Did you know that 36% of small businesses still don’t have a website?
While having a basic, no-frills website is better than nothing at all, an even larger proportion of small businesses have websites that are lacking in a number of different ways. Small business marketing has come a long way in the last several years, and it makes sense to take advantage of all of the benefits that digital marketing can offer your brand.
Are you wondering if it’s time for your small business website to undergo a new website design?
Let’s take a look at ten signs it’s time for a new web design for your small business.
1. Your Website Is Clunky on Mobile Devices
we’ve all had the experience where you try to check out a restaurant menu or a business’s services on our smartphones, only to find that the text is small, the navigation is clunky, and the site is basically unusable.
96% of Americans now own a smartphone, and a growing demographic of people in the US use their smartphones as their primary means of Internet access at home. With it becoming increasingly common for individuals to surf the web on their smartphones rather than on laptops or desktops, it is vital that your small business website is optimized for mobile devices.
2. You’ve Got a High Bounce Rate and Low Conversion Rates
If your analytics are pointing to the fact that people are coming to your site but leaving quickly and not fulfilling the desired action, it’s probably time for a new website design. It doesn’t matter whether you have an informational site or an e-commerce site. Either way, your goal is for users to convert.
There are a number of reasons why you might be having low conversions and a high bounce rate. It might be because your site is outdated, hard to use, slow to load, or a number of other reasons. No matter what the cause, it’s definitely time to consider a website redesign.
In our information and media dense world, you don’t have very long to capture the attention of your audience. If you have a high bounce rate, you are not compelling viewers to stick around your site and explore. Creating a new website design for your small business could radically reduce your bounce rate and improve your conversions.
3. You Feel Embarrassed to Give Out Your URL
Your website should be something that you are proud of. It is the hub of your small business, the place where you are hoping your customers will frequently spend time, make purchases, or otherwise engage.
Have you resisted getting a real website and have just been using a social media page as your internet hub? While social media marketing is an effective digital marketing technique, your Facebook page should never replace your actual website.
If this is the case, some new branding, graphic design, and web design could revolutionize your own relationship with your website. If you feel embarrassed to share your website with others, it is likely because it is lacking. Don’t let your small business website old your business back.
4. Your Site Is More Than 5 Years Old
We live in a quickly changing world. While there is no hard and fast rule about how often you should do a website redesign, you might want to consider if your site is more than five years old. It’s likely that your logo design, graphic design, or any other aspect of your website will need an overhaul.
If you haven’t updated your website in this long, it is likely that your site is lacking in a number of ways that could boost your traffic, get you better search rankings, and overall improve your business.
5. Your Site and Your Branding Look Outdated
Even if your website isn’t that old, sometimes things just look outdated. The Internet has been through many different phases of aesthetics and capabilities you don’t want to look like you are stuck in the past. While it’s important that users are able to navigate your site seamlessly, it’s also essential that the site have a fresh and modern look.
6. Your Site Loads Slowly
If your site or pages on your site load too slowly, you are most likely losing visitors who simply don’t have time to wait. You’ve probably experienced this yourself, where an impossibly slow site drives you to close the tab and try again on a different website. Making sure that your site loads as quickly as possible is essential to having as much high-quality traffic as possible.
7. It’s Difficult to Use and Navigate
You want to make your small business website as intuitive as possible. People should always be able to find what they are looking for right away. Things like your Contact Us page, About Us page, and Products or Services pages should be easily available to your viewers.
Your customers come to your site for reason. If it is too difficult to find the information that they are looking for, there is a high likelihood that they will check out one of your competitors instead.
8. Updating Your Content Is a Real Hassle
Maybe you already have a website for your small business, but every time you go to update its content it’s a terrible hassle. If this is the case, you won’t be able to keep up with the needs of your audience and the pace of your industry. Having the ability to make quick changes to your website for small business is essential to running the most efficient business you can.
9. Your Search Engine Rankings are Lacking
When you are looking for a product or service, what you do? Chances are, you had over to Google and do a cursory search.
This is what most other people do, too. In fact, roughly 95% of people don’t even click past the first page of Google search results. What this means is that if your site has low search engine rankings, you are not getting nearly as much traffic as you could.
10. Your Competition All Have Better Websites Than You
When you are checking out the websites of your competition, have you noticed that they’ve all recently launched new, modern sites? If all of your competitors have better websites than you do then you are losing leads and traffic to your own site.
Is It Time For You to Revamp Your Small Business Web Design?
At Bianca Frank Design, we provide a holistic approach to marketing and design. For each client, we customize our services to help build a consistent brand in the way that’s most beneficial to your small business.
Is it time for you to revisit and revise the web design of your small business? Is it time to consider making changes to your small business branding? Contact us today to discuss your site or your next project!