A logo is often considered an integral part of a company’s marketing strategy and brand. The reason why is very clear: A logo is often the most recognizable element of a company and, along with the company name, is the feature which consumers tend to recall the easiest. Ensuring that your logo is up to date and fit for purpose is a very important aspect of a successful business. Because of its importance, there are a number of scenarios where a company should consider changing or redesigning their logo, such as:
The most important part of being a small business owner is to always continue to do what you love. Don’t stop just because you’re busy. Find time!
Blink Esthetics took advantage of our Small Business Web design special. Read our Case Study on the project.
Content marketing is continuing to be a primary form of marketing for companies of all sizes. This trend is only expected to increase. Quality content marketing will help to build brand awareness and revenue.
Online networking is very useful in building your business. There are many different social networking and marketing sites like Facebook, Twitter, and others. These offer inexpensive and simple ways to market your business. Before building an online profile, familiarize yourself with these networking sites. Educating yourself on individual networking sites helps you to identify the most suitable site for your online profile.
Many local businesses look to outsource their social media marketing, understanding that established consultants are informed on the latest methods and trends. Local businesses are often developed from physical locations, but later see the potential in developing an online arm. While entrepreneurs are naturally drawn to learning business techniques, there are good reasons for hiring a consultant instead of persevering on your own. Online consultants can add significant value to a business, using tactics that are more advanced than most competitors will ever attempt. So how can an established consultant add value to a local business?
If you’re a business owner considering a website redesign to grow your company, asking the right questions before hiring a web developer is crucial. Understanding the essential components of excellent website design will allow you to ask intelligent questions and receive (hopefully!) the answers you’re seeking. To hire a web developer to update your business’ website without testing their knowledge first is like hiring a baker to bake you a cake, without first understanding if they have any experience with your preferred type of tasty treat. If you want to ensure the website developer you hire is the best web developer for your business, be sure to add the following five questions to your website redesign checklist.
The growth of Instagram has made it one of the most important social platforms for small businesses. Some businesses have been able to use the site as a central hub for their marketing, using attractive images to showcase products. Other businesses use it as a supplementary site, helping to reach an audience that can be difficult to engage with.
One consistent problem for businesses, though, is figuring out what to post. Most successful Instagram accounts have a recurring theme or posting style, but businesses often ignore this approach. Using the following examples of posts, it is possible to provide followers with interesting posts that keep them guessing and leads to consistent engagement.
In most cases, simple improvements to a small business marketing strategy can make all the difference, increasing visibility and growing traffic. The following methods can be implemented immediately to help a local business become more visible online.
Anchorage Website Design for Small Business Promo – We are offering a brand new MICROSITE promo for August 2018. Do you own an Alaskan mom & pop or sole-proprietor that needs a simple web presence? We are offering Small Business MICROSITES for a small up front fee and a monthly maintenance fee.
WHAT YOU GET: 1-page site that includes:
- Contact Form
- On-Page SEO & Google Friendly
- Mobile & Responsive
If you are interested please contact us as soon as possible as we are only taking a Limited number of clients under this August promotion!
Providing branding, web design and marketing services for businesses seeking brand growth using holistic and innovative solutions that grow the brands people love.
Mon-Friday : 8am-5pm
Saturday : on call
Sunday : closed