5 Quick Steps to Start Design and Marketing For a New Business

Starting a marketing campaign for small business can be a daunting task.
Where you do you start as a small business owner to market your products and services? These 5 quick steps can help point you in the right direction.
Design and Marketing For a New Business

Make a Plan for Design and Marketing

The first thing is to think about how you want to portray your business. Do you plan to have a mostly online marketing presence, print marketing, or media driven?

Have a Logo Professionally Designed

Every business needs a logo. Your logo represents your business in any facet of marketing and becomes the most recognizable part of your small business marketing.

Target an Audience with Design and Marketing

Your small business marketing needs to be geared toward the right market. Who will your customer base be? This will determine the kinds of marketing you should focus on. A tourist market should have ads in magazines and on posters; local customers will see marketing on local TV channels and local newspapers.

Design a Website for Marketing Your Business

These days, a website is crucial to a business’s marketing success. When a potential consumer hears your company name, they should be able to pull out their smart phone, type your name into Google, and get a mobile optimized site that tells them the basics they want to know.

Get Constructive Feedback on Your Design and Marketing

Your friends and family are there to support you with your small business. Ask them for honest feedback about your marketing. Have they seen your ads or flyers around town? Are they effective?

It can be hard to find the right people to get feedback from that won’t have their feelings hurt if you don’t take their advice but they’re out here! You don’t have to go at it alone! Contact us today to see how we can help with the marketing for your small business.

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Do You Need Design Services for Your Anchorage Business?

Taking your passion from vision to profitable business requires a consistent visual brand, a working knowledge of your industry, and an ongoing brand management strategy.

It may require long hours, but it’s a labor of love to see your Anchorage small business grow. Anchorage design services can help your small business grow by visually connecting customers to your brand.

Expertise

The business you have developed is centered on something you are knowledgeable about. You may even be an expert.

Unless your business involves design or marketing, your best bet is to find a local Anchorage design expert to develop your brand recognition.
Even with artistic abilities, running a business takes a lot of time and resources; you may not have the bandwidth to also design a logo, website, and other ongoing marketing materials for your Anchorage business.

Utilizing design services means a professional eye will help you visually connect customers to your brand.

Packages

An Anchorage Design firm can provide design packages that include not only logo design services but also a website, business cards, posters, flyers, or any other type of material you may need. Also, after developing your initial brand or rebrand, it’s imperative that you build on those visuals with a cohesive brand management package.

This brand management package ( or content management ) will assist in growing your companies brand and exposure by developing branded content for your business. We consult with you, your budget, and your needs to determine how & what new content is needed to keep your brand at the forefront of your consumers mind. We pair this content with branded visuals and your message is powerful, memorable, and effective.

A cohesive message from all parts of the design of a business “look” can greatly improve the impression you give potential new customers. A design service can offer suggestions and insight into the best ways to portray your company image.

Stay Local

Give your business to a local business!
Supporting another small business in Anchorage with your design needs is a great way to boost the local economy and make local connections. Using a generic design service available on the internet is impersonal and doesn’t give you the personal attention your small business deserves. We know Alaska and we know design. You get the best of both worlds.

Contact us today to see how we can help your local Anchorage small business with your design needs!

Anchorage Alaska Business Advertising Design Strategy

Anchorage Alaska Business Advertising Design Strategy

Anchorage Alaska Business Advertising Design Strategy


One of the fundamentals of growing a business is good advertising and design.
Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to keep in mind when utilizing design in your business advertising strategy.

Create a Cohesive Message in Your Anchorage Alaska Business Advertising Design Strategy

It can’t be said enough – a cohesive message across all of your marketing platforms will ensure your business’s advertising is consistent. If a client goes to your Facebook page, it should have the same look and feel as your own website. Print material should have a flow of ideas, language, and presentation that represents your company’s message as well as agrees with the rest of your advertising efforts. Design is the visual way to ensure all of these media outlets match and give off the same vibe, tone and voice of your company.

Professional Design for Your Anchorage Business

While creating advertising on your own may save you money, it won’t save time and it won’t give your business the polished, professional appearance it needs to get the results you want. Even if you have one simplified ad created by a professional to express your message, reusing that ad in multiple media outlets will still allow you to keep costs down as well as maintain a professional appearance. You can also hire a designer on a retainer basis, where you utilize their knowledge and feedback to ensure your materials are as effective as possible.

As a consumer, we all have multiple options on what company we choose to hire or purchase from. However, most people are drawn initially toward the advertisements that look most professional and put together. Think about how you choose from your available options. Without more information to assess the different options, the better design will draw you in. It looks better, and in turn expresses a more credible company and/or service.

