As a small business owner, you are uniquely positioned to create an influential and recognizable brand that will help communicate the values and mission of your business to the world. Your brand must be intense whether you are a start-up, a well-established company,...
As a small business owner, you may ask yourself “Why branding matters for small business marketing success.” Whether you’re starting a new business or creating new products for your existing business, you need a strong brand. Establishing your brand...
Color is an essential part of your brand design. How to choose brand colors is a crucial skill that a brand designer should have. Your brand’s color is the picture people think of when they imagine your business. If your brand has colors that fit your business,...
Over three-fourths of consumers need to trust a brand to buy from them. For small business marketing, you need a holistic approach. And the best way to elevate your brand strategy for 2021 is through the latest trends. Put your small business branding ahead of the...
It takes less than a second for someone to form an impression of your business website. With your company site serving as a virtual first impression, you can’t afford to lose anyone. Small business marketing is all about building relationships, starting with a...
Have you ever asked yourself why branding matters? Don’t we already buy what we want or hire the services we need? Isn’t a brand just another advertising message? And don’t we have enough of those already? It’s also the case that brand image...