Why is Content Development and Copywriting Important

Developing your business brand voice begins with creating the appropriate written copy. We have writers on staff that will create content for you and help you to develop exactly what you are trying to say.

Content Writing is relevant info for your customers about products and services that you offer. It can be created for your website, blog postings or printed materials. You can provide this information to your clients via marketing, newsletters or online.

The purpose of writing is to help many people know as much as possible about a your brand as possible. Hiring a professional for content creates a unified brand voice in all of your marketing materials.

Blog Writing and SEO

Our Focus is on SEO-friendly, Google-friendly, and User-friendly Blog posts

Many believe that if a blog is search engine optimized that it isn’t user-friendly. This doesn’t have to be the case.The best case scenario is to create blog posts that not only your readers enjoy, but ALSO that make search engines happy and can find your content. 

You achieve the highest ranking for your readers when you target BOTH best practices for good content development and copywriting as well as SEO tactics.

If you manage to meet both criteria your blog posts will rank higher in the SERPS, more users will read and read and engage (share, comment etc….) with your content which is the ultimate goal.

Quality of the content is one of the most important factors when evaluating your blog posts.

“A well optimized blog post with great quality content has more chances of ranking higher in search while a well optimized blog post with not so good content, has limited chances of achieving high Google rankings.”

It’s the combination of good content and good SEO, that will push a blog post in the first pages of Google.”

Newsletter Creation

The written content of your newsletters is one of the most important factors in the success of your mailings. Given that newsletters can help you start engaging with potential customers and stay engaged with current ones, it’s obvious that your content matters; from start to finish.

Keys to creating an engaging newsletter is:

  • • Get to know your audience
    • Stop selling, start helping
    • Build upon your customer relationships
    • Less “we”, more “you”
    • Publish only useful content
    • Consistency is key
    • Be strong and specific in your CTAs (Calls-to-Action)

Social Media Content

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Great for your Brand

Our job is to help organize your brand messaging. Sometimes, as the owner, you’re not sure what your next step should be. That’s EXACTLY where we can help with your business! Let’s talk.

Content Development and Copywriting

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