Most web users will unconsciously judge your brand based on the experience they’ll have on your website. The whole look and feel of the site adds to their overall experience.
A great web design sets an impeccable first impression. An appealing look encourages visitors to learn more about your business. It gives you an edge over competitors by aiding your SEO.
Top design elements also ease crawling and indexing for higher rankings. Better web designs are the secret to attracting leads and boosting revenues. This guide shares 8 tips for small business website design.
1. Prioritize Speed
The probability of bounce rates increases with slower page loading. For instance, websites that take between one to five seconds to load have bounces of up to 90%. Bounce increases up to 123% when page loading speeds slow to 10 seconds.
Faster online experiences are now a key consideration when designing business websites. People want rapid search results when looking for any product or service. Higher speed can result in more revenues because the faster loads have more page views and conversions.
Test your website speeds and audit it to find out the cause of slow loading pages. Get rid of the heavy design elements that may slow down your website. For instance, some on-page ads and pop-ups may slow loading times if you’re using light CMS.
2. Reduce Overwhelming Features
Less is more when it comes to small business website design. Studies show complex websites or disruptive features put off most website visitors. The more design elements you add to your theme, the more the design seems confusing.
The trick to a likable and attractive website is to embrace simplicity. Focus on the necessary elements to help your visitors’ experience. Use a website design that brings out your content well and take advantage of white space.
Avoid designs with many columns, such as content, rails and navigation. Don’t use sliders and sidebars because they may limit content visibility. Also, reduce menu items, forms and it would be best if pages contain one call to action.
3. Embrace a Unique Small Business Website Design
Digital marketing allows small businesses to thrive and compete with top brands. But it comes with a huge challenge; massive competition. With over 1.813 billion websites today, how do you stand out? How do you make sure that the billions of internet users spot your business?
You can hire professional web designers or use free website builders and templates. Professional designers can create a unique small business website design. Using standard templates may lead to a copycat of a website.
So do competitor research. Look what elements your competitors are focusing on and why. Try to come up with something different to distinguish your brand. Get creative with fonts, typography, and color schemes. Plus, make sure your design ties to your brand theme.
4. Take Mobile Search-Responsive Website Design Into Account
Your SEO rankings can drop super-fast if your website isn’t mobile-friendly. Today, nearly 60% of online searches happen on mobile devices. Website designs that aren’t responsive end up losing traffic to competition.
Optimizing for mobile search ensures that visitors enjoy their online experience. People can find what they want without getting frustrated.
Use a responsive web design to make your website adaptable to various devices. Get rid of flush because it misses on some phones. Add schema markup to enhance rich snippets and boost your visibility on SERPs.
5. Show Products and Services Well
Many small business website designs tend to fail in displaying products to users. Sometimes, the product descriptions don’t tell enough about a product. Some pages may also contain lots of products and end up jumbled.
A great small business website design takes into account the customer’s time. Unfortunately, no one has enough time to spend digging up your website. A cluttered product’s page scares users and it’s one primary cause of bounce rates.
So, make sure the product pages are comfortable to use. All the buttons should be visible and load quickly. The images should be high quality and the copy clear and readable.
6. Use Colors to Captivate Visitors
Colors not only beautify a website but they also influence emotions and how people react to your website. For instance, blue being the main color in small business website designs can represent stability or trust. There’s actually a psychology of how colors work with our psyche that you can use for your brand’s site.
To avoid user confusion, let the colors on your website reflect your brand message (keep a consistent brand across platforms). Use colors in your website design to influence visitors by capturing their attention.
7. Make Navigation User-Friendly
Your website’s navigation design should focus on the user experience. Allow your visitors find what they want fast. That can speed up conversions and sales and lead to a drop in bounce rates.
Make sure the website leads users to preferred buttons with little effort. Use a few pages with a clear label that shows where the web visitors will go after each click.
Consider how users would search or their preferences when shopping or searching. People have unique preferences─ build navigation around how they think. Also, stick to a familiar navigation structure to avoid confusion.
8. Integrate High-Quality Visuals
Visuals in small business website design can boost user experience and boost traffic. A high-quality image can attract attention and stir emotions in people that persuade them to continue interaction with your brand. Instead of only lengthy blogs, most people will prefer a mixture watching a video or photos.
If you’re using any visual, make sure it’s high quality and useful to your visitors. Use photos that reflect what your business stands for. Also, make sure each image sends the right message, for instance, a picture of a person smiling can make your visitors comfortable.
Want an Effective Website Design for Your Business?
A standard small business website design might seem helpful but it could risk your business drowingin in a sea of others. You need a great design to beat the competition and grow your customer base. Take your time if you’re handling the design process by yourself.
Get professional help if the process seems overwhelming or if the results are too slow. If you’re looking to work with small business experts to position your company website for conversion and success, get a web design quote today.