A new business means new marketing strategies. If your company doesn’t already have a website, you should add it to your To-Do List. A website can help with any number of things involving your business strategy.

A Website Offers Visibility

If you want to expand your business outside your current customer base, you need visibility in your market. Most consumers are on the web now trying to find new places to shop or acquire services and researching those companies they find. Ideally, a quick Google search for keywords about your business will bring up your business as a top hit, but it takes some time for that to happen. So the first steps are getting a website and optimizing it will happen after.

A Website Provides Your Customers Up to Date Information About Your Company

Using a website to provide up-to-date information about your business is crucial. You can inform customers about events and new services you offer or show off pictures of projects you’ve finished. If you have specials or sales that you want to advertise, your website is the perfect place to do it. Announcements about store closings, new employees, and other business logistics can be posted to your website to keep loyal customers informed of your company’s happenings.

Your Website Improves Your Business Traceability

The best part of a website is you can track how many people see your advertising. Simple counters will tell you how many people have visited your site, and you can even find out how they tracked you down. This allows you to see what other types of online visibility are working. Do you have a Facebook page or other social media outlet you like to use? Maybe your business is listed on a review website like TripAdvisor, Yelp, or Angie’s List, allowing users to go straight to your page from the host site. You can see what’s working and what needs help.

Contact us today to see how we can help get your website up and running.

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. So whether you need small business marketing strategies, graphic design, brand design, web design, or brand or design consultation on where to start, drop a note, and we will be in touch soon.