Build Brand Strength During COVID-19 and Beyond
Below are a few steps that can be taken to help to build brand strength throughout the COVID-19 pandemic and beyond.
How COVID-19 Has Impacted Digital Marketing and Web Design
The COVID-19 pandemic has upended the business industry across the board. It is reasonable to say that no industry has been left untouched by the current pandemic. The majority of web design and marketing agencies immediately felt pressure as clients began to cancel, marketing budgets were reduced, and businesses scrambled to figure out how to improve their online presence with quickly decreasing financial resources.
Beginning in January of 2020, many began to realize that COVID-19 was here to stay, and it was going to make an impact on the economy, the health care systems, and businesses across the country. Today, scientists worldwide are still racing to finalize the development of a vaccine that may put an end to the pandemic. Although the health care crisis may be coming to a close, COVID-19 has created an economic crisis of unprecedented proportions.
Why Your Small Business Needs a Big Brand Image
Do you feel like there are so many blossoming entrepreneurs in the world today? As a professional in our field of design and social media management, we come across many profiles and content that display their business mission very well, and their fervor and excitement for what they do is very evident from some of their online content and via e-mails to me. It is clear — they are in it to win it!
What to post on your Small Business Social Media Account
Not sure what to share on your business social media pages? Here are 4 ideas to get your started. Read more
Why Some Organizations Struggle with Small Business Content Marketing
Content marketing is continuing to be a primary form of marketing for companies of all sizes. This trend is only expected to increase. Quality content marketing will help to build brand awareness and revenue.
8 Reasons Every Company Needs a Business Blog
Online marketing veterans will remember when blogging was the ultimate buzzword across the industry. Although, like most trends, its importance was sometimes oversold, there was no doubt that a popular, engaging blog was a huge asset to any website. If you’re doing any amount of marketing, your company needs business blog.
Good Logo Design WON’T Fix a Website
I’ve redesigned logos, a lot…..
Because that’s the go to thought when a business wants to liven up, invigorate, or make relevant, their brand. I don’t tell most that stopping at a logo redesign can’t help their business. I do stay in communication though and I never let a branding client go without making sure their WEBSITE is up to par.
6 Misconceptions of Small Business Ownership
So many misconceptions about being self-employed and owning your own business. Here are a few I’ve experienced in my business life that maybe you can connect to also.
