Social Media Management & Summer
As summer is fast approaching, many business owner/operators are not feeling all that “excited” about the prospects of it. Why? Well because most entrepreneurs understand that although the seasons change, the daily tasks of operating their businesses don’t. As nice as it would be to let mothballs grow on the marketing plans, it’s not feasible for anyone needing to generate income.
So what does social media have to do with summer? Not much, except for the torturous updates that you may watch of everyone else fishing on the Kenai, hiking flatop, or a quick camping trip in Seward. Ahhh how nice it is for them to enjoy Alaska and all the things that us entrepreneurs see flying by during summer.
If you’ve lived in Alaska for any length of time, you will see that some businesses even close early, just to let their employees enjoy the day. That’s right. Just for a nice day! Business owner/operators don’t exactly have that freedom. Reading up on 6 Misconceptions of Small Business Ownership could help to dawn some light on the subject.
So this post is for all of us that are business owner/operators and are looking to salvage the fast approaching summer in Alaska.
How Can Social Media Management Save Your Summer?
Simply, it shifts the task to someone. Someone who can plan, design, build and facilitate your social media campaigns. The greatest aspect of Social Media is that you can plan ahead. For months in advance if need be. Utilizing this simple social media calendar is a great start for any small business to get an idea of where to start.
Post the Occasional Personal Touch
No matter who you team with nobody will handle YOUR business the way YOU do. People know authenticity. You can’t retain the authenticity of your business by passing on every single opportunity you have to interact with your target audience. People want to do business with brands that are authentic. This is the fun side of being in business! Enjoy your customers, show them who you are, and show them exactly why working with you is awesome.
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”-Howard Schultz
Although you are no longer “managing” the day to day of your social media platforms, now you can return to keeping things more casual. Even a professionals managing your social media presence, can’t sound like you. So let the professional handle the heavy lifting. Go back to enjoying commenting, responding, posting fun pics of your day, and continue to be the brand leader that your business needs. The best part about this, is you can do it whenever you want.
Choosing a Professional Social Media Management for Your Business
Working with a professional for Social Media Management could be a crap shoot. There are some companies offering what should be considered “posting management.” The biggest issue with social media is the lack of quality content. You do not want to work with a professional that offers you fluff. You want a professional that can develop your content around your business brand and your goals. The three most important considerations to make when choosing a social media management professional are:
- Do They Know Branding? – The entire purpose of utilizing social media is to grow your business brand. If you are working with a professional that doesn’t actually discuss your brand presence or brand equity that’s not a good sign. It should serve as a red flag to you that the plans they have for you is just regurgitated fluff. Avoid this type of social media management service. Ensure that you are getting your money’s worth. The only way to do this is to make sure you are working with someone that understands your brand positioning.
- Do They Utilize Impactful Design? – Do they have a portfolio of Social Media Design work they’ve completed? Social media is content AND visuals. You can’t have one without the other.
- Do They Provide Branded ORIGINAL Content? – Again, social media is your ability to interact with your target demographic, in a quick and easy way. Make sure that the professional you are hiring has a grasp and ability to implement thoughtful and original content. Your brand consists of your visuals AND your content. Ensure that the professional you work with understands this and can create a seamless plan.
By shifting the heavy lifting of social media management to a professional this summer, you will find yourself with more time. Enjoy the things you’d like to enjoy without the guilt! Ensure that you work with a social media management provider such as Bianca Frank Design.