social media influence in business

The Influence of Social Media in Business

The high level of social media influence in business remains constant. While social media has created a significant number of opportunities, some will say that it is not without its cons.

Social media has become more popular than ever before. There are more than 3.5 billion online social media users out of the 7.7 billion people in the world. It’s hard sometimes to believe that the whole social media rave started in the early 2000s. The world is depending more on technology and digital platforms. Technological advancements have made technology faster and more convenient. Social networks play a huge role in this.

What is The Influence of Social Media in Business?

An interesting fact about the influence of social media is that it doesn’t end online. The impact of social media is rapidly spreading across different businesses and industries. Several companies are finding ways to use social media to achieve their goals every day. From politics, business, education, mechanics and construction, to healthcare, social media has been used to create a revolution in different aspects of society.

As several social media platforms continue to emerge, and the existing ones continuously update, people become more vocal about their opinions. It sometimes becomes challenging to work with all these opinions, especially when there is no one popular opinion. But with strategic and effective marketing, global brands can do amazing things with social media.  Bianca Frank Design in Alaska emphasizes the importance of social media marketing to connect with and attract clients.

Examples of Social Media Influence

Some social media outlets have used their platforms to drive positive changes. For instance, Twitter aims to raise $100,000 for charity, about $11,000 was raised last year to build a school classroom in Tanzania with its ‘Tweetsgiving.’ Several other organizations and individuals have also been able to carry out similar projects all around the world using social media platforms.

MySpace was the first social media site to reach a million users per month. The social network achieved this as far back as in 2004.

Over the years, other social networks have emerged- Facebook, Twitter, Instagram, YouTube, Reddit, and specialized networks like LinkedIn.  TikTok is a social network that recently launched in 2016, and the projections already show that the platform would have reached over half a billion users in the next few months.

These examples show the numerous advantages of social media platforms in spurring revolutions. As millions of people are on social media daily across the world, it becomes relatively easy to reach out to garner global attraction to products and services.

Experts at Bianca Frank Design present some crucial points to pay attention to as some of the once-popular social networks are no longer as popular as they used to be. For instance, while MySpace and Friendster were the major rivals of Facebook in 2012, these social media platforms are almost totally absent from the social media space now.

Our search shows that social media platforms that have survived the past decade are those that have been able to continuously include the latest in-demand features to attend to the demands of users. These platforms also optimize on the fear of missing out. For example, Twitter provides video and image sharing features. Today, over 50% of the content viewed and shared on Twitter include mobile-based video and pictures. As a result, your social media content and web design content must be mobile-friendly.

Most users of social media are young people. Estimations show that over 30% of the world uses social media, with some regions having more users than others. In countries and areas where access to the internet is readily available, younger adults access social networks more as compared to areas with limited access to the internet.

Predictions also show that if the current trend continues and young adults continue to use social media throughout their lives, there is a likelihood that social media would continue to rapidly grow, particularly considering that the continued expansion of internet services in areas with limited access to the internet.

Have you also considered the relatively higher amount of time that social media users spend online? In the United States, an adult spends an average of over 6 hours daily on digital media (websites and apps accessed from smartphones, tablets, computers, and other digital devices). As a result, the growth of social media influences the ways of modern society.

Friends can create digital hangout sessions and play games online on social media networks. A significant number of people also receive their information and news primarily from social media networks.

Between 2005-2019, the percentage of US adults using social media increased from a meager 5% to 79%. Of course, this rapid growth also occurred on a global level.

Over the past decade, social media platforms have been used to drive revolutions and conveniently reach out to a large pool of people. From winning elections to staging protests, several social media networks have found use even in government affairs. The incredible growth of social media over the past few years can help us understand some peculiarities of social behavior.

When social media is wrongly handled, using it can also lead to some undesirable outcomes, including spreading panic and causing fears. Cyberbullying and catfishing are also some other downsides of social media abuse. However, social media platforms are striving to incorporate different ways to prevent these adverse effects and unwanted consequences.

Maximizing the Influence of Social Media

On a global scale, a lot of individuals, organizations, and even governments are now trying to make the most of social media. The fact that more people own mobile phones than toothbrushes, and as these numbers are still on the rise, shows how much influence social media holds.

It is essential for companies to strategically position themselves to optimize the influence of social media so they may achieve the vision of their brands. Government leaders who effectively use social media are more connected to their followers, and companies can connect better with their customers or clients. Non-profit organizations can also optimize social media to drive their advocacy efforts and impact further.

However, achieving such stellar social media influence and success requires a good understanding of social psychology and how these social media platforms work. This way you can position your brand to have a unique competitive advantage.

Social media marketing companies can help in this aspect. Understanding how these networks work, social media marketing companies help you strategically position your brand on social media.

Have you considered collaborating with a social media company to help you achieve your short-term and long-term social media content marketing goals? Have you considered partnering with a social media expert to create the content and connect with your audience, so you may free up your time to focus on your business priorities? Contact Bianca Frank Design for your free social media management services quote.