You want to get your message out to as many potential customers as possible. Your business marketing does this across multiple platforms, but could you be doing more? There are many potential business partnerships you may be ignoring that could be mutually beneficial.
Tourism Marketing
Depending on the type of service you provide or products you sell, your local tourism bureau may be a great partnership for your business. New customers are often a key demographic for businesses but they can’t buy your products if they don’t know you exist! Offering a spot on your counter or near your shop’s door for other brochures will give the tourism bureau an outlet for other businesses and your brochure will be located in all their other partnered shops as well.
Unusual Business Partnerships Marketing
Some of the best business partnerships are the ones that are unexpected or unusual.
Everyone expects a dentist to be partnered with a toothpaste company but what if that dentist partnered with a local orchard that offers pick-your-own services? It would encourage healthy, local produce consumption that is good for teeth and it would promote both businesses. Seeing your company name pop up in unusual locations means customers may take more notice of your advertisement and remember seeing it later when they are in need of your services.
Local Business Marketing
Partnering with other local, small businesses could mean not only a beneficial business relationship but will connect you with other people in a similar situation as you. Support from other local businesses may help with the success of your business if not through advertising but also with advice and guidance. Business partnerships are important to any business’s success and looking for opportunities in every capacity will help your business.
Be smart about who you partner with; when you form a partnership, their reputation becomes part of your own.
Contact Bianca Frank Design today to see how we can help your business grow!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.