An SEO company provides various services to companies or businesses to help them increase their online visibility. There’s a lot to web site marketing, digital marketing, web design, and SEO marketing, and instead of trying all of these, hiring a professional SEO company frees up time for you to relax and enjoy the increased sales of your business.
Investing in a website marketing company can be fruitful, but it’s significant to understand that not all digital marketing companies are created equal.
When searching for an SEO company for your business, perform your cost-benefit analysis of their offers and services. Bianca Frank Design is a top web design company in Anchorage, AK that provides SEO and web design services.
How Do SEO Companies Actually Help?
SEO companies develop and implement a process that increases search rankings to help you increase your online visibility. Companies like Bianca Frank Design are digital marketing companies that serve to help you increase viewers on-site and off-site, and correct any mistakes that may be made.
SEO companies, such as Bianca Frank will support you with your website design and marketing to increase traffic to your website. An SEO expert will know exactly how to optimize your website’s potential for your business, so it’s always better to hire a professional company that knows what they’re doing to achieve the optimum results.
Following the Analysis-Design-Development-Implementation-Evaluation (ADDIE model) cycle, Bianca Frank Designs will analyze the results of the marketing strategy. If desired results are not achieved, then the experts will execute a different approach. If the results are successful, then the experts will know the techniques and tactics to help you achieve even more optimal results. To break it down, our expert at Bianca Frank usually use these three steps:
- Creating high-level and relatable content
- Building high-quality links
- Analyzing results and creating adjustments accordingly
In some cases, the SEO companies will recommend to redesign your website. Such situations may include if your website is outdated, has poor code, long speed times, and if the overall process to improve your website would take less time to just start over and redesign. Creating a blog would also help you increase traffic. This strategy is called content marketing. The more credible content that you have and continuously add, the greater will be your overall status. Any great SEO company will be able to engage you and effectively communicate the decisions they recommend.
How To Find The Best SEO Company Tailored To Your Needs?
The first step is making sure you ask all the right questions. You need to make sure the SEO is providing all the services that you are looking for. Of course, you want to find the best company to help you be the best, but there are many things to look out for when searching for the right SEO Company. When an SEO company is advertising instant results overnight, doubled traffic, and anything that seems too good to be true, then it usually is not the professional one you desire. Setting up a great business and website takes time and effort and does not happen overnight. There is no finish line when it comes to maximizing your business’s potential, which is why the work never stops. Your SEO company should have the same goal as you, to help grow your business.
Questions To Ask Your SEO Company?
What services will your SEO Company provide you? Before asking these important questions, you must know what services an SEO Company usually provides. In general, an SEO should offer the following services:
- Website Structure Analysis
- Website Content Analysis
- Optimization Of Website Code And Website Structure
- Optimization Of On-Page Content
Let’s dive a bit deeper into each of these services:
Analyzing Website Structure:
The SEO Company will want to design your website for users, instead of for search engines. They examine the structure of your page and fix any errors, such as duplicate page content, missing content, titles, and spelling/grammatical errors. As user experience is what helps keep your rankings up, you want your page speed to be as best as it can be.
Analyzing Website Content:
The SEO or website marketing company will identify concerns with the content already on your website. They will then provide recommendations to your gaps, such as:
- Voice search compatibility
- Targeted keywords
- Ranking content
- Duplicate content
- Missing pages
The content of your website is not only important, but it’s what brings your audience to your website, and as a result helps you achieve high ranking, and greater sales.
Optimizing Website Code and Website Structure:
Many websites already integrate a decent code and structure, but there may always be opportunity zones for some minor tweaking that can be done to optimize the structure. Here’s how we do it:
- Structure your sites navigation so it’s easy for viewers to find what they need
- Clean up code so your page runs faster
- Eliminate errors
- Add links within your website
Optimizing On-Page Content:
The content of your website is the reason that viewers may come back to visit. Once you’ve created what you think is the perfect website with great content, you’re still not yet quite done. You have to constantly continuously create unique, engaging, and interesting content to add to your page. As your website marketing and SEO company, we will help you:
- Remove or rewrite duplicate content
- Use keywords
- Well written landing pages
- Create new landing pages
- Add images, format text, and colors
Optimizing Off-Page Analysis:
An important contributor to the success of your website is taking place off-page of your website. For example through reviews, industry blogs, online directories, and more, your website is gaining recognition. Here are some ways the Bianca Frank Design helps customers with off-page analysis:
- Increases traffic
- Unique title tags
- Authentic reviews
- A mobile friendly website
- Reputable directory listings
Read the full article: Three Ways to Drive Traffic to Your Website and Blog
Optimizing Off-Page Factors:
Having an off-site presence is just as important as your content on the website. Your SEO Company will work to:
- Improve your position in the search results
- Verify your directory listings
- Seek new directories to add to your site
- Submit press releases
Why Hiring A Digital Marketing Agency Is Important?
More than 90% of online experiences begin with a search engine and 47% of people click on one of the first 3 listings. If you want to grow your business, you want more sales, you want more leads, want to ensure your company’s future, and outrank competitors then hiring an SEO company would be your first step!
Be sure to ask your digital marketing agency about the questions and recommendations mentioned in this article. It is also important to consider the following about your contract:
- What is my current content and contract?
- What’s the process if I cancel?
- How will we communicate and how often?
- Do I have full access to my site and accounts?
- Will I own my website?
- Do you provide guarantees?
- Have you performed similar projects for companies similar to mine?
- What contracts and options are available?
- What are all of your fees and payments?
Bianca Frank’s design is not only a Anchorage web design company in, Alaska but an SEO expert as well. We help our clients optimize their websites to enjoy even more leads and higher sales.