Brand-Social-Media-Marketing

Company Brand Social Media Marketing

As an entrepreneur you have a million and one messages being sent at you as to what is the best way to grow your company brand.

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4-Key-Brand-Terms-and-Your-Business

4 Key Brand Terms and Your Business

Impression

The typical consumer gets hit by at least a couple hundred brands every day. A Market research firm Yankelovich said in 2007 that consumers see 5,000 brand impressions a day. That’s compared with about 2,000 in 1977.
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Social Media for Brand Storytelling

Social Media for Brand Storytelling

Every small business has a million and one decisions to make on a daily basis, their top priority (along with most Fortune 500 companies) isn’t Facebook….but it should be. There is literally no other form of media before or after radio, tv, direct mail, Google adwords, or banner ads that has this single known fact:

“One out of every five page views in the United States is on Facebook.”
― Gary Vaynerchuk,

 

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How To Develop An Effective Social Media Campaign

Effective Social media is a critical part of any business’s marketing campaign. A social media campaign will help take your business to the next level and reach many more customers.

The tips below will help you learn how to develop an effective social media campaign.

Pick Your Social Media Platforms | Effective Social Media Campaign

Depending on the kind of business you run, you may choose to use any or all of the social media platforms available. Facebook and Twitter are good for text based marketing. Instagram and Flickr are picture based and allow you to show off your work.

All of these platforms link to each other, so you can post a picture on Instagram that shows up on Facebook. It’s good to use at least one social media app since some of your customers may only use one.

You’re more likely to reach a wider audience with multiple apps. Creating visual social media campaigns are also effective in gaining connections with your clients.

Share Social Media Posts Selectively | Effective Social Media Campaign

Not every article you like personally is good for you to share and associate with your business. Keep your shared articles and pictures related to your business. You can share links to events you have advertised on your website on your Facebook page or as a tweet as you get closer to the date.

Keep Track of Your Social Media Campaign | Effective Social Media Campaign

Which platform are you getting the most hits on? How many followers do you have on Facebook, Instagram, Flickr, and Twitter? You may blast customers you already have by email to try and get more followers are on your social media platforms. Keep track of how many followers you had before and after and see if this is effective. Other ways to get more followers include offers or discounts by way of a password or trigger word that can only be obtained if they follow you on one of your social media pages.

Social media is a very important part of your overall marketing campaign and it can help you reach your goals! Social Media is also a key element in growing you small business branding and keeping things consistent.

Contact us today to see how we can help.

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

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Create Visual Billboards to Promote Your Blog Posts

Create Visual Billboards to Promote Your Blog Posts

An eye-catching, infinitely share-able blog post billboard made for free on Canva.com

Cliches tend to be thrown around haphazardly in every industry, but marketing and branding professionals may be some of the worst offenders. Still, I’m about to drop one. Here goes:

Create Visual Billboards to Promote Your Blog Posts – A picture is worth 1,000 words

You know what else tends to be about 1,000 words (give or take)? Blog posts. Except those are 1,000 words you want people to read, because those words are your business, your voice, and the valuable information you wish to pass on to your dear readers.

But, what if you could use 1,000 words just to convince a potential reader that they should read your blog post? 1,000 words to persuade them, entice them, and communicate with them before they even read line one of your post.

If you could create a billboard, advertising your online content, for free or almost free, how could you say no?

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Social Media Management and Design : 5 Simple Things You Can Change Today! With NO MONEY

Social media is an important part of any business’s marketing campaign.You likely maintain your own social media for your small business.Here are 5 tips to help make you successful with your small business social media!

Frequency of Social Media Management and Design

How often is often enough to post? How often is too often? Every business is different. You want to ensure you are posting enough to keep your business current and in your customer’s newsfeed but not so often that you get “unliked” for being downright annoying. If your friends have liked you, ask them if your posting frequency is on par or needs to be adjusted.

Keep Social Media Content Relevant

If your small business is a plumbing business, posting about dentistry probably doesn’t make much sense.You can post relevant information about local events, partnered businesses, or your own expertise, but keep posts about things that aren’t relevant to your business on your personal page.

