BUILDING YOUR ALASKA BUSINESS BRAND TIP #5

TIP #5 DEVELOP THE RIGHT BRAND VOICE | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

There are so many things you’ll have to say to your target customers. It is true that what you have to say is very important, but how you say it is also equally important. A brand voice doesn’t mean the theme songs, jingles or sound effects used for a brand. It is the language you use to reach out to your customers and send messages about your brand to them. It involves the tone of your communication, the words you use and your style of writing. Ensure that your diction and sentences are well structured and free of errors.

A brand voice works together with your brand name and logo and your social media networks. A good brand voice should be strong, clear, purposeful, consistent, engaging and motivating for your customers.

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #4

TIP #4 DEVELOP A GREAT BRAND NAME & LOGO | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

A strong business brand should be easily recognizable. Your brand name and logo is a very essential part of your brand. It is the visual representation of everything your brand stands for. From your brand values, to your mission to your standards and everything that defines your business brand.

Brand recognition starts with your name and your logo. It is very important that you get this right and clear from the onset and come up with a brand name and logo that will stand out and represent what your brand depicts. You should also take your target customers into consideration when developing a brand name and logo. Will your brand name and logo be appealing to them? Will they be able to easily relate with it? Will it be able to seal the trust you already established with them? Will it reflect your brand personality? You really need to provide positive answers to these questions when settling for a brand name and logo. This is why you should take your time to decide the best name and logo for your brand.

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #3

TIP #3 DISTINGUISH YOUR PRODUCTS & SERVICES | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

Actions, they say, speaks louder than words. That is also very true in this case.

, I know a lot of effort was put into defining your brand and developing a strong brand community. But you cannot afford to disappoint your customers at this stage. It won’t be pleasant to find out that the brand that is all over the place is a flop and an empty barrel that is just making noise. Oh no! That is a very bad step for your business brand and can crash your business before it even starts.

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #2

TIP #2 DEVELOP YOUR BRAND COMMUNITY | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

Developing a brand community of loyal customers should be a top priority for any successful business brand.

At this point, you don’t have to rely solely on adverts, adverts and adverts to promote your brand. You also need to build a strong community that will help to enhance customer experience.

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TIP #1 DEFINE YOUR BRAND | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

In order

At first, defining your brand may seem pretty easy but you need to realize that it involves critical reasoning, decision making and data collection. You need to develop a well-crafted statement about what your brand represents, your brand standards, the type of products and services you have to offer, your target customers and what should be expected.

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brand and marketing

5 Ways To Build Your Brand and Marketing In 2016

Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
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content marketing

How Content Marketing Makes You Look Like a #Boss

Content marketing and its importance to your business brand, is growing. Ensure that your business is on pace with the trend and implement it effectively.

Content marketing is the useful, informative, and creative way to build relationships with your customers with your brand and your business.
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6 Misconceptions of Small Business Ownership

So many misconceptions about being self-employed and owning your own business. Here are a few I’ve experienced in my business life that maybe you can connect to also.

Misconception #1 of Small Business Ownership: Obviously, You’re Rich

Anyone who is an entrepreneur, or has started a small business of any kind, has had to deal with the perception that because they own a business, they must be rich. Oh how I wish this was true. And, logically thinking, if it was, then the small business failure rate wouldn’t be running at around Y1-25%, Y2-36%, and Y3- 44% (staticbrain.com).

Business Failure Rate

Although, most start-ups begin on varying budgets, the idea here is that most entrepreneurs are entering into this area of their lives because of one of two things. Either necessity, or passion. The biggest being passion. Most entrepreneurs will tell you that it’s the elusive desire to work for themselves, provide a much needed product or service, or the freedom of being their own boss.

I actually started my business in design from a desire of both necessity and passion. My necessity pushed me further into growing my business and that passion kept me consistent in my desire to grow as a business owner. Both for financial and personal freedom.

Whatever the reason may be, assume that at the start most entrepreneurs are barely making ends meet. That most are definitely fearful of what their financial future looks like. That they have risked a great deal in order to have taken this leap to pursue their passion in entrepreneurship.

