Are you considering some new web design for your Anchorage Alaska business, but you’re not sure where to start? Tons of questions come up when starting to look for professional web design for your Anchorage business; we answer 3 common questions below.

What’s The Most Effective Kind of Web Design?

Each market is specific in its own “most effective” kind of marketing and design. Depending on your target clientele, you may find it more effective to put more time into your website over an email blast campaign, or vice versa. Knowing your market and your business will help determine the most effective design for your Anchorage business.

How Do I Get Started?

Everything starts with an idea. What do you want to tell your clients about your Anchorage business? Jot down a few ideas and key phrases. Sketch something if you’re artistically inclined. Gather color ideas in fabrics or paint swatches, look at other web designs that you like and see if you can explain why you like them. Voicing your idea is one of the hardest things about design- figuring out how to express WHY you like something is incredibly useful in getting your design to look the way you want!

Do I Really Need a Web Designer?

Of course you know my answer is going to be a resounding “yes”, but let me tell you why! A designer will help get the idea you have in your head onto paper (and the web!) as a real, tangible vision with a plan. Designers speak the language of color, line, and feel and can help bring your vision to life. Someone with experience in web design can ensure your concepts become something alive and effective for your audience.

Steps to Growing a Business Website in the First Year

The decision to start a website generally comes after analyzing the business idea, then purchasing the domain name and securing the brand. This is a major step to take in entrepreneurship. With the website now live, it is important to think about how to attract the quality of traffic that can pay dividends to your business. Here are some secrets and tips to growing your business website within the first year.

Long and Short Form Content

Your website needs to have both long and short-form content. Long-form content refers to articles which are extensive and contain a high volume of valuable information. These can be how-to guides, steps, or anything of importance and value for your audience. Long-form content can consist of articles more than 800 words. An important thing to check on in your long-form content is that they should not drag on one point. To retain the interest of your readers, it is important to expand your article to cover many important points instead of just one.

With short-form content, you can stay connected to your audience. This type of content consists of blogs, news, short posts, and articles which provide a quick bite for users seeking convenient information. If you are not confident in your own writing abilities to develop this content daily, then you can train a current employee or hire a writer to help fill this role.

Video Series and Podcasts

Videos and podcasts are another engaging method of connecting with your audience. There are many different types of content you can share through video and podcasts, including educational guides related to your industry, DIY or do-it-yourself projects, interviews with industry leaders, and regular Q&As where you can engage with the audience. Regular and short podcasts can help in updating your audience in what is happening around your industry and how they will be affected.

Membership Offers and Subscriptions

In the initial phase of your online business, it is significant to find out means to build your audience and retain them. A simple button that allows visitors to subscribe to your content can make a significant difference. Subscribed users can get access to newsletters and tips that are not available publicly on your website. This gives visitors a reason to stay engaged and interested in the content you share online. In addition, you can connect to your subscribers in sharing valuable promotions or discounts that are available for your products.

Aesthetically Balanced Layout

An effective and engaging website has several characteristics. They are aesthetically pleasing, easy to navigate, work on mobile platforms, and load fast. The websites that have poor load times often fall behind their competitors. Having an organized structure and layout can further help guide website visitors toward the information they are looking for. If the user experience is strong on your website, then the chances of retaining visitors and attracting new ones can only increase.

Launching a new professional website for your business is a major step towards building your brand. There are many opportunities and avenues of growth you can explore, but avoiding common pitfalls is essential as well. By committing to providing high-quality content on your website, keeping your users engaged, and providing a means for them to stay connected, you can set a good foundation for website growth in the first year and years to follow.