A business logo is often considered an integral part of a company’s marketing strategy and brand. The reason why is very clear: A logo is often the most recognizable element of a company and, along with the company name, is the feature which consumers tend to recall the easiest. Ensuring that your logo is up to date and fit for purpose is a very important aspect of a successful business. Because of its importance, there are a number of scenarios where a company should consider changing or redesigning their logo, such as:
When creating a new logo design for your Alaska business, there are some strategies you should consider to ensure your logo is effective and recognizable.There are many things to consider but below are 3 strategies to start with for your new Alaska logo design.
Your logo is often the first thing a viewer will see when coming in contact with your company, ministry or organization. A good logo design says something about your company, is functional, and can be a standalone piece of art. Below are 4 key elements to help with your Alaska logo design.
Stages of Logo Design and a Time-lapse to Prove it
Logo design is the essence of branding and anytime someone starts a new business, their legitimacy grows once an actual logo is in place. However, what the client sees and what the designers sees are two different things. One may see the finalized outcome and not realize the hours upon hours of work that is invested in creating the final look. This short time-lapse shows a smaller project that I’ve been working on (and that is yet to be completed). This footage constitutes about 5 hours of time thus far.
Even the smallest of businesses can gain a massive boost in credibility with consistent branding.
Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?
I’ve redesigned logos, a lot…..
Because that’s the go to thought when a business wants to liven up, invigorate, or make relevant, their brand. I don’t tell most that stopping at a logo redesign can’t help their business. I do stay in communication though and I never let a branding client go without making sure their WEBSITE is up to par.
At some point or another you may find that your logo no longer works as well as it originally did. Your original logo hasn’t “grown” with your business. Whether it has technical issues and/or it’s just looks outdated.
An effective logo can mean the difference between grabbing attention and being passed over. Your logo is one piece of media that will represent you on all different marketing fronts. It will tell your client base if you are cheap, easy, fun, trust-worthy, professional, or unorganized among a laundry list of other adjectives. Your logo is the “first impression” of who you are as a business, and your credibility. Understanding the importance of this first impression can help to present your business or organization in the best possible light.
Here are some quick rules that will help ensure you have an effective logo design & lasting first impression!
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