Post Photos with Social Media Design

Photos catch people’s eye and are more likely to be looked at and “liked” than just a status update. If you’re posting your daily menu at your cupcake shop, include a photo of the cupcake.Just finished a new project and want to tell the world? Show them instead! Instagram links up to most other social media sites and is a great way to share photos.

Share Articles on Social Media

Articles that are related to your business or your specialty will likely be of interest to customers who have liked you on Facebook or follow you on Twitter. Sharing relevant information will keep your audience interested and coming back for more.
Social Media Management and Design

Key Players in Social Media Management and Design

If you have employees that are on social media sites, encourage them to “like” the business and give feedback. Younger generations also help spread the word for places like clothing stores, restaurants, and retail stores whereas parents might help spread the word for services your provide.Everyone has a friend that needs your business; ask people you know to share, share, share!

Contact us today to see how we can help with your social media!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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3 Ways to Instantly Increase Engagement with Social Media Design and Management

Social media sites are one of the best ways to get new clients as well as keep current ones informed. It’s one thing to just provide information to your customers; it’s another to get their feedback as well. Engaging your customers is crucial and social media can help you do it!

Likes and Shares with Social Media Design and Management

Some of the fastest growing social media campaigns started with a single “like”. How do you get your customers to click that little thumbs up and, in doing so, spread your message to their friends on social media? Content in your social media design needs to be relevant to your audience as well as informative about your current message. The more likely your customers are to like and share your photos and posts, the more likely their friends are to see them. Word of mouth happens much more often online than it does in person nowadays, but happy customers are still the best advertising there is!

Followers with Social Media Design and Management

Engaging your followers can only happen if you’ve got followers to engage. Some of the ways to get new followers is to include an incentive.If you sell products, offer a discount if they’ve “liked” you on Facebook.Advertise coupons or new products on Instagram that new customers can use if they start to follow you.
Social Media Management and Design

Check-Ins with Social Media Design and Management

Use signage to encourage customers to check-in when they eat at your restaurant or shop at your store.The more check-in’s you have, the more visible your business will be. The increased engagement through social media will not only increase your visibility, meaning free advertising, but it will encourage repeat business among newer and existing clients. Your social media design is important.

Contact us today to see how we can help increase your customer engagement!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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Get Results from Online Brand Marketing with These 4 Programs

Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process and having a plan in place should be your top priority.

A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. The four programs below create a cohesive management package that will bring your brand to the next level. A brand strategy matters because a logo alone won’t gain you recognition in the marketplace. You have to have a process in place in order to push the brand visuals into the face of your prospective customers. You can read more on the importance of brand here or take a look at relative “brand & marketing” terms to better educate yourself on what it means to brand and market your business.

Blogging or Online Branded Content

You may have heard the term “Content is King.” But if content is king, how do you develop and maintain a new flow of content to your customers and potential customers?  One of the BEST ways to drive traffic to your website is maintaining a blog. New content added to your website on a regular basis with information that relates to your target audience keeps them interested and aware that you’re a vital, live brand. You don’t need to be a writer to have a blog- that’s a program that can be purchased and tailored to your company!

Under a Brand Management Package, you will have new content written for you that will be posted to your website and social media outlets on a scheduled basis. At the beginning of each month you will receive a list of blog titles that pertain to your industry or service. With your feedback and approval these topics will be created and posted on your behalf. We offer a free, one time sample blog to try it out before you purchase!

Search Engine Optimization (SEO)

You want to come up in a search when your clients try to find a company that provides your services.Ultimately, your customer will search for you online based on information that you provide to them about your product or service. With a SEO optimized site, you keep the keywords that your customer searches for within the content of your site. Keeping content fresh and relevant ensures your name comes up in search engine results. Search Engine Optimization is an ongoing science that has been perfected by brand managers and designers. It’s vital to your business’s success and is a key part of helping your brand grow.

