Baxter Senior Living is an assisted living community located in Anchorage, Alaska. It offers the best of Anchorage Senior Living to it’s residents with memory care needs as well as assisted living needs. We met with the owner of Baxter Senior Living before the construction of their project began. It was intentions of the owner to leverage social media, Search Engine Optimization and Local Branding to grow Baxter’s local presence before the community was fully built. Therefore JR Wilcox was able to hire Bianca Frank Design to step in and create a social media and online presence to showcase Baxters vision, brand and mission for it’s arrival. Baxter Senior Living needed brand recognition that was intuitive, knowledgeable, and present to attract great Alaska residents.
Baxter Senior Living was taken on as a client before foundation was even broke for the Senior Living Facility. After our review and consult with the client, Bianca Frank Design was able to develop a social media presence that not only connected with Alaskans but helped to grow Baxter Senior Living brand recognition within the community. We have also consistently grew Baxters online organic Google ranking by utilizing local SEO, Content Copywriting as well as integration of these methodologies with Social Media Management. This brand presence allowed for growth of the Baxter brand on social media, SEO of primary keywords, as well as Google Analytics integration.
- Social Media Management instagram, facebook, google my business, pinterest twitter
- SEO & Analytics
- Content Copywriting
- Press Release
- Print Design
- Vehicle Wrap
Baxter now has a strong online presence and garners brand recognition in the highly competitive industry of assisted living. Their wordpress website is also locally managed and maintained by Bianca Frank Design. With a website, implementing on page SEO, creating brand recognition and a strong social media presence Baxter has confidently filled their availability and look forward to doors opening in October 2019. Our work towards ranking for top keywords such as “Anchorage assisted living, senior living in anchorage, and assisted living in Anchorage resulted in 1st page of Google listing. When Baxter Senior Living was able to trust the development of their online brand presence to Bianca Frank Design they were able to move forward with focusing on construction, operations, and opening business. Online exposure is critical for a local assisted living business ranking on Google.
Take a look at the clients finalized site! baxterseniorliving.com
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