The company they took into this pandemic is much different from the company that will emerge on the other side for many business owners. From both an operational and marketing perspective, companies have had to make many significant shifts in how they function over the last several months. Below are a few tips that may provide insight into ways a business can redefine their marketing strategies in the wake of COVID-19.
Below are a few steps that can be taken to help to build brand strength throughout the COVID-19 pandemic and beyond.
The COVID-19 pandemic has upended the business industry across the board. It is reasonable to say that no industry has been left untouched by the current pandemic. The majority of web design and marketing agencies immediately felt pressure as clients began to cancel, marketing budgets were reduced, and businesses scrambled to figure out how to improve their online presence with quickly decreasing financial resources.
Beginning in January of 2020, many began to realize that COVID-19 was here to stay, and it was going to make an impact on the economy, the health care systems, and businesses across the country. Today, scientists worldwide are still racing to finalize the development of a vaccine that may put an end to the pandemic. Although the health care crisis may be coming to a close, COVID-19 has created an economic crisis of unprecedented proportions.
A recognizable, well-known brand is one of the most valuable assets any company, whether small or large, owns. A brand can lend credibility to a product and also provide assurance of quality, letting customers know what to expect when they purchase an item or service. According to a 2015 Nielsen survey, 59% of consumers prefer to buy new products from familiar brands.
We have developed a short Guide to Small Business Branding below.
Many small business owners hear the word branding and think it is something best left to industry giants like Apple, Google, and Starbucks. But the truth is, it doesn’t matter how big or small a business is, branding matters! While larger companies have significantly higher budgets to spend on branding, a business doesn’t need deep pockets to build an effective strategy from the ground up. There are many things that can be done to help a company stand out and make their business memorable to consumers without having to spend their entire budget.
The COVID-19 pandemic has thrown the country into a state of crisis. In times of adversity such as these, it can be hard for businesses and marketers to know how or where to begin when it comes to keeping their current operations afloat. With social distancing keeping many at home, the economy is seeing significant shifts in consumer behaviors. Despite remote working and learning, there remains a need for physical goods that is placing pressure on new product and service delivery channels, namely, e-commerce. Those who choose to venture out to stores for essentials are often met with frustration due to inconsistent or even non-existent supplies. Also, health and safety concerns are driving more customers and businesses towards contactless payment (and shopping) models allowing for the use of mobile phones to do just about everything.
A recognizable, successful small business brand is one of the most valuable assets any company, whether small or large, owns. A brand can lend credibility to a product and also provide assurance of quality, letting customers know what to expect when they purchase an item or service. According to a 2015 Nielsen survey, 59% of consumers prefer to buy new products from familiar brands.
Running a business can be challenging. Business owners are responsible for the product, employees, payroll, marketing, branding, advertising, and the list goes on. Sometimes it can become challenging to manage all of the tasks.
What are the first thoughts that come to mind when you think of business branding? Many business owners and business customers think of companies that have done a great job branding their products like Coca Cola, Nike, or Starbucks. The trademark logos related to these companies are known the world over, and their branding has continued to stimulate business growth for decades. But as a small business, merely considering the financial output required to establish such a level of branding can be overwhelming at the very least. Believe it or not, it is easier to develop a solid brand image than may be imagined. Taking care to adhere to a few simple guidelines can mean the difference between a successful brand launch (or revamp) and a lot of time and effort spent for lackluster results. Below are some common pitfalls and branding mistakes small businesses need to avoid, so they do not waste money on failed branding. Read more
Many businesses have been thrown into the realization of the importance of their online presence during COVID-19. The circumstances surrounding COVID-19 continue to contribute to stress and uncertainty for businesses of all kinds. Despite the confusion and consistently changing rules and guidelines, one thing remains certain-the growing importance of a website. Also, of critical importance is how the businesses website performs on search engines. Today, more than ever before, customers new and old are turning to the internet to connect with businesses, and a business needs to stand out among the competition.
Tim Mossholder
