5 Characteristics a Strong Brand Identity Should Have

5 Characteristics a Strong Brand Identity Should Have

The brand identity is the first and foremost foundation of any business. It is the key to transforming a dream into reality. It helps connect your company’s values, vision, story, and direction, so that every decision revolves around what makes your company...
7 Essential Elements of a Winning Company Logo Design

7 Essential Elements of a Winning Company Logo Design

Building a successful company is no easy task, and there are many different elements that must work seamlessly together. One of those elements is the design of the company logo, and if you do not get this part right you could end up with an expensive and time...

Reasons to Consider Redesigning a Business Logo

A business logo is often considered an integral part of a company’s marketing strategy and brand. The reason why is very clear: A logo is often the most recognizable element of a company and, along with the company name, is the feature which consumers tend to...