Gaining Results from Your Marketing Efforts | Anchorage Alaska Business Advertising Design Strategy

With the help of a designer, you can see real results when you utilize proper design techniques in your advertising. Markets have many different trends and the design style that is effective in each will fluctuate based on any number of factors. Your target demographic, what your product or service is, or where you are connecting with your audience are all areas a professional designer can assist you. In turn finding a professional designer can not only gain you results but will also maximize your marketing dollars. After all, you get what you pay for.

The whole point of advertising is getting the results you want, which usually calculate to more clients! Make sure you are investing as much time in sending the right message to your audience, as they are in choosing to use a credible business for their needs.

Not sure where to start with design for your Anchorage business? Contact us today to see how we can help turn your message into a client!

Need Web Design For Your Anchorage Business? We Answer 3 Common Questions.

Are you considering some new web design for your Anchorage Alaska business, but you’re not sure where to start? Tons of questions come up when starting to look for web design for your Anchorage business; we answer 3 common questions below.

Anchorage Alaska Web Design

What’s The Most Effective Kind of Web Design?

Each market is specific in its own “most effective” kind of marketing and design. Depending on your target clientele, you may find it more effective to put more time into your website over an email blast campaign, or vice versa. Knowing your market and your business will help determine the most effective design for your Anchorage business.

How Do I Get Started?

Everything starts with an idea. What do you want to tell your clients about your Anchorage business? Jot down a few ideas and key phrases. Sketch something if you’re artistically inclined. Gather color ideas in fabrics or paint swatches, look at other web designs that you like and see if you can explain why you like them. Voicing your idea is one of the hardest things about design- figuring out how to express WHY you like something is incredibly useful in getting your design to look the way you want!

Do I Really Need a Web Designer?

Of course you know my answer is going to be a resounding “yes”, but let me tell you why! A designer will help get the idea you have in your head onto paper (and the web!) as a real, tangible vision with a plan. Designers speak the language of color, line, and feel and can help bring your vision to life. Someone with experience in web design can ensure your concepts become something alive and effective for your audience.

Your Anchorage business needs a designer Contact us for more details!

What Alaska Graphic Design Do You Need For Your Business?

When looking into branding your Alaska business, one of the questions you may start with us what kind of Alaska graphic design do you need? With so many options out there, the below guide should help with your Alaska graphic design needs.

Anchorage Alaska Graphic Design

Alaska Logo Design

The most important graphic design you need for any business is a company logo. It tells clients who you are and is the most used piece of graphic design across all platforms for your Alaska business. You need a logo, no matter what. It should be printed on all materials and be prominent in your marketing scheme.

Alaska Web Design

In the digital age, your website can make or break deals with certain clients. The graphic design on your website is crucial to expressing who you are as a company and what services you offer to the public. Layout, color, and feel all play a part in the graphic design of your website and they should all say something about your business.

Something Unique

A signature item for your business doesn’t hurt. From custom stationary to clever t-shirts, the graphic design you put out in the world represents your Alaska business. A great example of this is what ONDAGO DJ Entertainment created with their memorable logo. ondago_shirtA quick and easy hook to get a customer to remember you could be the t-shirt graphic you use, something unique about your business cards, or really any unique aspect about your marketing! If customers remember your name, they’ll remember you when they need the services you offer. There are hundreds of opportunities to use graphic design available out there. Don’t feel like you need to utilize all of them for a successful marketing campaign. If you have the most important ones covered, the rest of your marketing will follow!

 

Still unsure about what graphic design you need for your Alaska business?  Contact us today today to see how we can help!

3 Key Elements For A Successful Alaska Web Design Homepage

In the digital age, your Alaska web design is going to be one of the first things a customer sees when familiarizing themselves with your Alaskan company. The homepage of your Alaskan company should have the following three components for a successful first impression.

Web Design Anchorage Alaska

Immediate Clarification of What You Do

A client doesn’t want to have to hunt down your mission statement to figure out who you are and what you do. This information should be front and center on your website’s homepage. A few simple statements or photos can relay the information you want and encourage customers to request more details for the service they need.

Service Overview

A general idea of what you do is great to start with. More detail on your homepage of the specific services you offer- be it links to pages detailing these services, a general list, or photos- helps clients figure out if you are the right company for them. The faster they can decide you’re the right company, the more likely they are to reach out for a quote or appointment for your services.

Answers to a Few Frequently Asked Questions

Are you constantly getting calls or information emails from potential customers asking the same questions? Is there something people need to know that they may not think to ask? It may not mitigate it completely, but having the answers to these questions right on your website homepage gives the information your customers are clearly looking for. Providing enough information to be useful and not so much that they don’t need to reach out is a key balance for your homepage.

Do you still need some help getting your Alaska web design homepage up and running? Contact us today and see how we can help!