As social media becomes more and more popular for brands, video marketing continues to be a key growth area. Of course, companies have enjoyed a presence on YouTube for some time – but a more recent development is Facebook Live. The following article will look at some of the benefits of using live streaming video content on Facebook.
Not sure what to share on your business social media pages? Here are 4 ideas to get your started. Read more
The growth of Instagram has made it one of the most important social platforms for small businesses. Some businesses have been able to use the site as a central hub for their marketing, using attractive images to showcase products. Other businesses use it as a supplementary site, helping to reach an audience that can be difficult to engage with.
One consistent problem for businesses, though, is figuring out what to post. Most successful Instagram accounts have a recurring theme or posting style, but businesses often ignore this approach. Using the following examples of posts, it is possible to provide followers with interesting posts that keep them guessing and leads to consistent engagement.
Social media sites are one of the best ways to get new clients as well as keep current ones informed. It’s one thing to just provide information to your customers; it’s another to get their feedback as well. Engaging your customers is crucial and social media can help you do it!
Social media is an important part of any business’s marketing campaign.You likely maintain your own social media for your small business.Here are 5 tips to help make you successful with your small business social media!
Alaska Website and Social Media Content is a powerful tool when it comes to lead generation. Having the right content on your website can increase the number of leads you generate. The problem that many website owners run into is that they do not know what type of content they should have to generate leads. There are a number of ideas that you can consider when it comes to content for your website.
“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?
By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.
Small Businesses leverage social media differently than Enterprises, according to HubSpot, however that doesn’t mean that small business can’t utilize it to help level the playing field.
Small companies were likely to spend 2x as much of their overall marketing budget for online advertising on social sites. Whereas Enterprises were much more likely to spend marketing between social media and outbound marketing (mailing, phone marketing, direct mail, tradeshows, etc…).
Small Business need to focus on key components of their marketing efforts which include:
- Improve brand recognition and community visibility
- Creating opportunity for more website traffic and gathering leads
- Increase and improve customer loyalty by engaging consumers and using social media marketing to assist with customer service
As an entrepreneur you have a million and one messages being sent at you as to what is the best way to grow your company brand.
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