When is it time for a new website design for your small business? Are you reading this and already dreading the work and cost involved? Lucky for you, the internet is ever-evolving, and your website should be too! So before you get overwhelmed, look at these ten signs that tell you when it’s time that your business needs a new website. An updated website can give your business the edge to stand out in a crowd and get noticed by potential customers. Just imagine the possibilities!
A website redesign is a great time to update your business’s image and content. Before you start, consider your overall strategy and what your ideal clients look for when visiting a website. For example, are you looking to increase SEO? Increase traffic? Or do you want to increase conversion rates? Once you have this information, it’s easy to figure out what kind of content should be on your new site, how much imagery you need, and what design will help make all these goals a reality. Some great examples to start with are:
- Adding more images
- Update outdated blog posts or articles with new ones
- Add testimonials from happy customers
- Videos showcase your products or services
1. Your website looks like it’s from the early 2000s
If it seems stuck in the early 2000s, it’s time to refresh. Websites nowadays are sleeker and more modern, so if yours seems outdated, it could turn potential customers away. Please look at your competitor’s websites and see how they compare. If theirs look more polished and professional, then it might be time for you to update yours. Most of the time, a website refresh will be enough to update an older site. Changing the design or layout keeps a website fresh and modern. You can change the name of your website if the business has evolved or if you are trying to appeal to a new audience. For example, you could change your brand image to attract a younger audience. You can also update specific elements on your website, such as photos and videos. For example, if you have an outdated image of yourself on your homepage that doesn’t reflect your current look, it’s time to refresh! To refresh your website, start with a clear idea of what you want from the new design and layout. Take notes about any changes that need to be made so you remember everything necessary. Then work with an expert web designer who can help put together mockups for your site’s new look. Focus on what colors represent your brand best, and think about what message this will send potential customers when they visit your site. Make sure everything works well together before going live with the new design and layout—it’s better to spend some extra time tweaking than to release something subpar! Remember that the goal is always to give people what they need quickly and efficiently when they visit your site.
2. You’re not getting any traffic.
If you’re not getting any traffic to your website, then it’s’sot doing its job. A website should be a crucial part of your marketing strategy, driving traffic to your business. If you’re not seeing any improvement in your website traffic, then it might be time for a new design. If your website is not meeting your expectations, redesigning it is time for you to choose from several different themes to give your site a new look and feel. In addition, there are a few tips to get people to visit your website.
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- First, make sure you are represented by an image in search results.
While having a picture with your search listing won’t increase the traffic that comes directly to your website, it will make people more likely to click through because there is something visual on the page instead of just words. - Second, it would help if you also created engaging content on your website, such as blogs or videos.
- Third, suppose people need help finding value in their reading when they get to your site; they will leave immediately.
- Finally, you already have some traffic coming to the website, but it needs improvements. In that case, it might be time for a redesign or re-organization of the information on your site.
- First, make sure you are represented by an image in search results.
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3. Your website could be easier to navigate.
A website that’s hard to navigate is a surefire way to lose potential customers. If people need help finding what they’re looking for on your website, they’ll get frustrated and go to a competitor’s site instead. MaEnsureour website is easy to use and navigate, with clear links to all your important pages. Your navigation bar is one of the most critical components of your website. Visitors will get frustrated and leave your site if it’s hard to find or confusing. Their experience with your brand will be a negative one. Here are some tips for creating ana practical navigation bar: The Content doesn’t have to be long, but it has to be informative and unexciting, like the examples above. The goal is to keep visitors on the page and get them interested in the company’s product or service. The quality of expanded content depends on the quality of the introduction text that you use in the first place. MaEnsurehat you provide enough information about your company and its product or service in the introduction, so expand that into multiple paragraphs in different sections. Yes, this takes time, but it is worth it because you’ll create more traffic to your site and convert more visitors into leads that turn customers.
4. You’re not getting any leads or conversions.
If your website isn’t generating any leads or conversions, then it’s’sot doing its job. A good website design should focus on generating leads and conversions for your business. If you do not see any results, it might be time to update your website. If you do not see any results from your website, it might be time to correct it. If your site is still using Flash, there are many reasons why it might be holding back its potential. We have seen many clients with sites built in Flash that need help loading on mobile devices and taking too long to load for visitors on desktop devices. For many reasons, a place would need to update with better technology like WordPress, HTML5, and CSS3. The result is greater reach and impact.
