum visibility within your niche.

The online world has opened up many industries, meaning even small businesses can gain vital exposure in a targeted manner. So how can an online business increase its visibility?

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brand and marketing

5 Ways To Build Your Brand and Marketing In 2016

Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
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Anchorage Alaska Web Design

Anchorage Alaska Web Design | Why Mobile Sites are Vital for Alaska Business

We live in a mobile world. It’s no secret that every part of our lives have been infiltrated with quick access to Google via our smartphones. Our phones have become an extension of our daily lives. As consumers are changing, so is how businesses are forced to relate to them. Enter the world of mobile  […]

alaska web design

5 Mistakes Small Businesses Make in Alaska Web Design

5 Mistakes Small Businesses Make in Alaska Web Design Everyone in business understands that your web presence is a vital part of small business marketing and your company brand. Whether your market is in Alaska or beyond, it’s importance is understood.

3 Reasons Why You Need A Website

A new spring means new marketing strategies. If you company doesn’t already have a website, you should definitely add it to your To Do List for 2015.A website can help with any number of things involving your business strategy.

A Website Offers Visibility

If you want to expand your business outside of your current customer base, you need visibility in your market. Most consumers are on the web now both trying to find new places to shop or acquire services and also to research those companies they find. Ideally, a quick Google search for some keywords about your business will bring up your business as a top hit but it takes some time for that to happen.The first steps are getting a website, optimizing it will happen after.

A Website Provides Your Customers Up to Date Information about Your Company

Using a website to provide up to date information about your business is crucial.You can inform customers about events and new services you provide, or show off pictures of projects you’ve finished. If you have specials or sales that you want to advertise, your website is the perfect place to do it. Announcements about store closings, new employees, and other business logistics can be posted to your website to keep loyal customers informed of your company’s happenings.
Website Visibility | Bianca Frank Design

Your Website Improves Your Business Traceability

The best part of a website is you can keep track of how many people are seeing your advertising.Simple counters will tell you how many people have visited your site and you can even find out how they tracked you down.This allows you to see what other types of online visibility are working. Do you have a Facebook page or other social media outlet you like to use? Maybe your business is listed on a review website like TripAdvisor, Yelp, or Angie’s List that allows users to go straight to your page from the host site.You can see what’s working and what needs help.

Contact us today to see how we can help get your website up and running in 2015!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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6 Traits to Look For In a Web Design Company – Why a FREE Website isn’t BEST

Web design is a critical part of marketing and branding your business. Finding out if your business is ready for a website is fairly easy, finding a provider to expedite the design process is another story.

When you are ready to begin the search for an Alaskan web design company, you will see that there are many choices. Some good, some not so good. Finding the right design company for your Alaska business is important- they will help guide your vision and create a web design that represents you, your brand, and your company.

As with any other business, there are traits to look for when finding an Alaskan web design company.

Pricing from a Web Design Company

Defining a set price on a website, company to company, seems exhaustive as a business owner. The range of web design available out on the internet is anywhere from free to tens of thousands of dollars. The best approach to finding a web designer for your business is to approach the project as a service, and not a final product. Web design, should be divided into phases; initial web development and ongoing web maintenance. You do not want to hire a web designer thinking that once your site is up and running you will be able to maintain it alone. Here is an article on Forbes.com that gives a good idea of what and how to approach website pricing.

Your website is a living organism that has to be fostered in order to be utilized as a business tool. You need monthly maintenance, as well as consistent content updates to stay relevant in Google searches. Developing a content strategy isn’t something that all web design companies provide, but it is imperative to the vitality and fruitfulness of your website. Refreshed and regular content is necessary to showing Google that your business is continuing to stay relevant in the market.

Modern Web Design

You want your company’s web design to be on the cutting edge of design and marketing. An Alaskan web design company that follows trends and implements those that work for their clients is crucial to a modern design that speaks to your audience. A company stuck in the past will keep your company there with it. Stay current, stay modern making sure your company gives the best first impression possible.

History of Web Design

An established Alaskan web design company will have contacts and connections that may come in handy when creating your own company web design. A company that has been around for a little while will have successful examples to show off their work and happy clients as references.

Comprehensive Support for Your Website

You may hire a web design firm based on cost or because it’s your half-brothers, cousin long lost bff, but I’d implore you to put more value into your future website than that. Although, they may get the final product up….do they offer comprehensive support? Do they provide with ongoing design needs? updated plugins? routine maintenance? emergency HELP? and most importantly ongoing branded written content! If the provider you choose doesn’t offer these additional features, you may have saved some money at the beginning of your venture, but how much will your brand and marketing pay in the back end? At some point….it will cost you.

I get being in business for yourself, and wanting to do things cheaper now and you intend to put more money into it later. However, if you have no budget you have no brand. It’s better to take your time and stretch out the timeline of your brand and web development in order to do it the right way to start.

Flexibility| Web Design

There’s an art to combining the needs of the client with the trends of the market. A web designer that is flexible and willing to look at options that may be available for your Alaska business web design is important for fulfilling the needs of your business. You want a designer who will ensure you have all the options you need and will help guide you to the choice that is best for your business. There are many choices for Alaska web design companies but looking for these traits will help get the right company for you.

Trustworthy Web Designer

Referral, Referral, Referral. Testimonial, Testimonial, Testimonial.
Do NOT work with a designer that doesn’t have a GOOD track record of  testimonials and clients that will offer referrals. Why? because it’s good business. You are putting your money and faith into, to start, an intangible product. Make sure you request referrals and do your due diligence as a consumer. Want to see what people are saying about Bianca Frank Design? Check out our great client referrals here.

Contact us and see how we can help grow your Alaska business.

Here’s an interesting graphic that you may enjoy
You Get What You Pay For

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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