So to be safe, this would not be the best time to be hitting them up for a loan. In fact, if you are friends or family with a new small business owner in your circle….take them to lunch. Trust me, they will appreciate it.

Misconception #2 of Small Business Ownership: You Have Copious Amounts of Free Time

It’s not unreasonable to think that self-employed individuals definitely have some flexibility in their schedules. As a matter of fact that’s one of the greatest benefits of working for yourself.

However, don’t confuse that with “copious amounts of time” it’s just not reality. Honestly the opposite is true. Especially if you’re building your business with sweat equity. You literally don’t have “hours” you work because you are willing to work at any hour for pretty much any client. Ok, well that doesn’t sound great, but you know what I mean.

As a designer, the term “starving artist” takes on an entire new meaning. I understood that I was willing to take any job, any specs, and pretty much at any rate just to get SOMETHING in the works.

Anytime you perceive “free-time” in all reality is lost opportunity to work.  Small Business owners will learn either by reading what I’m saying, or learning the hard way, that they have to stay busy. There is always work to do, even if it’s building your business. You should always be your first client.

Misconception #3 of Small Business Ownership: As Long As You’re a “Friend” We Won’t Charge You

I mean you’ve been a friend since 1st grade why wouldn’t I give you something for free? Well, probably for the same reason that you can’t go into your job and give them a week worth of free employment. If the purpose of your business is to make money then I will charge you. You won’t get free work, whether a friend or family member. If you’re making money in your venture, then expecting free design work really isn’t fair.

One lesson I learned early is if you DO discount a rate, show it on the invoice. Not to let the client know how much they are saving, but to show the value of the work they received. Nothing hurts your business worse than you undervaluing your product or service. Sure it may be necessary to cut your rate, put a product on sale, in order to get the customers attention….but don’t do it blindly. Make sure your client knows they got a deal. Yes, even friends and family.

Misconception #4 of Small Business Ownership: We NEVER Work for FREE

Ok, so I’m not a complete stickler. I’d be lying if I said I never work for free for friends and family, but I’ve found a way to incorporate that into some specific boundaries that I have established for myself and my business.

The first area that I work for free for friends or family are life events. Graduation Announcements, Wedding Invites, Funeral Programs etc….. I WILL design these for free. I don’t know why, I’ve just never felt right about charging for these. Maybe it’s the sentimental part of me, but if I can be a part of the atmosphere of the event, then I’m more than honored to do this work. That one for me was always a no brainer.

The Second, I am open to consider doing free work for ANY company/business/event that is a not-for profit business. It’s at my discretion and according to my availability. I do like to take on pro-bono work at least a few times a year, or when business is slow. It’s also a great source of inspiration because most non-profit work, in design at least, serves to be a great source of design exploration.

There’s a ton of freedom with design work in this field because the majority of people you are working for appreciate you helping them, and it feels good to do it. I’ve heard of designers using this as a means to gain exposure for their business. idk, I guess that’s ok, a free plug. But if you’re doing pro-bono work it should be done without any strings attached (and that means no notoriety). Of course, you find your boundary and work within them.

I think it’s important to not turn into a tyrant or scrooge, when you become a small business owner. Which means staying faithful to the friends and family that were faithful to you. Give back from your passion what you can. I’m not saying give away at the extent to damage your business venture, but “give-back” should constitute at least some value of your services and yes the recipients of that should be your closest friends and family members and those within the community that could benefit from what you do.

Misconception #5 of Small Business Ownership: You Need a Job? We’re ALWAYS Hiring

For some reason it seems like if you own a small business, long lost friends, family members, ex-colleagues, and old high school sweethearts…. reach out to you in order to find employment. U.S. Small Business Administration show small firms employ just over half of the private-sector workforce and created nearly two-thirds of nation’s net new jobs over the past decade and a half.

