How To Build A Consistent Small Business Brand

Your brand presence is important to your business, for brand awareness, online and print advertising and for marketing your business. Because small businesses often have small marketing budgets, utilizing the power of having a consistent brand will help to maximize your message in the marketplace.

Utilizing an Alaska web design firm that also understands online marketing, brand design, and branded content, will give you small business marketing budget, the biggest bang for your buck.

Brand recognition grows over time and ensuring your brand is consistent across all of your online and print channels is even more important than what your budget is for marketing services.

It is important for your marketing campaign to have a consistent brand across all online channels. Whether you are marketing your brand through SEO (search engine optimization), Social Media Campaigns, Print Advertising or Video/Commercial means…the one underlying and most important element is that your branding remains consistent.

Here’s a quick read on how to maximize your Online Brand Marketing that further explains the importance of brand consistency and online marketing strategies.

Logo Design = Visual Brand or ReBranding for  Small Business Brand

One of the most recognizable parts of your visual brand is your logo. Finding out rules of how to create an effective logo design are an integral first step. Hiring a professional graphic designer to assist on establishing your initial brand, or rebranding an existing brand can help to ensure a powerful and memorable logo direction.

Ensuring your logo is consistent across each of your online channels is crucial. Having a consistent visual brand is essential in ensuring that your company’s visions and mission are reflected.

It should be the same on your website and all your social media pages.

Anytime it comes up on another site, your logo should be the same as on your own site.

If you have partnerships with other companies and they advertise that on their website, send them an image file of your logo and ask for theirs.

Cross marketing accurately is helpful in consistent branding.

Content Marketing for your  Small Business Brand

There is a feel and vibe that comes from the word choice used by companies on their websites and social media.

Depending on the type of business you have, you may have a more fun and light hearted vibe or a more serious and informative feel.

The message of your company can be easily construed on each online channel with carefully chosen words and font choices.

Releasing press releases, weekly blogs, social media content will allow for your branded content marketing to be useful and to further keep your brand consistent. It will also help steer all the media about your business.

Analyze your  Small Business Brand

You can’t know if your brand is consistent unless you’re constantly on the lookout for what’s out there about your business.

Check out any likely places your business name will come up including sites like Yelp, TripAdvisor, Angie’s List, and any review site specific to your type of business.

You can’t change what people say but being aware of it will help keep your brand consistent.

Contact us today to see how we can help with your brand!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

6 Traits to Look For In a Web Design Company – Why a FREE Website isn’t BEST

Web design is a critical part of marketing and branding your business. Finding out if your business is ready for a website is fairly easy, finding a provider to expedite the design process is another story.

When you are ready to begin the search for an Alaskan web design company, you will see that there are many choices. Some good, some not so good. Finding the right design company for your Alaska business is important- they will help guide your vision and create a web design that represents you, your brand, and your company.

As with any other business, there are traits to look for when finding an Alaskan web design company.

Pricing from a Web Design Company

Defining a set price on a website, company to company, seems exhaustive as a business owner. The range of web design available out on the internet is anywhere from free to tens of thousands of dollars. The best approach to finding a web designer for your business is to approach the project as a service, and not a final product. Web design, should be divided into phases; initial web development and ongoing web maintenance. You do not want to hire a web designer thinking that once your site is up and running you will be able to maintain it alone. Here is an article on Forbes.com that gives a good idea of what and how to approach website pricing.

Your website is a living organism that has to be fostered in order to be utilized as a business tool. You need monthly maintenance, as well as consistent content updates to stay relevant in Google searches. Developing a content strategy isn’t something that all web design companies provide, but it is imperative to the vitality and fruitfulness of your website. Refreshed and regular content is necessary to showing Google that your business is continuing to stay relevant in the market.

Modern Web Design

You want your company’s web design to be on the cutting edge of design and marketing. An Alaskan web design company that follows trends and implements those that work for their clients is crucial to a modern design that speaks to your audience. A company stuck in the past will keep your company there with it. Stay current, stay modern making sure your company gives the best first impression possible.

History of Web Design

An established Alaskan web design company will have contacts and connections that may come in handy when creating your own company web design. A company that has been around for a little while will have successful examples to show off their work and happy clients as references.

Comprehensive Support for Your Website

You may hire a web design firm based on cost or because it’s your half-brothers, cousin long lost bff, but I’d implore you to put more value into your future website than that. Although, they may get the final product up….do they offer comprehensive support? Do they provide with ongoing design needs? updated plugins? routine maintenance? emergency HELP? and most importantly ongoing branded written content! If the provider you choose doesn’t offer these additional features, you may have saved some money at the beginning of your venture, but how much will your brand and marketing pay in the back end? At some point….it will cost you.

