8 Reasons Every Company Needs a Business Blog

Online marketing veterans will remember when blogging was the ultimate buzzword across the industry. Although, like most trends, its importance was sometimes oversold, there was no doubt that a popular, engaging blog was a huge asset to any website. If you’re doing any amount of marketing, your company needs business blog.

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brand-message

3 Reasons Why They Copy Your Brand Message

…….Three Reasons Why they Copy Your Brand Message and Why that’s not a Bad Thing.

What do they say about the best form of flattery? imitation? It’s also good indication of your branding and brand message efforts because;

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Small Business Marketing on a Budget – Free Template

The concept that you have to spend money to make money is true. Without marketing, people don’t know who your small business is or what you do. These tips can help you market your small business on a budget.

Focus Your Efforts | Small Business Marketing on a Budget

While you do need to spend some money on your marketing campaign, you don’t need to spend a lot of if you properly focus your efforts. You want the most bang for your buck and depending on your market, that might be an ad or commercial or it might be buying branded t-shirts and other swag. It may help to do some research and determine the most effective way to spend your money.

The biggest idea here is to ensure that you are doing something, because doing nothing ensures you 100% that there will be no return on investment. Having worked with large and small budgets a like, it’s imperative that you stay consistent. Ways you can stay consistent, on a budget:

Social Media Calendar

Make a calendar of social media, marketing campaigns

This sounds daunting but it really isn’t. There are a lot of great online templates to utilize to get you started. Here’s a simple spreadsheet that I’ve created. Nothing major, just a start.You will notice, I’ve left Monday open. As a small business owner myself, I’ve learned leaving Monday free for the organization needs of the week and fixing any weekend issues is vitally important. Avoid scheduling tasks on Monday if you can avoid it.

Keep a Consistent Small Business Marketing Message

 

If you say the same thing over and over and over, your message (in it’s entirely) whether you are advertising on your website, Google ad words, print magazine, radio, or tv is saying the same thing. Eventually people will link who you are with what you do, and that’s the point. I tell some of my clients that the time that you get tired of hearing your message, the better that you are on the right track.

Stop reinventing yourself at every marketing turn. Say the same thing. Simplify your message and stay consistent. If you don’t have a message, it’s time to take a step back and define your vision statement.

Your vision statement is the basis for all of your marketing efforts and from where your brand voice should be resonating from.

Small Business Marketing
Update Your Website REGULARLY with NEW BRANDED CONTENT & Blogging

Update Your Website REGULARLY with NEW BRANDED CONTENT & Blogging

Yes, Blogging. Even if you feel that you aren’t gaining any traction with your website, consider it an investment. You have to add content to grow your exposure online. Substantial content shows your expertise in the industry, your commitment to your service or product, and offers your customers information they may not know otherwise.  What benefits does blogging on a regular basis offer to your business? Well here are some taken from (source)

Regular Blogging Gets More Clients to Your Existing Business

When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.

 

With Regular Blogging You Gain Influence

A successful blogger gains a wide audience of people who trust and respect them.

You have the ability to gain influence and show your credibility in your industry when you have a voice about your own brand.

Regular Blogging Establishes Yourself as an Expert in Your Field

But over time, as you write more posts and share more of your expertise, you’re website will change from ‘just another blog’ into a powerful demonstration of your knowledge in a field. When somebody visits your site and sees the insights you’ve shared on a subject, along with the community of people who respect and seek that insight, it will be clear that you’re genuinely an expert in the field.

In the Media | Small Business Marketing on a Budget

One of the best ways to get your small business name in the press is to do some good deeds!Hold an event or sale that benefits a local charity, get your employees on board for a volunteer effort, or be a part of a community event by donating goods or services.

Using free social media sites like Facebook, Twitter, and Instagram to get your company name out there is a great way to market your small business.

Business Partnerships | Small Business Marketing on a Budget

There is strength in numbers and this is true of marketing endeavors as well!

If there are companies in your area you could partner with to advertise and it would be mutually beneficial, you should take these opportunities.Some examples include restaurants that offer discounts when patrons bring in a movie ticket stub from a nearby theater.

The restaurant gets advertising on the ticket stubs and movie goers may be more likely to go to dinner and a movie if they get a deal out of it. Your small business can have an effective market campaign, even on a budget!

