Building a Better Brand for Your Business

Building a Better Brand for Your Business – Hire the Right Agency

If you want to get serious about building a better brand for your business, you need to get an experienced and talented design agency on your side.

Not all small businesses have the resources to hire in-house for this, so what should you look for when choosing a boutique design agency to work with?

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small business websites anchorage alaska

Neglecting Small Business Websites Can Significantly Impact Sales

“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?

Poor Design

By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.

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Social Media Advertising Benefits for Small Business

Social Media Advertising Benefits for Small Business

Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.

Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).

Social Media Advertising Benefits for Small Business

Small Business need to focus on key components of their marketing efforts which include:

  • Improve brand recognition and  community visibility
  • Creating opportunity for more website traffic and gathering leads
  • Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #5

TIP #5 DEVELOP THE RIGHT BRAND VOICE | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

There are so many things you’ll have to say to your target customers. It is true that what you have to say is very important, but how you say it is also equally important. A brand voice doesn’t mean the theme songs, jingles or sound effects used for a brand. It is the language you use to reach out to your customers and send messages about your brand to them. It involves the tone of your communication, the words you use and your style of writing. Ensure that your diction and sentences are well structured and free of errors.

A brand voice works together with your brand name and logo and your social media networks. A good brand voice should be strong, clear, purposeful, consistent, engaging and motivating for your customers.

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #4

TIP #4 DEVELOP A GREAT BRAND NAME & LOGO | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

A strong business brand should be easily recognizable. Your brand name and logo is a very essential part of your brand. It is the visual representation of everything your brand stands for. From your brand values, to your mission to your standards and everything that defines your business brand.

Brand recognition starts with your name and your logo. It is very important that you get this right and clear from the onset and come up with a brand name and logo that will stand out and represent what your brand depicts. You should also take your target customers into consideration when developing a brand name and logo. Will your brand name and logo be appealing to them? Will they be able to easily relate with it? Will it be able to seal the trust you already established with them? Will it reflect your brand personality? You really need to provide positive answers to these questions when settling for a brand name and logo. This is why you should take your time to decide the best name and logo for your brand.

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #3

TIP #3 DISTINGUISH YOUR PRODUCTS & SERVICES | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

Actions, they say, speaks louder than words. That is also very true in this case.

, I know a lot of effort was put into defining your brand and developing a strong brand community. But you cannot afford to disappoint your customers at this stage. It won’t be pleasant to find out that the brand that is all over the place is a flop and an empty barrel that is just making noise. Oh no! That is a very bad step for your business brand and can crash your business before it even starts.

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #2

TIP #2 DEVELOP YOUR BRAND COMMUNITY | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

Developing a brand community of loyal customers should be a top priority for any successful business brand.

At this point, you don’t have to rely solely on adverts, adverts and adverts to promote your brand. You also need to build a strong community that will help to enhance customer experience.

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TIP #1 DEFINE YOUR BRAND | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

In order

At first, defining your brand may seem pretty easy but you need to realize that it involves critical reasoning, decision making and data collection. You need to develop a well-crafted statement about what your brand represents, your brand standards, the type of products and services you have to offer, your target customers and what should be expected.

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brand and marketing

5 Ways To Build Your Brand and Marketing In 2016

Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
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content marketing

How Content Marketing Makes You Look Like a #Boss

Content marketing and its importance to your business brand, is growing. Ensure that your business is on pace with the trend and implement it effectively.

Content marketing is the useful, informative, and creative way to build relationships with your customers with your brand and your business.
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