Whether you are in the process of starting your own business or you are merely thinking about it, the process can be a little daunting if you aren’t sure where to start. Nothing feels worse than having no clue what the next step should be or the best route to take, but with the right market and people, you can get back on track and keep pushing forward. Read this checklist for starting your own business to make sure you start off on the right foot.
After you’ve been in business for awhile, and have gained some success it sometimes becomes something it never was before. Draining…..
You throw around ideas of your next big “thing”, or venturing into another business. But nothing sings to you the way your original business did. You feel sometimes like if you start over, maybe you can avoid all of the mistakes you’ve made in your current small business. All of the doubts and stresses of being the “one in charge” weigh on your shoulders…and you begin to wonder if you are where you’re supposed to be.
Staying motivated in your small business can be a daunting task, when you’re the only one getting much done. Or you’re the primary point of contact for every decision, every move, every fix, every quirk that your business faces. So because spring is a brand new season, lets embrace this time of year with some quick tips on how you can stay motivated and keep a balanced life.
Set a New Goal
Your SMB may be old news, but your goal can be a new one. Maybe you want to start a weekly blog, or network more, send out thank you cards to existing clients. It doesn’t have to be a monetary goal, just set one. This goal will allow you to set into an action plan to achieve it and help build momentum to keep going.
Reading about someone who walked the path of entrepreneurship before you, may offer some inspiration to a new victory. Reading, listening to inspirational videos, or music may also help open the waves of your mind to new creative ideas and feelings. Writing in a gratitude journal to remind you of everything that life has given you that’s positive. Even finding inspiration in some difficult roads that you’ve successfully maneuvered.
What Use to Bring You Happiness that You Stopped Doing
Nothing will stifle a creatively minded entrepreneur like the feeling of being in a rat race and no longer gaining happiness from what you’re doing. Look back and remember something you used to love doing that you’ve given up to devote those precious hours to your business…..and do that. Don’t sacrifice every part of who you were that inspired you to go into business for yourself, for the sake of the business. That’s like mom’s sacrificing every ounce of themselves for their children. Sure it’s “noble” to give selflessly, endlessly, but it’s not maintainable. Find a happy balance between things you love doing, and things you have to do.
“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?
By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.
Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.
Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).
Small Business need to focus on key components of their marketing efforts which include:
- Improve brand recognition and community visibility
- Creating opportunity for more website traffic and gathering leads
- Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service
Online marketing veterans will remember when blogging was the ultimate buzzword across the industry. Although, like most trends, its importance was sometimes oversold, there was no doubt that a popular, engaging blog was a huge asset to any website. If you’re doing any amount of marketing, your company needs business blog.
Web design is a critical part of marketing and branding your business. Finding out if your business is ready for a website is fairly easy, finding a provider to expedite the design process is another story.
When you are ready to begin the search for an Alaskan web design company, you will see that there are many choices. Some good, some not so good. Finding the right design company for your Alaska business is important- they will help guide your vision and create a web design that represents you, your brand, and your company.
As with any other business, there are traits to look for when finding an Alaskan web design company.
Pricing from a Web Design Company
Defining a set price on a website, company to company, seems exhaustive as a business owner. The range of web design available out on the internet is anywhere from free to tens of thousands of dollars. The best approach to finding a web designer for your business is to approach the project as a service, and not a final product. Web design, should be divided into phases; initial web development and ongoing web maintenance. You do not want to hire a web designer thinking that once your site is up and running you will be able to maintain it alone. Here is an article on Forbes.com that gives a good idea of what and how to approach website pricing.
Your website is a living organism that has to be fostered in order to be utilized as a business tool. You need monthly maintenance, as well as consistent content updates to stay relevant in Google searches. Developing a content strategy isn’t something that all web design companies provide, but it is imperative to the vitality and fruitfulness of your website. Refreshed and regular content is necessary to showing Google that your business is continuing to stay relevant in the market.
