What Is Social Media Marketing

What Is Social Media Marketing? 5 Pillars of Business Success

Asking yourself what is social media marketing? Social media is all the rage these days. As a business owner, social media marketing when used as a business tool is a way to put the name of your business in front of potential clients you are not likely to reach through traditional means. Social media marketing is the use of social media platforms to connect with your existing and potential market audience to build your brand, increase sales and drive traffic to your website. Successful social media marketing involves using a professional service such as Bianca Frank Design in Anchorage, Alaska to help you create exciting content on your social media profiles, analyze your results and create and run social media advertisements.

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Social Media for Business

Best Social Media Platforms for Business Users

In a previous blog post, we published part one of this series about social media for business marketing. In the first segment, we discussed a little about the history of social media marketing and how online marketing platforms have grown over time. In this second segment of the social media marketing series, we will look at the various social media platforms (not all of them for sure) that are the most commonly used by businesses the world over.

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Pros of Interlinking Social Media Accounts

Website marketing as a marketing strategy requires business owners to pay attention to potential leads that may lead to conversions. Most leads are generated from advertisements and mailing lists retained by companies. Sometimes, website owners must seek out professional web marketing services to push their products or services ahead of the competitive market. However, most e-commerce oriented businesses often ignore the significance of social media content marketing. Social media marketing takes place on a social networking platform like Facebook, LinkedIn, Twitter, and Instagram. Modern developments in digital marketing allow websites to link to social media pages, thereby leading to a host of great benefits. In this article, we will take a look at the advantages of interlinking social media accounts with company websites and blogs.

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Instagram Management

Tips to Optimize Your Instagram Management

Social Media Marketing is, with no doubt, one of the best forms of digital marketing for promoting and developing a business online. Did you know that an investment of six hours per week in social media contributes to a 74% increase in web traffic?

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social media marketing guide

Social Media Marketing Guide for Beginners

What’s Social Media Marketing?

Social media marketing is a process to build awareness for your product and services. Social media marketing is for all and anyone with an ambition to market their brands and services for better sales, but not everyone uses social media for business. You may know about models and celebrities who are always fresh on the timeline every morning. You may wonder how do they get all the time to follow their passion and still afford so much time on Facebook, Instagram, or Twitter?

Well, Bianca Frank Web Design will consult you about the latest trend and digital marketing strategies, so your social media marketing is more effective. This article contains some techniques to help you grow your social media platforms.

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social media marketing guide

Social Media Marketing Guide for Beginners

What’s Social Media Marketing?

Social media marketing is a process to build awareness for your product and services. Social media marketing is for all and anyone with an ambition to market their brands and services for better sales, but not everyone uses social media for business. You may know about models and celebrities who are always fresh on the timeline every morning. You may wonder how do they get all the time to follow their passion and still afford so much time on Facebook, Instagram, or Twitter?

Well, Bianca Frank Web Design will consult you about the latest trend and digital marketing strategies, so your social media marketing is more effective. This article contains some techniques to help you grow your social media platforms.

Benefits of Using Social Media Marketing

  • You can use social media to boost brand awareness
  • Social media marketing is also profitable for earning some revenues
  • You can reach hundreds of new customers daily

Why You Should Use Social Media Marketing

  • A high percentage of your customers are members of social media platforms
  • Social media will boost customer receptivity to your services or brands
  • The platforms have higher conversion rates
  • Most customers seek recommendations on social media
  • You have a chance to get new insights from customers
  • Your biggest competitors are on social media
  • You can get to post your product or services on Social media
  • You can easily advertise your  brand
  • Social media can help you reach specific audiences
  • It is cost-effective
  • Social media will be steer for your search engine rankings

Ways to Start Social Media Marketing

  • A plethora of efficient resources for your web marketing
  • Know your target audience
  • Focus on creating excellent and viral content for your SEO
  • Set up a schedule for your social media accounts refreshing to ensure your content is fresh and up to date
  • Deliver quality even if quantity is pulling you down as that could give you more clicks from referrals

Let’s look at how you begin on social media in six simple steps:

  • Set up your account(s) on your select social media platforms
  • Interlink your accounts
  • Encourage your customers to follow your newly created accounts
  • Do your research
  • Attend or organize mini-marketing events
  • Formulate your team

Set Up Your Accounts

If you want to get started on boosting your social media marketing, you will need to set up an account on a few social media platforms. You should create an attractive profile and timeline to encourage your customers to follow you on these platforms.

