Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.
Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).
Small Business need to focus on key components of their marketing efforts which include:
- Improve brand recognition and community visibility
- Creating opportunity for more website traffic and gathering leads
- Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service