Hey, their business owners – are you struggling to figure out the basics of digital marketing? Not sure where to start and overwhelmed by all the information out there? Don’t worry – you’re in the right place. We’ve created a step-by-step digital marketing guide to help you get your business and reach your target audience. With this guide, you’ll be able to quickly and easily understand the basics of digital marketing, so you can confidently create an online presence that will help you succeed. Let’s dive in!

If you want to be successful in digital marketing, developing a strategic marketing plan that considers various vital factors is essential. These include metrics, web positioning, analytics, social media visibility and connections, web design and development strategies, branding and marketing goals, and SEO. Without an adequately devised method or plan, any attempt at digital marketing will fail miserably.

Why does a digital marketing plan matter?

Creating a plan is critical to success in any field, but it is essential in digital marketing. A clear, concise plan will help you focus your efforts and plan a path to success. It will also help you track your progress and measure your results. Without a plan, you will likely wander, trying one thing after another without any real direction. So take the time to sit down and map out your digital marketing strategy before you get started because neglecting your small business website can significantly impact sales.

Suppose you’ve just started a business that could benefit from the services of a digital marketing company. In that case, you must document your plans for your digital marketing campaigns and actions. This document is called the digital marketing plan. Some of the details in the plan are:
Below are six key components that must be considered when launching a digital marketing campaign:

  • Which digital marketing channels to use
  • Budget and investment
  • The roadmap and timing
  • Development and action plans
  • Business goals
  • Goals achievement strategies at the digital stage

A digital marketing plan is just as crucial as a traditional one because it documents how to achieve the firm’s strategic goals. Furthermore, the digital marketing plan should always consider the customer a critical consideration.

As the marketer, you will have to;

  • To provide value, segment/ partition your marketing actions and campaigns
  • Plan all the activities and strategies that are essential to reach your target audience
  • Attract, persuade, and convert your target audience into prospective customers

Before you develop a digital marketing plan, you need to be comfortable with the online domain of your corporation. You must also be confident about the objectives you set to achieve, the digital marketing channels you will use for your marketing endeavors, and your competitor’s strategies. With this knowledge, you can create a competitive advantage and succeed in your marketplace niche.

Your digital marketing plan will give you a clear overview of the actions you need to take to achieve your marketing objectives. You’ll also be able to track your progress and measure your results against your goals. But, most importantly, it will help you focus your efforts and ensure that your campaigns are aligned with your overall business strategy.

If you’re unsure where to start, plenty of resources are available to help you develop a digital marketing plan. And if you need help implementing your project, many digital marketing agencies can assist you.

Establish your goals

Nobody gets into business without some well-defined goals. In the digital marketing plan discussion, we’ve mentioned that one of the critical components of the plan is your digital marketing goals. A digital marketing plan is a high-level strategic plan outlining one or more destinations and the techniques to achieve them.

The first thing to ask yourself as you begin to develop your digital marketing goals is: what are my long-term goals? Long-term, for most businesses, would mean the next three to five years. But how do you know where your business will be then? Do some research into the overall direction of your industry and the general trend of your competitors. This will give you a good idea of what will happen. An excellent way to get inspiration for setting goals is by examining other companies that have succeeded in their niche or industry.

Another important aspect of setting digital marketing goals is knowing where they should occur. For example, suppose you wanted to increase website traffic. One goal might be to increase organic website traffic by 30% over the next twelve months, focusing on western Canada and critical U.S. markets. Suppose you wanted to increase leads from social media. In that case, one goal might be: Generate 50 leads from Twitter by Q2 2017 with a conversion rate of 3% or better Goal setting is an essential component of creating an effective digital marketing plan and should always be considered when developing your strategy.

Without this critical piece, it’s easy to lose sight of what you’re trying to achieve and make decisions based on gut feelings alone without any real rationale. It’s also important because it allows you to work towards specific targets rather than make decisions based on entirely subjective revenue projections. Revenue projections can vary greatly depending on who does them and when they’re done (or not done at all) goals, measure all progress and making the necessary course corrections along the way is difficult. And while choosing ambitious yet achievable goals is essential, the most important thing is selecting plans that are directly related to your overall business objectives.

Measure progress by setting up key performance indicators

After you have your goals set, it’s time to start thinking about ways to measure progress. This is important because you need to be able to track your progress and determine whether or not you’re on track to meet your goals. Without this, you won’t be able to make the necessary course corrections along the way.

You can use several metrics to measure progress, but the most important thing is to select metrics directly related to your goals. For example, if your goal is to increase website traffic, you would want to track overall traffic, traffic from specific channels, and conversion rates.

If your goal is to increase leads from social media, you would want to track the number of charges, the conversion rate, and the cost per lead.

Once you select the metrics you want to track, you must establish your target values. These target values will vary depending on your specific goals but should be ambitious yet achievable. For example, if you’re trying to increase website traffic, a good target might be a 30% increase over a year.

Analyze results

How can you tell if your marketing is paying off? What metrics do you use to determine success, and how does that help you make future decisions about your business? First, you need to analyze your marketing campaigns’ results to determine their success. Without this analysis, you will not understand what is working and what is not.

There are several different ways to analyze the results of your marketing campaigns. One way is to look at the return on investment (ROI). This metric will tell you how much money you make for every dollar you spend on marketing.

Another way to analyze the results of your marketing campaigns is to look at the conversion rate. This metric will tell you how many people are taking the desired action, such as signing up for a newsletter or purchasing.

Once you have analyzed the results of your marketing campaigns, you can use this information to make future decisions about your marketing strategy.

Conclusion

Taking the above steps is critical to successful digital and Anchorage Web Design. They also help you determine the best digital marketing company to invest in. For example, engaging a company like Bianca Frank Web Design enables you to boost your firm’s sales and get a high Bianca Frank Design ranking.

Do you need help starting digital marketing for your business? Contact Bianca Frank Design, an Anchorage, Alaska, Web Design Company.

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