Content marketing is the useful, informative, and creative way to build relationships with your customers with your brand and your business.
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So we’ve explained how not having a small business marketing plan negatively affects your business. How not establishing some sort of budget for your brand, equates to having no brand at all. Why consistency in small business brand can save you money, energy, and reinventing the wheel. Now the next step is what steps are […]
The concept that you have to spend money to make money is true. Without marketing, people don’t know who your small business is or what you do. These tips can help you market your small business on a budget.
While you do need to spend some money on your marketing campaign, you don’t need to spend a lot of if you properly focus your efforts. You want the most bang for your buck and depending on your market, that might be an ad or commercial or it might be buying branded t-shirts and other swag. It may help to do some research and determine the most effective way to spend your money.
The biggest idea here is to ensure that you are doing something, because doing nothing ensures you 100% that there will be no return on investment. Having worked with large and small budgets a like, it’s imperative that you stay consistent. Ways you can stay consistent, on a budget:
This sounds daunting but it really isn’t. There are a lot of great online templates to utilize to get you started. Here’s a simple spreadsheet that I’ve created. Nothing major, just a start.You will notice, I’ve left Monday open. As a small business owner myself, I’ve learned leaving Monday free for the organization needs of the week and fixing any weekend issues is vitally important. Avoid scheduling tasks on Monday if you can avoid it.
If you say the same thing over and over and over, your message (in it’s entirely) whether you are advertising on your website, Google ad words, print magazine, radio, or tv is saying the same thing. Eventually people will link who you are with what you do, and that’s the point. I tell some of my clients that the time that you get tired of hearing your message, the better that you are on the right track.
Stop reinventing yourself at every marketing turn. Say the same thing. Simplify your message and stay consistent. If you don’t have a message, it’s time to take a step back and define your vision statement.
Your vision statement is the basis for all of your marketing efforts and from where your brand voice should be resonating from.
Yes, Blogging. Even if you feel that you aren’t gaining any traction with your website, consider it an investment. You have to add content to grow your exposure online. Substantial content shows your expertise in the industry, your commitment to your service or product, and offers your customers information they may not know otherwise. What benefits does blogging on a regular basis offer to your business? Well here are some taken from (source)
Regular Blogging Gets More Clients to Your Existing Business
When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.
A successful blogger gains a wide audience of people who trust and respect them.
You have the ability to gain influence and show your credibility in your industry when you have a voice about your own brand.
But over time, as you write more posts and share more of your expertise, you’re website will change from ‘just another blog’ into a powerful demonstration of your knowledge in a field. When somebody visits your site and sees the insights you’ve shared on a subject, along with the community of people who respect and seek that insight, it will be clear that you’re genuinely an expert in the field.
One of the best ways to get your small business name in the press is to do some good deeds!Hold an event or sale that benefits a local charity, get your employees on board for a volunteer effort, or be a part of a community event by donating goods or services.
Using free social media sites like Facebook, Twitter, and Instagram to get your company name out there is a great way to market your small business.
There is strength in numbers and this is true of marketing endeavors as well!
If there are companies in your area you could partner with to advertise and it would be mutually beneficial, you should take these opportunities.Some examples include restaurants that offer discounts when patrons bring in a movie ticket stub from a nearby theater.
The restaurant gets advertising on the ticket stubs and movie goers may be more likely to go to dinner and a movie if they get a deal out of it. Your small business can have an effective market campaign, even on a budget!
Contact us today to see how we can help!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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It’s that time of year when we start to wrap up what we’ve done in 2014 and look toward next year for new and innovative trends.There are new trends emerging in marketing, advertising, and technology that could affect your Alaska small business.
>h1>Branded Content Marketing
The line between marketing and entertainment is becoming more and more blurred. Merging these two ideas means audiences not only want information, they want to be entertained at the same time. This may mean your advertising campaigns need to shift in this direction, if the audience you cater toward is at the front of social and market trends.
People are coming around to cloud based storage and media sharing.Even with some of the recent media scandals, cloud based networking is efficient and convenient and will continue to be used for business going forward.Your small business may be affected- you may end up using cloud services yourself or will have customers or vendors that do. Especially being located in Alaska, getting information to and from people needs to be as easy as possible. Keep your information protected but embrace the convenience of third party file storage.
If you haven’t seen this trend coming, you haven’t been paying attention!Nearly everyone carries a smart phone with more data capability than it took to put a man on the moon.We use our smart phones for much more than just phone calls. Potential customers will Google you as soon as they are intrigued- and what they find better be easy to navigate.If they’re not able to immediately get the information they need- what your company does, hours, contact information- they will likely move on to the next site.
Contact us today to see how we can help your Alaska small business keep up with the trends in 2015!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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Content marketing is getting more and more targeted and important to your company’s marketing plan.Keeping on top of market trends will keep your business ahead of the pack and keep your business on top. Not all trends will apply to your business or fit into your market plan and that’s ok! See which of the below you can use.
Just targeting a large audience group might not cut it anymore.Micro-niches within your target customer group might need to be addressed in different ways. Your primary focus may be on mothers but to really grab attention, you may need to focus your marketing to mothers of adopted children or middle class mothers with multiple children under the age of 5 years old.
It is critical to remember just how often content is used on the go.People are much more likely to use their mobile phones to look up your business when they hear about it than they are to wait until they’re back at a computer. Content must be easily accessible and easy to navigate on a mobile device, even more so in 2015.
Many of the newer trends don’t focus solely on online content marketing.The basics of marketing apply globally to any kind of content- know your audience, ensure your message is clear and consistent, and adapt to changing audience needs. Revamping your marketing plan to simplify would fall in line with current trends.
Instead of a business speaking to them, customers are starting to want to see a human interaction from their favorite companies.Be it a manager or CEO, many people want to see a face they can recognize in communications from the company.
Contact us today to see how we can help you incorporate the marketing trends of 2015 into your marketing plan.
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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