Modern Web Design
You want your company’s web design to be on the cutting edge of design and marketing. An Alaskan web design company that follows trends and implements those that work for their clients is crucial to a modern design that speaks to your audience. A company stuck in the past will keep your company there with it. Stay current, stay modern making sure your company gives the best first impression possible.
History of Web Design
An established Alaskan web design company will have contacts and connections that may come in handy when creating your own company web design. A company that has been around for a little while will have successful examples to show off their work and happy clients as references.
Comprehensive Support for Your Website
You may hire a web design firm based on cost or because it’s your half-brothers, cousin long lost bff, but I’d implore you to put more value into your future website than that. Although, they may get the final product up….do they offer comprehensive support? Do they provide with ongoing design needs? updated plugins? routine maintenance? emergency HELP? and most importantly ongoing branded written content! If the provider you choose doesn’t offer these additional features, you may have saved some money at the beginning of your venture, but how much will your brand and marketing pay in the back end? At some point….it will cost you.
I get being in business for yourself, and wanting to do things cheaper now and you intend to put more money into it later. However, if you have no budget you have no brand. It’s better to take your time and stretch out the timeline of your brand and web development in order to do it the right way to start.
Flexibility| Web Design
There’s an art to combining the needs of the client with the trends of the market. A web designer that is flexible and willing to look at options that may be available for your Alaska business web design is important for fulfilling the needs of your business. You want a designer who will ensure you have all the options you need and will help guide you to the choice that is best for your business. There are many choices for Alaska web design companies but looking for these traits will help get the right company for you.
Trustworthy Web Designer
Referral, Referral, Referral. Testimonial, Testimonial, Testimonial.
Do NOT work with a designer that doesn’t have a GOOD track record of testimonials and clients that will offer referrals. Why? because it’s good business. You are putting your money and faith into, to start, an intangible product. Make sure you request referrals and do your due diligence as a consumer. Want to see what people are saying about Bianca Frank Design? Check out our great client referrals here.
Contact us and see how we can help grow your Alaska business.
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process and having a plan in place should be your top priority.
A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. The four programs below create a cohesive management package that will bring your brand to the next level. A brand strategy matters because a logo alone won’t gain you recognition in the marketplace. You have to have a process in place in order to push the brand visuals into the face of your prospective customers. You can read more on the importance of brand here or take a look at relative “brand & marketing” terms to better educate yourself on what it means to brand and market your business.
Blogging or Online Branded Content
You may have heard the term “Content is King.” But if content is king, how do you develop and maintain a new flow of content to your customers and potential customers? One of the BEST ways to drive traffic to your website is maintaining a blog. New content added to your website on a regular basis with information that relates to your target audience keeps them interested and aware that you’re a vital, live brand. You don’t need to be a writer to have a blog- that’s a program that can be purchased and tailored to your company!
Under a Brand Management Package, you will have new content written for you that will be posted to your website and social media outlets on a scheduled basis. At the beginning of each month you will receive a list of blog titles that pertain to your industry or service. With your feedback and approval these topics will be created and posted on your behalf. We offer a free, one time sample blog to try it out before you purchase!
Search Engine Optimization (SEO)
You want to come up in a search when your clients try to find a company that provides your services.Ultimately, your customer will search for you online based on information that you provide to them about your product or service. With a SEO optimized site, you keep the keywords that your customer searches for within the content of your site. Keeping content fresh and relevant ensures your name comes up in search engine results. Search Engine Optimization is an ongoing science that has been perfected by brand managers and designers. It’s vital to your business’s success and is a key part of helping your brand grow.
Everyone has Facebook, Twitter, Instagram, LinkedIn, or GooglePlus. Many people have multiples or all of these but maintaining all of these accounts on your own for your business could be a full time job! Updating these even on a monthly basis means your most important events, specials, and information gets sent to your clients in the manner that they are more likely to see. Not everyone is going to see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with information you want to relay.