I get being in business for yourself, and wanting to do things cheaper now and you intend to put more money into it later. However, if you have no budget you have no brand. It’s better to take your time and stretch out the timeline of your brand and web development in order to do it the right way to start.

Flexibility| Web Design

There’s an art to combining the needs of the client with the trends of the market. A web designer that is flexible and willing to look at options that may be available for your Alaska business web design is important for fulfilling the needs of your business. You want a designer who will ensure you have all the options you need and will help guide you to the choice that is best for your business. There are many choices for Alaska web design companies but looking for these traits will help get the right company for you.

Trustworthy Web Designer

Referral, Referral, Referral. Testimonial, Testimonial, Testimonial.
Do NOT work with a designer that doesn’t have a GOOD track record of  testimonials and clients that will offer referrals. Why? because it’s good business. You are putting your money and faith into, to start, an intangible product. Make sure you request referrals and do your due diligence as a consumer. Want to see what people are saying about Bianca Frank Design? Check out our great client referrals here.

Contact us and see how we can help grow your Alaska business.

Here’s an interesting graphic that you may enjoy
You Get What You Pay For

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Social Media Management and Design : 5 Simple Things You Can Change Today! With NO MONEY

Social media is an important part of any business’s marketing campaign.You likely maintain your own social media for your small business.Here are 5 tips to help make you successful with your small business social media!

Frequency of Social Media Management and Design

How often is often enough to post? How often is too often? Every business is different. You want to ensure you are posting enough to keep your business current and in your customer’s newsfeed but not so often that you get “unliked” for being downright annoying. If your friends have liked you, ask them if your posting frequency is on par or needs to be adjusted.

Keep Social Media Content Relevant

If your small business is a plumbing business, posting about dentistry probably doesn’t make much sense.You can post relevant information about local events, partnered businesses, or your own expertise, but keep posts about things that aren’t relevant to your business on your personal page.

Post Photos with Social Media Design

Photos catch people’s eye and are more likely to be looked at and “liked” than just a status update. If you’re posting your daily menu at your cupcake shop, include a photo of the cupcake.Just finished a new project and want to tell the world? Show them instead! Instagram links up to most other social media sites and is a great way to share photos.

Share Articles on Social Media

Articles that are related to your business or your specialty will likely be of interest to customers who have liked you on Facebook or follow you on Twitter. Sharing relevant information will keep your audience interested and coming back for more.
Social Media Management and Design

Key Players in Social Media Management and Design

If you have employees that are on social media sites, encourage them to “like” the business and give feedback. Younger generations also help spread the word for places like clothing stores, restaurants, and retail stores whereas parents might help spread the word for services your provide.Everyone has a friend that needs your business; ask people you know to share, share, share!

Contact us today to see how we can help with your social media!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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3 Tips for Easy Advertising To Local Customers

The first step in targeting your local audience is figuring out who they are and how best they receive information. Your advertising campaign needs to target both your local, consistent customer base as well as the tourists and out of town visitors that will take advantage of your services. Type of advertising and locations are key to effective local customer advertising.

Local Rewards=Easy Advertising

Encouraging repeat business means providing a great service at a great price. Local customers will be your loyal and consistent base if you treat them properly. This may include great prices on goods, or fair cost on services your Anchorage business may provide. Other perks can be extended to local customers, or those you think you’re going to see again. A punch card that rewards them for buying a number of individual coffee, rewards cards where customers get points for dollars spent, or a locals discount are great things to advertise as perks for your local Anchorage business customers.
Easy Advertising | Bianca Frank Design

Tourist Connections=Easy Advertising

If much of your business is dedicated to tourists or out of town customers, your Anchorage advertising should reflect this but it also needs to reach your local customers. You will want to focus your advertising in the right places- in brochures about your location, on websites that boast “best things to do”, and in places that travelers and tourists will frequent. Posters and billboards are seen by both types of customers if they are in the right places.

Word of Mouth=Easy Advertising

Reaching your local customers and having them as loyal consumers will extend your word of mouth advertising. When a tourist asks a local waitress where the best place is to go for your service, if that waitress frequents your business, she will surely recommend you. Contact us today to see how we can help with your local Anchorage advertising!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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3 Steps to Vision Statement Development for Your Business

When developing your business’s marketing and message, a vision statement is something to consider including in your overall marketing plan.
While you may have a distinct mission statement for your business, you may think about a vision statement to portray your company’s future goals.

Assess Your True Vision Statement

The first part of developing your vision statement is to assess the options you have to work with.Your business may be geared toward raising awareness for a cause you care about in your community or working toward a common goal that makes your neighborhood a better place. Your vision may be more global and include international charity work or raising awareness of issues outside your own community. It may be related to your merchandise or business specialty or it might just be something you are passionate about personally.

