Our Approach to Content Strategy & Copywriting
Let us help you formulate your ongoing brand messaging through content strategy and copywriting. We produce original copy to utilize in all of your messaging platforms (website, blog, print, or social). We can create trustworthy content, on you behalf, that provides your audience with information they need to know. This provides a personal experience between your brand and your audience.
Our job is to help organize your brand messaging. Sometimes, as the owner, you’re not sure what your next step should be. That’s EXACTLY where we can help with your business! Let’s talk.
Content Development and Copywriting Why is Content Development and Copywriting Important
The purpose of writing is to help many people know as much as possible about a your brand as possible. Hiring a professional for content creates a unified brand voice in all of your marketing materials.
Blog Writing and SEO
Our Focus is on SEO-friendly, Google-friendly, and User-friendly Blog posts.
Many believe that if a blog is search engine optimized that it isn’t user-friendly. This doesn’t have to be the case.The best case scenario is to create blog posts that not only your readers enjoy, but ALSO that make search engines happy and can find your content.
You achieve the highest ranking for your readers when you target BOTH best practices for good content development and copywriting as well as SEO tactics.
If you manage to meet both criteria your blog posts will rank higher in the SERPS, more users will read and read and engage (share, comment etc….) with your content which is the ultimate goal.
Quality of the content is one of the most important factors when evaluating your blog posts.
“A well optimized blog post with great quality content has more chances of ranking higher in search while a well optimized blog post with not so good content, has limited chances of achieving high Google rankings.”
It’s the combination of good content and good SEO, that will push a blog post in the first pages of Google.”
The written content of your newsletters is one of the most important factors in the success of your mailings. Given that newsletters can help you start engaging with potential customers and stay engaged with current ones, it’s obvious that your content matters; from start to finish.
Keys to creating an engaging newsletter is:
- • Get to know your audience
• Stop selling, start helping
• Build upon your customer relationships
• Less “we”, more “you”
• Publish only useful content
• Consistency is key
• Be strong and specific in your CTAs (Calls-to-Action)
Social Media Content
We come up with the language that supports your brand messaging. Along with outstanding visuals, we will connect with your likes/friends and followers with the voice of your business.
We are ready when you are! Your new content strategy is right around the corner.