Social Media

Everyone has Facebook, Twitter, Instagram, LinkedIn, or GooglePlus. Many people have multiples or all of these but maintaining all of these accounts on your own for your business could be a full time job! Updating these even on a monthly basis means your most important events, specials, and information gets sent to your clients in the manner that they are more likely to see. Not everyone is going to see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with information you want to relay.

We will take the content that is developed for you and share it by posting it respectively across all social media outlets. This will allow for the full extension of reach to your client and potential client base.

Analytics

There’s nothing worthwhile if you can’t see tangible, and calculable results.It is best to start out your brand management campaign small, and grow as you see the areas of where you are connecting with your customers the most. This will allow for you to take small financial steps in budget to grow your brand exposure.

We will start with a baseline assessment of your Web Traffic and Social Media stats. This first report will allow us to determine the ongoing effectiveness, month by month, of your brand management package. This will reflect all new traffic to your site and the

Consider a Brand Management Package for your start-up or business and ensure the advertising details are taken care of so you can focus on everything else!

Contact us today to talk about this and so much more!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

How to Develop Your Business Web Strategy

Your Alaska business’s web presence is an important part of your business success.

Whether you use the web just for providing contact information or updating your customers on everything related to your business, there are a few things you should consider.

What is your goal?

You need to ask yourself what is the goal of your presence on the web? Some websites and social media pages are simply informational- a customer searches for a service and gets your FAQ and contact information. Simple. Other websites house information on products, events, customer portals, or athlete bios such as Joey Junker. Other considerations for your web strategy include more elaborate social media which is an excellent marketing tool when used correctly.

Who are you targeting?

Whether you are targeting new clients over existing clients with your web strategy, you will need to consider how information is being portrayed. New clients want to know about the company- the mission, the reputation, and the product.Existing clients want to know about upcoming specials, events, or news that they care about. Targeting new and existing clients is important and keeping a balance between these two targets will give you maximum exposure.

Anticipation

If you are a new company starting out, targeting new clients right now, over the next 3 or 6 months, or even a year, your web presence will need to adapt. An existing customer base has already seen the new company marketing.They want to see your plan for change and they want to see any new and exciting things happening with your company.
Working along with a designer for your logo and website, talk about your options and goals and make sure you are portraying the vision you want your clients to see.

Contact us today to see how we can help develop your Alaska business web strategy!

Get More Results from Online Brand Marketing with These 3 Winning Strategies

Once we’ve established a brand that represents your company, maintaining that brand requires consistent brand development actions. A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. These steps include a regularly updated blog, search engine optimization (seo), and social media management.

The three winning strategies below are the foundations for a comprehensive brand management package that will bring your brand to the next level.

Anchorage Alaska Blog, Search Engine Optimization (seo), Social Media

Blogging Content

One of the ways to get more traffic to your website is maintaining a blog.New content added to your website on a regular basis with content that relates to your target audience keeps them interested and aware that you’re a trendy and a top player in your industry.You don’t need to be a writer to have a blog- that’s a service that can be purchased and tailored to your company!

Search Engine Optimization(SEO)

You want to come up in a search when your clients try to find a company that provides your services.Keeping content fresh and relevant ensures your name comes up in search engine results.Search Engine Optimization is a science that has been perfected by brand managers and designers. It’s vital to your business’s success and is a key part of helping your brand grow.

Social Media Management

Everyone has Facebook, Twitter, Instagram, or Flickr. Many people have multiples if not all, but maintaining all of these accounts on your own for your business is a full time job!Updating them on a monthly basis means your most important events, specials, and information gets sent to your clients in the manner that they are more likely to see.
Not everyone is going to see the ad in the paper or get a paper flyer, but if they have liked you on Facebook, they will see the update you post about an upcoming event. It’s the simplest and fastest way to reach your existing audience with information you want to relay.
Consider a Brand Management Package for your start-up or small business to ensure you reach your target audience while giving your more time to focus on products and services.

Your Alaska business needs online brand marketing Contact us today to talk about this and so much more!