We will take the content that is developed for you and share it by posting it respectively across all social media outlets. This will allow for the full extension of reach to your client and potential client base.
There’s nothing worthwhile if you can’t see tangible, and calculable results.It is best to start out your brand management campaign small, and grow as you see the areas of where you are connecting with your customers the most. This will allow for you to take small financial steps in budget to grow your brand exposure.
We will start with a baseline assessment of your Web Traffic and Social Media stats. This first report will allow us to determine the ongoing effectiveness, month by month, of your brand management package. This will reflect all new traffic to your site and the
Consider a Brand Management Package for your start-up or business and ensure the advertising details are taken care of so you can focus on everything else!
Contact us today to talk about this and so much more!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.
Taking your passion from vision to profitable business requires a consistent visual brand, a working knowledge of your industry, and an ongoing brand management strategy.
It may require long hours, but it’s a labor of love to see your Anchorage small business grow. Anchorage design services can help your small business grow by visually connecting customers to your brand.
The business you have developed is centered on something you are knowledgeable about. You may even be an expert.
Unless your business involves design or marketing, your best bet is to find a local Anchorage design expert to develop your brand recognition.
Even with artistic abilities, running a business takes a lot of time and resources; you may not have the bandwidth to also design a logo, website, and other ongoing marketing materials for your Anchorage business.
Utilizing design services means a professional eye will help you visually connect customers to your brand.
An Anchorage Design firm can provide design packages that include not only logo design services but also a website, business cards, posters, flyers, or any other type of material you may need. Also, after developing your initial brand or rebrand, it’s imperative that you build on those visuals with a cohesive brand management package.
This brand management package ( or content management ) will assist in growing your companies brand and exposure by developing branded content for your business. We consult with you, your budget, and your needs to determine how & what new content is needed to keep your brand at the forefront of your consumers mind. We pair this content with branded visuals and your message is powerful, memorable, and effective.
A cohesive message from all parts of the design of a business “look” can greatly improve the impression you give potential new customers. A design service can offer suggestions and insight into the best ways to portray your company image.
Give your business to a local business!
Supporting another small business in Anchorage with your design needs is a great way to boost the local economy and make local connections. Using a generic design service available on the internet is impersonal and doesn’t give you the personal attention your small business deserves. We know Alaska and we know design. You get the best of both worlds.
Contact us today to see how we can help your local Anchorage small business with your design needs!
Once we’ve established a brand that represents your company, maintaining that brand requires consistent brand development actions. A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. These steps include a regularly updated blog, search engine optimization (seo), and social media management.
The three winning strategies below are the foundations for a comprehensive brand management package that will bring your brand to the next level.
One of the ways to get more traffic to your website is maintaining a blog.New content added to your website on a regular basis with content that relates to your target audience keeps them interested and aware that you’re a trendy and a top player in your industry.You don’t need to be a writer to have a blog- that’s a service that can be purchased and tailored to your company!
Search Engine Optimization(SEO)
You want to come up in a search when your clients try to find a company that provides your services.Keeping content fresh and relevant ensures your name comes up in search engine results.Search Engine Optimization is a science that has been perfected by brand managers and designers. It’s vital to your business’s success and is a key part of helping your brand grow.
Social Media Management
Everyone has Facebook, Twitter, Instagram, or Flickr. Many people have multiples if not all, but maintaining all of these accounts on your own for your business is a full time job!Updating them on a monthly basis means your most important events, specials, and information gets sent to your clients in the manner that they are more likely to see.
Not everyone is going to see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with information you want to relay.
Consider a Brand Management Package for your start-up or small business to ensure you reach your target audience while giving your more time to focus on products and services.
Your Alaska business needs online brand marketing Contact us today to talk about this and so much more!
Providing branding, web design and marketing services for businesses seeking brand growth using holistic and innovative solutions that grow the brands people love.
Mon-Friday : 8am-5pm
Saturday : on call
Sunday : closed