Now with that kind of figure, of course one would assume that we’re always hiring just because our neon open sign is lit, and we have purchased our business license. NOW, let’s understand that the term “small business” is a broader term on a national level than the small business I’m discussing.  The SBA considers firms with fewer than 500 employees a “small business.” I’m discussing the mom & pop shops and the one-woman shows.

It costs money to hire an employee. Even one, and even minimum wage. There are taxes involved and most of the time the help we need isn’t in the menial tasks that we COULD potentially hand off to someone else. We need help in the areas that are usually more technical, more strategic with a specialized skill set.

So, is the first line of jobs available for my business going to be someone who can answer my phone, send out my invoices, or respond to emails like an administrative assistant? Not likely, because what I need are skill sets that will expand upon the businesses and services that I’m offering or wanting to offer my clients.

So for a designer, I’m looking to hire employees like an accountant, business strategist, blogger, content strategist, web developer. These as you can see are all specialized skill sets. Once I’m in a place to not have to answer emails personally to clients, well then this blog will no longer apply.

Misconception #6 of Small Business Ownership: Clients Shmiants

I swear it took me YEARS, and I’m not exaggerating to say YEARS to convince my family (especially my mother) that I had legitimate “clients”. That my design business was no longer just something I did for fun. That I literally worked with large corporations and legitimate business heads in areas of technology, real estate, service industry, media, etc…

For some reason, it’s hard for people to see the person I used to be, and the business person I’ve grown into . Honestly, I’ve had a tendency to keep my business and my family separate for a lot of the formidable years of  business growth, because I didn’t want my already insecure spirit to be shaken. It’s hard being in business for yourself. It’s even harder to not have the people closest to you fully on-board with your vision.

Keeping your business plans, your expectations, hopes and dreams limited to a trusted “few” is something I highly recommend. Your business is honestly to be protected, and sometimes that protection needs to be implemented against a well meaning Aunt Sally, that thinks your business hopes are “cute”.

Until a point where your business is speaking for itself, so to say, keep it under wraps. Even Jesus was kicked out of his hometown because those that saw him growing up weren’t geared towards seeing him as anything other than the child he had been. This is a great lesson for business as well. Keep it under wraps. Let your family and the outside world see it’s growth from their own perspectives. All in due time.

How To Build A Consistent Small Business Brand

Your brand presence is important to your business, for brand awareness, online and print advertising and for marketing your business. Because small businesses often have small marketing budgets, utilizing the power of having a consistent brand will help to maximize your message in the marketplace.

Utilizing an Alaska web design firm that also understands online marketing, brand design, and branded content, will give you small business marketing budget, the biggest bang for your buck.

Brand recognition grows over time and ensuring your brand is consistent across all of your online and print channels is even more important than what your budget is for marketing services.

It is important for your marketing campaign to have a consistent brand across all online channels. Whether you are marketing your brand through SEO (search engine optimization), Social Media Campaigns, Print Advertising or Video/Commercial means…the one underlying and most important element is that your branding remains consistent.

Here’s a quick read on how to maximize your Online Brand Marketing that further explains the importance of brand consistency and online marketing strategies.

Logo Design = Visual Brand or ReBranding for  Small Business Brand

One of the most recognizable parts of your visual brand is your logo. Finding out rules of how to create an effective logo design are an integral first step. Hiring a professional graphic designer to assist on establishing your initial brand, or rebranding an existing brand can help to ensure a powerful and memorable logo direction.

Ensuring your logo is consistent across each of your online channels is crucial. Having a consistent visual brand is essential in ensuring that your company’s visions and mission are reflected.

It should be the same on your website and all your social media pages.

Anytime it comes up on another site, your logo should be the same as on your own site.

If you have partnerships with other companies and they advertise that on their website, send them an image file of your logo and ask for theirs.

Cross marketing accurately is helpful in consistent branding.

Content Marketing for your  Small Business Brand

There is a feel and vibe that comes from the word choice used by companies on their websites and social media.

Depending on the type of business you have, you may have a more fun and light hearted vibe or a more serious and informative feel.

