Effective Social media is a critical part of any business’s marketing campaign. A social media campaign will help take your business to the next level and reach many more customers.

The tips below will help you learn how to develop an effective social media marketing campaign.

Pick Your Social Media Platforms | Effective Social Media Campaign

Depending on the kind of business you run, you may choose to use any or all of the social media platforms available. Facebook and Twitter are good for text based marketing. Instagram and Flickr are picture based and allow you to show off your work.

All of these platforms link to each other, so you can post a picture on Instagram that shows up on Facebook. It’s good to use at least one social media app since some of your customers may only use one.

You’re more likely to reach a wider audience with multiple apps. Creating visual social media campaigns are also effective in gaining connections with your clients.

Share Social Media Posts Selectively | Effective Social Media Campaign

Not every article you like personally is good for you to share and associate with your business. Keep your shared articles and pictures related to your business. You can share links to events you have advertised on your website on your Facebook page or as a tweet as you get closer to the date.

Keep Track of Your Social Media Campaign | Effective Social Media Campaign

Which platform are you getting the most hits on? How many followers do you have on Facebook, Instagram, Flickr, and Twitter? You may blast customers you already have by email to try and get more followers are on your social media platforms. Keep track of how many followers you had before and after and see if this is effective. Other ways to get more followers include offers or discounts by way of a password or trigger word that can only be obtained if they follow you on one of your social media pages.

Social media is a very important part of your overall marketing campaign and it can help you reach your goals! Social Media is also a key element in growing you small business branding and keeping things consistent.

Contact us today to see how we can help.

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.