As a small business owner, you may ask yourself “Why branding matters for small business marketing success.” Whether you’re starting a new business or creating new products for your existing business, you need a strong brand. Establishing your brand...
Many see becoming an entrepreneur as a step towards financial independence and freedom. However, some people figure that out a little late in life. Maybe it’s because their job doesn’t give them the benefits they need or the freedom they want. Whatever the...
Your law firm’s message needs to resonate with your target audience. So how do you accomplish that? With some help from branding. After all, a law firm is a business, and all businesses need to consider their branding and image, especially when building a client...
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the...
Are you still unsure as to whether you need a website and if so how long it will take to build? The world is shifting, and the online world is moving at an even faster pace. You don’t exist if you don’t have a web presence today. Gone are the days when...
Did you know that even though the United States acquired Alaska in 1867, it only became its 49th state in 1959? When America first acquired the territory from Russia, many thought that the decision was a mistake because Alaska had nothing to offer. However, these...
Color is an essential part of your brand design. How to choose brand colors is a crucial skill that a brand designer should have. Your brand’s color is the picture people think of when they imagine your business. If your brand has colors that fit your business,...
As a small business owner, you know that having a website is critical to your success. Not only does it give customers another way to find out about your business, but it also provides an online home for your brand. But how can you make sure that your website is good?...
Building a successful company is no easy task, and there are many different elements that must work seamlessly together. A company logo, a business website, and ongoing SEO marketing. One of those first elements is the design of the company logo, and if you do not get...
Asking yourself what is social media marketing? As a business owner, social media marketing when used as a business tool is a way to drive business to your digital footprint. That digital footprint is often your business website. This also puts your business in front...