The message of your company can be easily construed on each online channel with carefully chosen words and font choices.

Releasing press releases, weekly blogs, social media content will allow for your branded content marketing to be useful and to further keep your brand consistent. It will also help steer all the media about your business.

Analyze your  Small Business Brand

You can’t know if your brand is consistent unless you’re constantly on the lookout for what’s out there about your business.

Check out any likely places your business name will come up including sites like Yelp, TripAdvisor, Angie’s List, and any review site specific to your type of business.

You can’t change what people say but being aware of it will help keep your brand consistent.

Contact us today to see how we can help with your brand!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

6 Traits to Look For In a Web Design Company – Why a FREE Website isn’t BEST

Web design is a critical part of marketing and branding your business. Finding out if your business is ready for a website is fairly easy, finding a provider to expedite the design process is another story.

When you are ready to begin the search for an Alaskan web design company, you will see that there are many choices. Some good, some not so good. Finding the right design company for your Alaska business is important- they will help guide your vision and create a web design that represents you, your brand, and your company.

As with any other business, there are traits to look for when finding an Alaskan web design company.

Pricing from a Web Design Company

Defining a set price on a website, company to company, seems exhaustive as a business owner. The range of web design available out on the internet is anywhere from free to tens of thousands of dollars. The best approach to finding a web designer for your business is to approach the project as a service, and not a final product. Web design, should be divided into phases; initial web development and ongoing web maintenance. You do not want to hire a web designer thinking that once your site is up and running you will be able to maintain it alone. Here is an article on Forbes.com that gives a good idea of what and how to approach website pricing.

Your website is a living organism that has to be fostered in order to be utilized as a business tool. You need monthly maintenance, as well as consistent content updates to stay relevant in Google searches. Developing a content strategy isn’t something that all web design companies provide, but it is imperative to the vitality and fruitfulness of your website. Refreshed and regular content is necessary to showing Google that your business is continuing to stay relevant in the market.

Modern Web Design

You want your company’s web design to be on the cutting edge of design and marketing. An Alaskan web design company that follows trends and implements those that work for their clients is crucial to a modern design that speaks to your audience. A company stuck in the past will keep your company there with it. Stay current, stay modern making sure your company gives the best first impression possible.

History of Web Design

An established Alaskan web design company will have contacts and connections that may come in handy when creating your own company web design. A company that has been around for a little while will have successful examples to show off their work and happy clients as references.

Comprehensive Support for Your Website

You may hire a web design firm based on cost or because it’s your half-brothers, cousin long lost bff, but I’d implore you to put more value into your future website than that. Although, they may get the final product up….do they offer comprehensive support? Do they provide with ongoing design needs? updated plugins? routine maintenance? emergency HELP? and most importantly ongoing branded written content! If the provider you choose doesn’t offer these additional features, you may have saved some money at the beginning of your venture, but how much will your brand and marketing pay in the back end? At some point….it will cost you.

I get being in business for yourself, and wanting to do things cheaper now and you intend to put more money into it later. However, if you have no budget you have no brand. It’s better to take your time and stretch out the timeline of your brand and web development in order to do it the right way to start.

Flexibility| Web Design

There’s an art to combining the needs of the client with the trends of the market. A web designer that is flexible and willing to look at options that may be available for your Alaska business web design is important for fulfilling the needs of your business. You want a designer who will ensure you have all the options you need and will help guide you to the choice that is best for your business. There are many choices for Alaska web design companies but looking for these traits will help get the right company for you.

Trustworthy Web Designer

Referral, Referral, Referral. Testimonial, Testimonial, Testimonial.
Do NOT work with a designer that doesn’t have a GOOD track record of  testimonials and clients that will offer referrals. Why? because it’s good business. You are putting your money and faith into, to start, an intangible product. Make sure you request referrals and do your due diligence as a consumer. Want to see what people are saying about Bianca Frank Design? Check out our great client referrals here.

Contact us and see how we can help grow your Alaska business.

Here’s an interesting graphic that you may enjoy
You Get What You Pay For

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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