Contact us today to see how we can help!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Create Visual Billboards to Promote Your Blog Posts

Create Visual Billboards to Promote Your Blog Posts

An eye-catching, infinitely share-able blog post billboard made for free on Canva.com

Cliches tend to be thrown around haphazardly in every industry, but marketing and branding professionals may be some of the worst offenders. Still, I’m about to drop one. Here goes:

Create Visual Billboards to Promote Your Blog Posts – A picture is worth 1,000 words

You know what else tends to be about 1,000 words (give or take)? Blog posts. Except those are 1,000 words you want people to read, because those words are your business, your voice, and the valuable information you wish to pass on to your dear readers.

But, what if you could use 1,000 words just to convince a potential reader that they should read your blog post? 1,000 words to persuade them, entice them, and communicate with them before they even read line one of your post.

If you could create a billboard, advertising your online content, for free or almost free, how could you say no?

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6 Traits to Look For In a Web Design Company – Why a FREE Website isn’t BEST

Web design is a critical part of marketing and branding your business. Finding out if your business is ready for a website is fairly easy, finding a provider to expedite the design process is another story.

When you are ready to begin the search for an Alaskan web design company, you will see that there are many choices. Some good, some not so good. Finding the right design company for your Alaska business is important- they will help guide your vision and create a web design that represents you, your brand, and your company.

As with any other business, there are traits to look for when finding an Alaskan web design company.

Pricing from a Web Design Company

Defining a set price on a website, company to company, seems exhaustive as a business owner. The range of web design available out on the internet is anywhere from free to tens of thousands of dollars. The best approach to finding a web designer for your business is to approach the project as a service, and not a final product. Web design, should be divided into phases; initial web development and ongoing web maintenance. You do not want to hire a web designer thinking that once your site is up and running you will be able to maintain it alone. Here is an article on Forbes.com that gives a good idea of what and how to approach website pricing.

Your website is a living organism that has to be fostered in order to be utilized as a business tool. You need monthly maintenance, as well as consistent content updates to stay relevant in Google searches. Developing a content strategy isn’t something that all web design companies provide, but it is imperative to the vitality and fruitfulness of your website. Refreshed and regular content is necessary to showing Google that your business is continuing to stay relevant in the market.

Modern Web Design

You want your company’s web design to be on the cutting edge of design and marketing. An Alaskan web design company that follows trends and implements those that work for their clients is crucial to a modern design that speaks to your audience. A company stuck in the past will keep your company there with it. Stay current, stay modern making sure your company gives the best first impression possible.

History of Web Design

An established Alaskan web design company will have contacts and connections that may come in handy when creating your own company web design. A company that has been around for a little while will have successful examples to show off their work and happy clients as references.

Comprehensive Support for Your Website

You may hire a web design firm based on cost or because it’s your half-brothers, cousin long lost bff, but I’d implore you to put more value into your future website than that. Although, they may get the final product up….do they offer comprehensive support? Do they provide with ongoing design needs? updated plugins? routine maintenance? emergency HELP? and most importantly ongoing branded written content! If the provider you choose doesn’t offer these additional features, you may have saved some money at the beginning of your venture, but how much will your brand and marketing pay in the back end? At some point….it will cost you.

I get being in business for yourself, and wanting to do things cheaper now and you intend to put more money into it later. However, if you have no budget you have no brand. It’s better to take your time and stretch out the timeline of your brand and web development in order to do it the right way to start.

Flexibility| Web Design

There’s an art to combining the needs of the client with the trends of the market. A web designer that is flexible and willing to look at options that may be available for your Alaska business web design is important for fulfilling the needs of your business. You want a designer who will ensure you have all the options you need and will help guide you to the choice that is best for your business. There are many choices for Alaska web design companies but looking for these traits will help get the right company for you.

Trustworthy Web Designer

Referral, Referral, Referral. Testimonial, Testimonial, Testimonial.
Do NOT work with a designer that doesn’t have a GOOD track record of  testimonials and clients that will offer referrals. Why? because it’s good business. You are putting your money and faith into, to start, an intangible product. Make sure you request referrals and do your due diligence as a consumer. Want to see what people are saying about Bianca Frank Design? Check out our great client referrals here.

Contact us and see how we can help grow your Alaska business.

