Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.
“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?
By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.
Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.
Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).
Small Business need to focus on key components of their marketing efforts which include:
- Improve brand recognition and community visibility
- Creating opportunity for more website traffic and gathering leads
- Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service
As an entrepreneur you have a million and one messages being sent at you as to what is the best way to grow your company brand.
The typical consumer gets hit by at least a couple hundred brands every day. A Market research firm Yankelovich said in 2007 that consumers see 5,000 brand impressions a day. That’s compared with about 2,000 in 1977.
Every small business has a million and one decisions to make on a daily basis, their top priority (along with most Fortune 500 companies) isn’t Facebook….but it should be. There is literally no other form of media before or after radio, tv, direct mail, Google adwords, or banner ads that has this single known fact:
“One out of every five page views in the United States is on Facebook.”
― Gary Vaynerchuk,
Effective Social media is a critical part of any business’s marketing campaign. A social media campaign will help take your business to the next level and reach many more customers.
The tips below will help you learn how to develop an effective social media campaign.
Pick Your Social Media Platforms | Effective Social Media Campaign
Depending on the kind of business you run, you may choose to use any or all of the social media platforms available. Facebook and Twitter are good for text based marketing. Instagram and Flickr are picture based and allow you to show off your work.
All of these platforms link to each other, so you can post a picture on Instagram that shows up on Facebook. It’s good to use at least one social media app since some of your customers may only use one.
You’re more likely to reach a wider audience with multiple apps. Creating visual social media campaigns are also effective in gaining connections with your clients.
Share Social Media Posts Selectively | Effective Social Media Campaign
Not every article you like personally is good for you to share and associate with your business. Keep your shared articles and pictures related to your business. You can share links to events you have advertised on your website on your Facebook page or as a tweet as you get closer to the date.
Keep Track of Your Social Media Campaign | Effective Social Media Campaign
Which platform are you getting the most hits on? How many followers do you have on Facebook, Instagram, Flickr, and Twitter? You may blast customers you already have by email to try and get more followers are on your social media platforms. Keep track of how many followers you had before and after and see if this is effective. Other ways to get more followers include offers or discounts by way of a password or trigger word that can only be obtained if they follow you on one of your social media pages.
Social media is a very important part of your overall marketing campaign and it can help you reach your goals! Social Media is also a key element in growing you small business branding and keeping things consistent.
Contact us today to see how we can help.
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.
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Cliches tend to be thrown around haphazardly in every industry, but marketing and branding professionals may be some of the worst offenders. Still, I’m about to drop one. Here goes:
Create Visual Billboards to Promote Your Blog Posts – A picture is worth 1,000 words
You know what else tends to be about 1,000 words (give or take)? Blog posts. Except those are 1,000 words you want people to read, because those words are your business, your voice, and the valuable information you wish to pass on to your dear readers.
But, what if you could use 1,000 words just to convince a potential reader that they should read your blog post? 1,000 words to persuade them, entice them, and communicate with them before they even read line one of your post.
If you could create a billboard, advertising your online content, for free or almost free, how could you say no?
Social media is an important part of any business’s marketing campaign.You likely maintain your own social media for your small business.Here are 5 tips to help make you successful with your small business social media!
Frequency of Social Media Management and Design
How often is often enough to post? How often is too often? Every business is different. You want to ensure you are posting enough to keep your business current and in your customer’s newsfeed but not so often that you get “unliked” for being downright annoying. If your friends have liked you, ask them if your posting frequency is on par or needs to be adjusted.
Keep Social Media Content Relevant
If your small business is a plumbing business, posting about dentistry probably doesn’t make much sense.You can post relevant information about local events, partnered businesses, or your own expertise, but keep posts about things that aren’t relevant to your business on your personal page.
Post Photos with Social Media Design
Photos catch people’s eye and are more likely to be looked at and “liked” than just a status update. If you’re posting your daily menu at your cupcake shop, include a photo of the cupcake.Just finished a new project and want to tell the world? Show them instead! Instagram links up to most other social media sites and is a great way to share photos.
Share Articles on Social Media
Articles that are related to your business or your specialty will likely be of interest to customers who have liked you on Facebook or follow you on Twitter. Sharing relevant information will keep your audience interested and coming back for more.
Key Players in Social Media Management and Design
If you have employees that are on social media sites, encourage them to “like” the business and give feedback. Younger generations also help spread the word for places like clothing stores, restaurants, and retail stores whereas parents might help spread the word for services your provide.Everyone has a friend that needs your business; ask people you know to share, share, share!
Contact us today to see how we can help with your social media!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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