In the digital age, your Successful Anchorage Alaska web design is going to be one of the first things a customer sees when familiarizing themselves with your Alaskan company. The homepage of your company should have the following three components for a successful first impression.
Immediate Clarification of What You Do
A client doesn’t want to have to hunt down your mission statement to figure out who you are and what you do. This information should be front and center on your website’s homepage. A few simple statements or photos can relay the information you want and encourage customers to request more details for the service they need.
Service Offering Overview
A general idea of what you do is great to start with. More detail on your homepage of the specific services you offer- be it links to pages detailing these services, a general list, or photos- helps clients figure out if you are the right company for them. The faster they can decide you’re the right company, the more likely they are to reach out for a quote or appointment for your services.
Answers to a Few Frequently Asked Questions
Are you constantly getting calls or information emails from potential customers asking the same questions? Is there something people need to know that they may not think to ask? It may not mitigate it completely, but having the answers to these questions right on your website homepage gives the information your customers are clearly looking for. Providing enough information to be useful and not so much that they don’t need to reach out is a key balance for your homepage.
How to Optimize Your Website for Sales and Engagement
Your website offers a peek into your level of professionalism. It shows what viewers might gain from becoming customers too. As you create your site you’ve an excellent opportunity to include methods that will garner interest, clients, and loyalty for your brand. These optimization tips will help you build a relationship between your business and customers and sell your product or services.
What’s the purpose of your website?
It’s important to understand the exact purpose of your website straight away. Otherwise, you won’t have something concrete to work toward and might go adrift. Do you intend to focus on sales, for example? Or do you want to promote interest in your portfolio? Then again, maybe you want website users to sign up for online tutorials? Make your intentions clear. That way, you and the people who visit your website won’t get confused.
Who is your audience?
Identify your target market before choosing content. Think about the age, gender, concerns, and interests of people you want your website to attract. You might find it’s useful to create a typical audience member persona to refer to when selecting content too. Twenty-year-old James, who enjoys indie rock, has $150 disposable income a week, and likes to socialize might suit if you offer guitar lessons, for instance.
Choose content to suit viewers
If James represented your audience, you would charge for lessons according to his financial means and make sure your website appealed to him rather than someone outside your chosen demographic. You could bear him in mind when designing a theme, and selecting colors, fonts, and the media to use.
Consider user experience
Think about the impact of your website from a user’s point of view. Is it easy to navigate? Can you recognize what’s offered immediately? Is the layout easy on the eye, or lacks white space and continuity? Is it interesting and professional to view?
Look at your competitor’s websites and choose a few that create a good impression to examine further. What do you like about them? Incorporate similar ideas into your website design without copying too closely. You want to remain unique and capture the essence of a well-designed site that will attract a discerning audience.
While viewing rival sites note what you dislike too. Slow loading pages, for example, are off-putting for audiences as are broken links. Set aside 30 minutes a week to streamline your website and fix hiccups so you stay on top of potential snags. You might hire a professional to examine your site twice a year too, or engage a member of staff to look for faults and sort out challenges regularly.
Whether your website’s new or just needs updating, consider the ideas mentioned and ensure you’re on track. Remember, also, it’s necessary to make your site mobile friendly, so it’s easy to view and to promote content via social media to boost success.
Do you still need some help getting your Anchorage Alaska Website Design homepage up and running? Contact us today and see how we can help!