We have developed a short Guide to Small Business Branding below.
Many small business owners hear the word branding and think it is something best left to industry giants like Apple, Google, and Starbucks. But the truth is, it doesn’t matter how big or small a business is, branding matters! While larger companies have significantly higher budgets to spend on branding, a business doesn’t need deep pockets to build an effective strategy from the ground up. There are many things that can be done to help a company stand out and make their business memorable to consumers without having to spend their entire budget.