8 Reasons Every Company Needs a Business Blog

Online marketing veterans will remember when blogging was the ultimate buzzword across the industry. Although, like most trends, its importance was sometimes oversold, there was no doubt that a popular, engaging blog was a huge asset to any website. If you’re doing any amount of marketing, your company needs business blog.

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Brand-Social-Media-Marketing

Company Brand Social Media Marketing

As an entrepreneur you have a million and one messages being sent at you as to what is the best way to grow your company brand.

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4-Key-Brand-Terms-and-Your-Business

4 Key Brand Terms and Your Business

Impression

The typical consumer gets hit by at least a couple hundred brands every day. A Market research firm Yankelovich said in 2007 that consumers see 5,000 brand impressions a day. That’s compared with about 2,000 in 1977.
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Social Media for Brand Storytelling

Social Media for Brand Storytelling

Every small business has a million and one decisions to make on a daily basis, their top priority (along with most Fortune 500 companies) isn’t Facebook….but it should be. There is literally no other form of media before or after radio, tv, direct mail, Google adwords, or banner ads that has this single known fact:

“One out of every five page views in the United States is on Facebook.”
― Gary Vaynerchuk,

 

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brand and marketing

5 Ways To Build Your Brand and Marketing In 2016

Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
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stages of logo design

The First 5 Stages of Logo Design

Stages of Logo Design and a Time-lapse to Prove it

Logo design is the essence of branding and anytime someone starts a new business, their legitimacy grows once an actual logo is in place. However, what the client sees and what the designers sees are two different things. One may see the finalized outcome and not realize the hours upon hours of work that is invested in creating the final look. This short time-lapse shows a smaller project that I’ve been working on (and that is yet to be completed). This footage constitutes about 5 hours of time thus far.
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consistent branding

Does Your Consistent Branding Pass the Success Test?

Even the smallest of businesses can gain a massive boost in credibility with consistent branding.

Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?

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good logo design

Good Logo Design WON’T Fix a Website

I’ve redesigned logos, a lot…..
Because that’s the go to thought when a business wants to liven up, invigorate, or make relevant, their brand. I don’t tell most that stopping at a logo redesign can’t help their business. I do stay in communication though and I never let a branding client go without making sure their WEBSITE is up to par.

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Anchorage Alaska Brand Logo Design

Brand Logo Design

At some point or another you may find that your logo no longer works as well as it originally did. Your original logo hasn’t “grown” with your business. Whether it has technical issues and/or it’s just looks outdated.
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Alaska-Brand-Design

How to Develop Your Alaska Brand Design

Whether you are just starting out with a new Alaska brand or you have an existing Alaska business brand, developing your brand is key to successful marketing. There are a few key steps in developing your Alaska business brand that will help utilize your brand to its full potential.