Here’s an interesting graphic that you may enjoy
You Get What You Pay For

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Get Results from Online Brand Marketing with These 4 Programs

Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process and having a plan in place should be your top priority.

A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. The four programs below create a cohesive management package that will bring your brand to the next level. A brand strategy matters because a logo alone won’t gain you recognition in the marketplace. You have to have a process in place in order to push the brand visuals into the face of your prospective customers. You can read more on the importance of brand here or take a look at relative “brand & marketing” terms to better educate yourself on what it means to brand and market your business.

Blogging or Online Branded Content

You may have heard the term “Content is King.” But if content is king, how do you develop and maintain a new flow of content to your customers and potential customers?  One of the BEST ways to drive traffic to your website is maintaining a blog. New content added to your website on a regular basis with information that relates to your target audience keeps them interested and aware that you’re a vital, live brand. You don’t need to be a writer to have a blog- that’s a program that can be purchased and tailored to your company!

Under a Brand Management Package, you will have new content written for you that will be posted to your website and social media outlets on a scheduled basis. At the beginning of each month you will receive a list of blog titles that pertain to your industry or service. With your feedback and approval these topics will be created and posted on your behalf. We offer a free, one time sample blog to try it out before you purchase!

Search Engine Optimization (SEO)

You want to come up in a search when your clients try to find a company that provides your services.Ultimately, your customer will search for you online based on information that you provide to them about your product or service. With a SEO optimized site, you keep the keywords that your customer searches for within the content of your site. Keeping content fresh and relevant ensures your name comes up in search engine results. Search Engine Optimization is an ongoing science that has been perfected by brand managers and designers. It’s vital to your business’s success and is a key part of helping your brand grow.

Social Media

Everyone has Facebook, Twitter, Instagram, LinkedIn, or GooglePlus. Many people have multiples or all of these but maintaining all of these accounts on your own for your business could be a full time job! Updating these even on a monthly basis means your most important events, specials, and information gets sent to your clients in the manner that they are more likely to see. Not everyone is going to see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with information you want to relay.

We will take the content that is developed for you and share it by posting it respectively across all social media outlets. This will allow for the full extension of reach to your client and potential client base.

Analytics

There’s nothing worthwhile if you can’t see tangible, and calculable results.It is best to start out your brand management campaign small, and grow as you see the areas of where you are connecting with your customers the most. This will allow for you to take small financial steps in budget to grow your brand exposure.

We will start with a baseline assessment of your Web Traffic and Social Media stats. This first report will allow us to determine the ongoing effectiveness, month by month, of your brand management package. This will reflect all new traffic to your site and the

Consider a Brand Management Package for your start-up or business and ensure the advertising details are taken care of so you can focus on everything else!

Contact us today to talk about this and so much more!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

Get More Results from Online Brand Marketing with These 3 Winning Strategies

Once we’ve established a brand that represents your company, maintaining that brand requires consistent brand development actions. A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. These steps include a regularly updated blog, search engine optimization (seo), and social media management.

The three winning strategies below are the foundations for a comprehensive brand management package that will bring your brand to the next level.

Anchorage Alaska Blog, Search Engine Optimization (seo), Social Media

Blogging Content

One of the ways to get more traffic to your website is maintaining a blog.New content added to your website on a regular basis with content that relates to your target audience keeps them interested and aware that you’re a trendy and a top player in your industry.You don’t need to be a writer to have a blog- that’s a service that can be purchased and tailored to your company!

Search Engine Optimization(SEO)

You want to come up in a search when your clients try to find a company that provides your services.Keeping content fresh and relevant ensures your name comes up in search engine results.Search Engine Optimization is a science that has been perfected by brand managers and designers. It’s vital to your business’s success and is a key part of helping your brand grow.

Social Media Management

Everyone has Facebook, Twitter, Instagram, or Flickr. Many people have multiples if not all, but maintaining all of these accounts on your own for your business is a full time job!Updating them on a monthly basis means your most important events, specials, and information gets sent to your clients in the manner that they are more likely to see.
Not everyone is going to see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with information you want to relay.
Consider a Brand Management Package for your start-up or small business to ensure you reach your target audience while giving your more time to focus on products and services.

Your Alaska business needs online brand marketing Contact us today to talk about this and so much more!