How Will Google’s Latest Search Update Impact Your Website Traffic?
A change pronounced on April 21st has last minute business owners scrambling to keep their site ranking in Google.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This can either be a great opportunity for those that have implemented an ongoing Search Engine Optimization strategy; to include a mobile-friendly website. But on the contrary, it could be cause for great concern for those that have not prepared. Those that haven’t prepared may lose traction in their ranking when their services are searched for on Google. This could drastically affect your website traffic. If however you’ve been managing an ongoing SEO strategy as well as a mobile-friendly site, you may find rankings increasing due to others losing their spots that are not yet compliant. In other words, if you’ve already got a mobile-friendly website jump on your SEO strategy!
What’s considered a “mobile-friendly” website?
Responsive Web Design takes the content you have created on your website and automatically determines the device you are viewing the website on. The sites design handles all of the heavy lifting. You can read more here about Why Mobile Sites are Vital for Business.
Consumers will be notified that your website is not mobile-friendly
In an attempt to allow for more consumer driven searches utilizing Google, “Mobile Friendly” markers will be placed next to search results. This notifies the user which websites are mobile friendly. These websites allow for better user experience and this is exactly what Google wants. Do you want to lose customers learning about your business because your site isn’t easy to use on a mobile device?
Is My Website Mobile-Friendly?
Google was nice enough to give us a great, quick Mobile-Friendly Test tool to check the status of your website. Simply copy and paste your URL into this tool and you will get instant results.
How You Can Fix Your Mobile Website Design and SEO Problem?
You may feel overwhelmed at the thought that you have to completely redesign your website, immediately. Although some businesses may need this, some don’t. There are providers such as Duda that can give you a “quick fix” mobile-friendly website. The SEO management aspect will however most benefit from professional help. There are steps to ensure that your website is SEO optimized to start as well you need an ongoing plan. SEO isn’t a scary process, but it’s an important aspect of Internet Marketing. SEO Management is an art all in itself and just creating a mobile-friendly site isn’t enough. If you are transferring to a mobile-site, this is an ideal time to implement a new SEO strategy to take advantage of those other businesses that have fallen behind the curve.
Need help to update your website? Need to being and implement a new Search Engine Marketing Plan? Bianca Frank Design specializes in small business marketing, SEO and design and will provide you a quote by contacting us below.
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