The COVID-19 pandemic has thrown the country into a state of crisis. In times of adversity such as these, it can be hard for businesses and marketers to know how or where to begin when it comes to keeping their current operations afloat. With social distancing keeping many at home, the economy is seeing significant […]
Running a business can be challenging. Business owners are responsible for the product, employees, payroll, marketing, branding, advertising, and the list goes on. Sometimes it can become challenging to manage all of the tasks.
What are the first thoughts that come to mind when you think of business branding? Many business owners and business customers think of companies that have done a great job branding their products like Coca Cola, Nike, or Starbucks. The trademark logos related to these companies are known the world over, and their branding has […]
There are so many things you’ll have to say to your target customers. It is true that what you have to say is very important, but how you say it is also equally important. A brand voice doesn’t mean the theme songs, jingles or sound effects used for a brand. It is the language you […]
