Entries by Bianca Frank Design

How To Build A Consistent Small Business Brand

Your brand presence is important to your business, for brand awareness, online and print advertising and for marketing your business. Because small businesses often have small marketing budgets, utilizing the power of having a consistent brand will help to maximize your message in the marketplace. Utilizing an Alaska web design firm that also understands online […]

The 5 Things You Need to Know about Alaska Logo Design

An effective logo can mean the difference between grabbing attention and being passed over. Your logo is one piece of media that will represent you on all different marketing fronts. It will tell your client base if you are cheap, easy, fun, trust-worthy, professional, or unorganized among a laundry list of other adjectives. Your logo […]

3 Big Trends That Could Affect Your Alaska Small Business In 2015

It’s that time of year when we start to wrap up what we’ve done in 2014 and look toward next year for new and innovative trends.There are new trends emerging in marketing, advertising, and technology that could affect your Alaska small business. >h1>Branded Content Marketing The line between marketing and entertainment is becoming more and […]

4 Content Business Marketing Trends

Content marketing is getting more and more targeted and important to your company’s marketing plan.Keeping on top of market trends will keep your business ahead of the pack and keep your business on top. Not all trends will apply to your business or fit into your market plan and that’s ok! See which of the […]

Brand & Marketing Terms

source: Brand Channel [dropcap type=”circle” color=”#ffffff” background=”#7f8083″]A[/dropcap] Awareness The percentage of population or target market who are aware of the existence of a given brand or company. There are two types of awareness: spontaneous, which measures the percentage of people who spontaneously mention a particular brand when asked to name brands in a certain category; […]

Get Results from Online Brand Marketing with These 4 Programs

Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process and having a plan in place should be your top priority. A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. The four programs below create a cohesive management […]

Anchorage Alaska Business Advertising Design Strategy

One of the fundamentals of growing a business is good advertising and design. Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to […]

How to Develop Your Business Web Strategy

Your Alaska business’s web presence is an important part of your business success. Whether you use the web just for providing contact information or updating your customers on everything related to your business, there are a few things you should consider. What is your goal? You need to ask yourself what is the goal of […]