Declare Your Vision Statement

Your vision statement is a way to express your dream and goals to the world.Including a vision statement in your business marketing shows your clients that you are community based and you support the neighborhood your business in centered in.It may also show that you have a global awareness and that your business is conscious of more than just your profits. Write out and include it on your website with your mission statement.
Vision Statement | Bianca Frank Design

Adapt Your Vision Statement

Hopefully, throughout the months and years, you will reach your current goals through education, donations, and fundraising.When this happens, your vision statement needs to adapt to new and loftier goals.It may be as simple as broadening your dreams to reach for a bigger pool of people or revising your vision statement to realign with new goals you have in mind. We can help turn your dreams into a realistic vision statement.


Contact us
today to see how we can help!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Anchorage Alaska Business Advertising Design Strategy

Anchorage Alaska Business Advertising Design Strategy

Anchorage Alaska Business Advertising Design Strategy


One of the fundamentals of growing a business is good advertising and design.
Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to keep in mind when utilizing design in your business advertising strategy.

Create a Cohesive Message in Your Anchorage Alaska Business Advertising Design Strategy

It can’t be said enough – a cohesive message across all of your marketing platforms will ensure your business’s advertising is consistent. If a client goes to your Facebook page, it should have the same look and feel as your own website. Print material should have a flow of ideas, language, and presentation that represents your company’s message as well as agrees with the rest of your advertising efforts. Design is the visual way to ensure all of these media outlets match and give off the same vibe, tone and voice of your company.

Professional Design for Your Anchorage Business

While creating advertising on your own may save you money, it won’t save time and it won’t give your business the polished, professional appearance it needs to get the results you want. Even if you have one simplified ad created by a professional to express your message, reusing that ad in multiple media outlets will still allow you to keep costs down as well as maintain a professional appearance. You can also hire a designer on a retainer basis, where you utilize their knowledge and feedback to ensure your materials are as effective as possible.

As a consumer, we all have multiple options on what company we choose to hire or purchase from. However, most people are drawn initially toward the advertisements that look most professional and put together. Think about how you choose from your available options. Without more information to assess the different options, the better design will draw you in. It looks better, and in turn expresses a more credible company and/or service.

Gaining Results from Your Marketing Efforts | Anchorage Alaska Business Advertising Design Strategy

With the help of a designer, you can see real results when you utilize proper design techniques in your advertising. Markets have many different trends and the design style that is effective in each will fluctuate based on any number of factors. Your target demographic, what your product or service is, or where you are connecting with your audience are all areas a professional designer can assist you. In turn finding a professional designer can not only gain you results but will also maximize your marketing dollars. After all, you get what you pay for.

The whole point of advertising is getting the results you want, which usually calculate to more clients! Make sure you are investing as much time in sending the right message to your audience, as they are in choosing to use a credible business for their needs.

Not sure where to start with design for your Anchorage business? Contact us today to see how we can help turn your message into a client!

How To Make Your Alaska Brand Different & Unique

The idea behind any company branding is to catch your customer’s eye and get them to ask more questions. Your Anchorage Alaska Brand, Logo Design or Graphic Design needs a unique feel to stand out in the crowd. A few tips can help take your Alaska brand to the next level!

Anchorage Alaska Brand, Logo Design or Graphic Design

Fight the Normal Brand Direction

There are many Alaska companies that play into the weather and terrain of Alaska when putting together their brand.Images of mountains, ice, water, trees, and other natural touches can be found in many, or even most, Alaska branding. It doesn’t mean you can’t use these motifs, but make them your own with uncommon colors, textures, or accents that take your brand from ordinary to extraordinary.

Your Message is Already Unique, Ensure Your Brand is

Don’t forget, your business is already unique by itself. Your brand should reflect your own unique vision and message, meaning it will have its own unique feel without too much effort!Play into the things you like and that speak to the audience you’re targeting.

Use Different Marketing Tools

Once you have figured out the way you want to make your Alaska brand unique, use different or unusual marketing tools.For example, typical bottled water companies might use water bottles to advertise their company. What about ice cube trays? Key chains are common advertising but those with fun and custom shapes or bangles are usually the ones that end up on everyday key rings.Some of the different tools may be more expensive since they aren’t standard but the cost is worth it if you are constantly getting word of mouth advertising from your clients.

Make sure to pick something about your business that makes it the most unique and different and play those differences up! Your customers will appreciate the efforts!

Some examples of some great Alaska Brands that are not specifically calling attention to the typical motifs:

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Bristol Bay Native CorporationSteamdot Food Bank of Alaska the 49th Supply Co.  | Anchorage Convention and Visitors Bureau

These are companies that Bianca Frank Design was not a part of creating, however, they are inspiring Alaskan brands that have stepped away from the “Alaska” status quo and I admire each of these brands for that reason.

Do you need help defining and designing what makes your brand different? Contact us today to talk!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.