5. Your website isn’t mobile-friendly.
With more and more people using their smartphones and tablets to surf the web, it must be mobile-friendly. If not, you’re missing out on a massive chunk of potential traffic. So to ensure your website is responsive and easily viewed on a mobile device.
6. You want to be happier with your website.
If you’re unhappy with your website, chances are your potential customers aren’t either. If you don’t like how your website looks or feels, it’s time to make a change. After all, your website reflects your business, so you want it to be the best it can be. Your website should be something that you are proud of. It is the hub of your small business, where customers will frequently spend time, make purchases, or otherwise engage. Is there a part of you knowing that your small business website is good enough? When a potential client or customer asks for your website, is a small part of you cringe inside? Have you resisted getting an actual website and just used a social media page as your internet hub? While social media marketing is an effective digital marketing technique, your Facebook page should always be like your website. If this is the case, some new branding, graphic design, and web design could revolutionize your relationship with your website. If you feel embarrassed to share your website with others, it is likely because it needs to be improved. Keep your small business website from holding your business back.
7. Updating your website content is a hassle.
You already have a website for your small business, but every time you go to update its content, it’s a terrible hassle. If this is the case, you won’t be able to keep up with the needs of your audience and the pace of your industry. Having the ability to make quick changes to your website for small businesses is essential to running the most efficient company you can. The key to keeping your small business website fresh is to keep all of its content fresh. You can do this in a few different ways.
- First, look at the content on your site and see where it needs where to add it. Or it needs to offer your audience what they need? If so, add more information or expand the content you already have. This way, you can cover any gaps previously limiting your ability to provide for them.
- Second, use social media marketing techniques like hashtag campaigns and contests to increase engagement with your audience, allowing them to authentically share their experiences with others.
- Third, monitor how people interact with you online and adjust based on what you find. For example, if visitors comment more on specific articles than others, ensure those articles get enough attention in the future (and vice versa). In addition to these methods, ensure you use the best practices for small business website design.
8. Your competition has better websites than you.
When you are checking out the websites of your competition, have you noticed that they’ve all recently launched new, modern sites? If all of your competitors have better websites than you, you are losing leads and traffic to your site. If you are losing traffic to your competitors, it’s time for a website redesign. Create a beautiful new site representing where you are in your business and where you are going. Your website is often tithing first look customers have at your company. A competitor’s website with thoughtful branding and an excellent user experience may win those website visitors.
9. Your website loads slowly.
If your site or pages load too slowly, you will most likely lose visitors who don’t have time to wait. You’ve probably experienced this, where an impossibly slow site drives you to close the tab and try again on a different website. Ensuring your site loads as quickly as possible is essential to have as much high-quality traffic as possible. If you want to make sure your site loads fast, there are some things you can do. One of the first steps is to reduce the number of pages on your site. If you have too many pages, you must simplify and consolidate them into one page with clear calls to action. Alternatively, if the bulk of the content is relevant and valuable, but there’s something people don’t like, get rid of it and use a call-to-action to send users back to your home page or ana vital product page. You should also optimize images so they’re smaller and reduce load time by removing unnecessary metadata. Finally, test out different caching options on your web server,s this will significantly speed up load times for all users.
10. You have a high bounce rate and low conversion rates.
If your analytics point to people coming to your site but leaving quickly and not fulfilling the desired action, it’s probably time for a new website design. Whether you have an informational site or an e-commerce site doesn’t matter. Either way, your goal is for users to convert. You might have conversions and a high bounce rate. Several reasons might be because your site is outdated, hard to use, slow to load, or several other reasons. No matter the cause, it’s time to consider a website redesign. In our information and media-censored, you can capture your audience’s attention for a short time. If you have a high bounce rate, you need to be compelling viewers to explore your site. Creating a new website design for your small business could reduce your bounce rate and improve your conversions. You can add relevant, targeted content to your website pages to improve your conversion rate. This content should engage the user and encourage them to take action. Additionally, you can use CTA buttons and design elements to guide users to the conversion path. And finally, make sure your website is mobile-friendly as more and more users are accessing the internet from their mobile devices.
It’s Time to Update Your Small Business Web Design.
At Bianca Frank Design, we provide a holistic approach to marketing and design. For each client, we customize our services to help build a consistent brand in the way that’s most beneficial to your small business. Is it time for you to revisit and revise the web design of your small business? Is it time to consider making changes to your small business branding? Contact us today to discuss your site or your next project!
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Contact us today to see how we can help your Alaska small business! Also, please read our Alaska Web Design blog to learn more about branding, website design, and digital marketing in Alaska!