How Digital Marketing Can Expand Your Small Business

Are you planning to start your business, or are you already an entrepreneur? You must know that businesses have to promote their products and services to stay in the game. Research has indicated that most businesses cannot be successful without the help of marketing, and particularly, digital marketing.

Marketing nowadays is not what it used to be. In previous decades, there were limited methods and modes of promoting business. However, with the emerging trends of the internet, website marketing has more avenues to connect with your target audience.

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Alaska Web Design company

Three Ways to Drive Traffic to Your Website and Blog

Stand out from the crowd with unique strategies.

In the modern era of digital and website marketing, business owners and marketers are using different strategies to drive traffic to their websites. Some opt for paid promotions while others believe in organic traffic tactics. Some may even create website mistakes that may actually drive visitors away. The need to engage more customers results in repetition of similar online strategies. Whether you are a successful entrepreneur or a startup marketer, you may be familiar with the common SEO strategies, social media packages, paid promotions, SEO content techniques, and keyword additions. Have you noticed a decline in your site’s traffic as your competitors also use similar techniques?

There must be a few unique ways to drive more traffic to your website. Bianca Frank Design is proud to provide distinctive and innovative ideas to help you make your website prolific.

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Anchorage Alaska Business Web Design

Anchorage Alaska Business Web Design Strategy

Fundamentals of growing a business is having a good Anchorage Alaska Web Design Strategy and design.
Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to keep in mind when utilizing design in your business advertising strategy.

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Brand Identity Design

Brand Identity Design

When we talk about identity, we think about the characteristics that make us the unique individuals we are. Our identity can include our personality, our sense of humor, how we think and behave, how we present ourselves, and any other badges we choose to display. Identity of a brand is no different, however, a brand identity presents a company, product line, or a business. Brand identity is its expression to the world. So, how can a brand accomplish this?

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seo and anchorage web design

SEO and Anchorage Web Design: Everything You Must Know

SEO and Anchorage Web Design aim to inspire users to find and stay longer on your website, boost their experience, and make sure they visit again. Your web designs will enable fewer bounce rates and increased leads, and therefore result in increased sales.

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SEO Content Marketing

Link Building: The Backbone of SEO Content Marketing

Centuries ago, gladiators announced messages through writing on walls and papyrus. Then the printing press was invented and messages were shared through newspapers. Then with the launch of radio and television advertisement, the audience that received the message grew as news shared much faster among the local community. Nowadays, online marketing is trendy. Within seconds, your message can spread like rapid fire as it is quickly delivered around the world.

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Web Design in Anchorage | Bianca Frank Design

Local Web Design in Anchorage for Your Business, Some Things to Consider

Alaska is a unique business landscape and hiring a local designer that understands that landscape can put you ahead of your local competition. You will have some things to consider when finding Web Design in Anchorage for Your Business. Whether you’re the DIY kind of business person that wants to tackle things yourself or you are hiring a professional here are 3 top things to consider.

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5 Website Mistakes That Drive Visitors Away | Web Design Anchorage

You’ve probably invested quite a bit of thought, effort, and possibly money into your website to make it look as appealing and professional as possible. Are you wondering why you’re not getting more positive feedback from visitors and customers? It’s not always easy to be objective about your own website. We recently published a post called “How Great Accounts and Profiles Get Customers Invested.” It’s also instructive to look at the other side of the coin: what drives customers away. (We even have an awesome infographic)

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Web Design in Anchorage

Web Design in Anchorage and Tips to Prepare Small Business for an Economic Recession

Open any financial newspaper or website, these days, and you find articles that foretell an economic downturn before long. Economic forecasts talk about rising corporate debt, a slowdown in corporate earnings, and a rise in the debt-to-earnings ratios at corporations across the board. Current debt-to-earnings ratios are higher than the levels that the country experienced shortly before the financial crisis of 2007. In other parts of the economy, housing prices are higher than ever before, and consumer debt is at levels seen during the financial crisis.

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web design in Anchorage

Where Are You at in Your Web Design Project?

We have a lot of people calling not sure of what stage they are in with their website needs. Luckily most good web site designers will help you navigate through the noise to figure out what your priorities are.

Here are a few questions to ask yourself before calling.

Which best describes your website needs:

  • creating a brand new website (nothing in place)
  • overhaul of your current website (major re-design or upgrade for functionality issues ie….mobile doesn’t work, contact forms etc…)
  • minor changes to your website

Objectives of website:

  • Help customers find your business
  • Sell products or services online and take payments online
  • Sell products or services online and take payments offline
  • Provide info to the public

Here’s a great resource for developing some more indepth goals and objectives of a small business website as well.

When would you like design to start?

  • ASAP
  • In the next few weeks
  • In the next month
  • In 2-3 months

By having these few questions answered before you contact someone about web design in Anchorage you will be ahead of the game. You will also be more geared towards being confident in what you are needing or wanting.

Need to get your site started today? Bianca Frank Design provides web design in Anchorage Alaska since 2005. Allow her team to develop your online website presence today!

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