Interlink Your Social Media Platforms

Social media platforms have this feature well figured out so that you may easily inter-connect your social media accounts. You should then link up your social media handles with your blog (if you already have one) and all your related business websites. If you do not have a website or blog, then you are encouraged to create one.

Encourage Your Audience to Follow Your New Profiles

You can do this by creating competitions. Encourage your audience to follow you and to share your social media platforms by hosting promotions of discounted products and services. Your audience may have a fear of missing out and thus may be encouraged to follow before the sales end.

Do Your Research

Be sure you do your research, so you get to learn the techniques that work in your niche, and the methods may be more outdated. Which social media platforms have been the most successful? Which content is the most in-demand and has been the most engaging? How many sales and clicks are you receiving from your social media platforms? Are you taking advantage of the data provided by Google Analytics? Take the opportunity to learn about what your competitors are doing so that you can create a competitive advantage. Also, be sure to research about financial considerations so that you may budget accordingly.

Attend or Organize Marketing Events

Mini events are small affordable events that you can organize around a central theme. The event will enable your target audience to gather and learn more about your brand. This community outreach will help you develop stronger community relations to attract your audience. You can also encourage your event attendees to feature the event on their social media.

Formulate Your Team

An expert team will help you grow your social media marketing to new platforms. The team will be keeping your accounts fresh and updated; they will give immediate responses to followers, buyers, and viewers. Your professional web marketers will also motivate you to push harder on the marketing journey. You can also collaborate with an expert digital marketing company to help you with all of your social media marketing.

Bottom Line

Integrating social marketing pieces could be the masterpiece that’s been missing on your business success puzzle. Now business locations are no longer just geographical but ubiquitous in the World Wide Web. So, if you’re facing problems or challenges getting your sales to the level of your target; or you haven’t thought about social media, then please allow us to help you.

Bianca Frank Web Design is happy to support you with your social media marketing so that your business may benefit from amazing features, creative content, and trendy graphic designs.

You can contact us for a free quote by the best social media marketing services in Alaska.

 

social media influence in business

The Influence of Social Media in Business

The high level of social media influence in business remains constant. While social media has created a significant number of opportunities, some will say that it is not without its cons.

Social media has become more popular than ever before. There are more than 3.5 billion online social media users out of the 7.7 billion people in the world. It’s hard sometimes to believe that the whole social media rave started in the early 2000s. The world is depending more on technology and digital platforms. Technological advancements have made technology faster and more convenient. Social networks play a huge role in this.

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assisted living marketing

Assisted Living Marketing

Some clients make more of an impact in my personal life than others. They touch and spark something in me and it becomes more than “just business”. I was approached with this project after coming back from Michigan from seeing my grandma in an assisted living facility….
 
My backstory…..my grandmother had dementia. Her assisted living community was horrid. I hated seeing her there and it broke my heart. I cried for days when I came home. The walls were like a prison, cement, cold, hard commercial floors, harsh lighting. And her room was shared, separated by a dirty curtain. When I say she had no dignity and no joy there I mean it. I was heartbroken leaving her there. I had NO idea that this is what assisted living meant. I didn’t know when I left her that it would be the last time I would see her and the employees at her facility would find her not a year later dead in her bed. In that horrible room. It was a harsh reality and a picture that never went away.
 
Step in Baxter Senior Living. My meeting with the owner went well. His enthusiasm for this project was positive and inspirational. The way JR described his vision, the facility, his concerns about assisted living…he had a vision that I wanted to be a part of and joyfully I was hired to take on their social media management, local SEO and content writing! I was thrilled.
 
My work with Baxter Senior Living began 09/01/17 more than 2 years ago. Before the construction of the community even began. When I say I was trusted to promote their brand and given full freedom to grow their presence in the local market…I’m not exaggerating. Read more about the work I’ve done with Baxter Senior Living.
 

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Engaging Your Social Media Followers

How to Start Engaging Your Social Media Followers

Research from the agency We Are Social indicates that the number of active social media users now exceeds the 2 billion mark. This activity covers an array of different sites, but they are all fundamentally based on sharing thoughts, ideas, and information. Most businesses have recognized the need to create an online presence, which typically involves social media marketing. However, amongst the huge numbers of users, it is easy to get lost in the crowd. In order to make any real impact, find new customers, and maintain relationships, personal engagement will be key to everything you do.

 

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Reasons Your Brand Should Be Using Facebook Live

As social media becomes more and more popular for brands, video marketing continues to be a key growth area.  Of course, companies have enjoyed a presence on YouTube for some time – but a more recent development is Facebook Live. The following article will look at some of the benefits of using live streaming video content on Facebook.

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