A Branding Journey with Alaska Health Fair

by | Apr 26, 2024 | Case Study

Alaska Health Fair

Since 1980, Alaska Health Fair has been a steadfast advocate for the health and wellness of Alaskans, providing essential services that promote well-being and disease prevention. In response to evolving needs and challenges, Alaska Health Fair embarked on a transformative journey of branding, rebranding, and design, enlisting the expertise of Bianca Frank Design to revitalize their identity and enhance their impact. From print and graphic design to web design, our collaboration with Alaska Health Fair embodies a shared commitment to promoting health and safety in the community.

Branding and Rebranding

Bianca Frank Design worked closely with Alaska Health Fair to develop a refreshed brand identity that reflects their commitment to excellence and innovation in healthcare. Through strategic branding and rebranding initiatives, we enhanced Alaska Health Fair’s visual identity, messaging, and positioning in the community. Our goal was to create a brand that resonates with audiences and inspires trust and confidence in their services.

Print and Graphic Design

Print materials serve as valuable tools for communicating the Alaska Health Fair’s mission, services, and events to the community. Bianca Frank Design created eye-catching print designs that capture the essence of Alaska Health Fair’s commitment to promoting health and wellness. From brochures and flyers to posters and banners, our print materials engage and inform audiences, driving participation and awareness of Alaska Health Fair’s programs and initiatives.

Web Design

A user-friendly and visually appealing website is essential for reaching and engaging with Alaska Health Fair’s diverse audience. Bianca Frank Design developed a custom-designed website for the Alaska Health Fair, featuring intuitive navigation, informative content, and interactive features. Our web design solutions ensure that Alaska Health Fair’s website is accessible, responsive, and optimized for search engines, enhancing their online presence and visibility in the community.

Challenges

Alaska Health Fair faced several challenges in revitalizing their brand and enhancing their digital presence. These challenges included:

  1. Legacy Brand Perception: Overcoming outdated perceptions of the organization’s brand identity and communicating the evolution of their services and offerings.
  2. COVID-19 Pandemic: Navigating the complexities of the COVID-19 pandemic and implementing new safety protocols while maintaining service continuity and community trust.
  3. Digital Engagement: Enhancing digital engagement and outreach to effectively reach and connect with diverse audiences across Alaska’s vast geographic landscape.
  4. Brand Consistency: Ensuring consistency in branding elements and messaging across print, digital, and in-person touchpoints to reinforce Alaska Health Fair’s mission and values.

Results

Through strategic collaboration and creative solutions, Bianca Frank Design helped Alaska Health Fair overcome these challenges and achieve the following results:

  1. Refreshed Brand Identity: Alaska Health Fair’s brand identity was revitalized with a modern and cohesive visual identity that resonates with audiences and reflects their commitment to wellness.
  2. COVID-19 Mitigation Plan: A state-reviewed and approved COVID-19 mitigation plan was implemented, ensuring the safety of clients, volunteers, and staff during blood draws and events.
  3. Engaging Digital Platform: A custom-designed website was launched, featuring intuitive navigation, informative content, and interactive features to enhance the user experience and engagement.
  4. Increased Community Awareness: Eye-catching print materials and graphic designs increased community awareness of Alaska Health Fair’s programs, events, and services, driving participation and engagement.
  5. Strengthened Brand Consistency: Consistent branding elements and messaging across all channels reinforced Alaska Health Fair’s identity and values, building trust and credibility with stakeholders.

Final Words

The partnership between Bianca Frank Design and Alaska Health Fair exemplifies the power of design in promoting health and wellness in the community. Through branding, rebranding, print design, graphic design, and web design initiatives, we have revitalized Alaska Health Fair’s identity and strengthened their connection with the community.

As Alaska Health Fair continues to serve as an essential resource for Alaskans, Bianca Frank Design remains committed to supporting their mission and driving positive change in the realm of healthcare and wellness. Together, we celebrate the journey of revitalizing wellness and empowering individuals to lead healthier lives.