When you operate an Alaska business, your website is your world. What customers see when they land on your Alaska business website will make all the difference, but how do you know your web presence is all it could be?
You could rely on user-generated reports and web traffic information, but they only tell part of the story. Even if you think you are doing fine, you could be missing out on untold sales and profits. If you have never conducted a full small business website audit, you will never know how much better your website, and the experience of your online customers, could be.
What is a Website Audit?
A website audit can provide your business with a number of valuable benefits. When properly performed, a website audit can help you optimize your web presence, allowing you to see things from the customer’s perspective.
A website audit can also help you spot deficiencies that you have grown blind to. Many websites that were state of the art when they were created now look hopelessly dated. A website audit can spot those issues and provide recommendations for fixing them.
There are many parts to the process, but in simple terms a website audit starts with a complete analysis of everything related to the site in question. One of the most valuable parts of the website audit is its analysis of the site and its search visibility. No matter how good your website is, if it is not highly visible to search engines, it may as well not exist.
By conducting a website audit, business owners can find out why their sites are not ranking as highly as they should be, and why their sites are not generating the level of traffic they could be.
A website audit can provide business owners with a deeper understanding of everything related to the website and its visibility, from the sales and conversion rates to its search engine rankings. Once the website audit has been completed, the firm doing the analysis can provide recommendations to boost visibility, improve conversions and close more sales.
The Limitations of Automated Website Reports
Many business owners rely on automated reports that purport to analyze their sites and boost search engine visibility, but those automated reports have some severe limitations. An automated website report site can be a good place to start, but business owners who really want to improve their results may need to delve a bit deeper.
Many automated report sites are actually designed for lead generation, and business owners who use them may find themselves on the receiving end of unwanted emails and phone calls. If you want to optimize your online business, feel free to start with an online analysis, but if you really want to improve your site, a full website audit is the way to go.
When hiring a Bianca Frank Design to audit your website, it is important to look at their experience and expertise. The best firms specialize in website auditing, and they know what to look for and how to interpret the results. It is easy to miss the issues that are driving down your search results and getting in the way of your conversions, but a full website audit could uncover those deficiencies and help you fix them once and for all.
Do you own a SMALL Alaska business and need a small business website redesign or a new site? We are offering Small Website Design packages for a small up front fee and monthly maintenance fee. Which means you can spread your costs out over a year instead of coming up with 100% of your design costs now without waiting for a website.
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