A logo is often considered an integral part of a company’s marketing strategy and brand. The reason why is very clear: A logo is often the most recognizable element of a company and, along with the company name, is the feature which consumers tend to recall the easiest. Ensuring that your logo is up to date and fit for purpose is a very important aspect of a successful business. Because of its importance, there are a number of scenarios where a company should consider changing or redesigning their logo, such as:
When creating a new logo design for your Alaska business, there are some strategies you should consider to ensure your logo is effective and recognizable.There are many things to consider but below are 3 strategies to start with for your new Alaska logo design.
Starting a marketing campaign for small business can be a daunting task.
Where you do you start as a small business owner to market your products and services? These 5 quick steps can help point you in the right direction.
Your logo is often the first thing a viewer will see when coming in contact with your company, ministry or organization. A good logo design says something about your company, is functional, and can be a standalone piece of art. Below are 4 key elements to help with your Alaska logo design.
Stages of Logo Design and a Time-lapse to Prove it
Logo design is the essence of branding and anytime someone starts a new business, their legitimacy grows once an actual logo is in place. However, what the client sees and what the designers sees are two different things. One may see the finalized outcome and not realize the hours upon hours of work that is invested in creating the final look. This short time-lapse shows a smaller project that I’ve been working on (and that is yet to be completed). This footage constitutes about 5 hours of time thus far.
Even the smallest of businesses can gain a massive boost in credibility with consistent branding.
Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?
I’ve redesigned logos, a lot…..
Because that’s the go to thought when a business wants to liven up, invigorate, or make relevant, their brand. I don’t tell most that stopping at a logo redesign can’t help their business. I do stay in communication though and I never let a branding client go without making sure their WEBSITE is up to par.
At some point or another you may find that your logo no longer works as well as it originally did. Your original logo hasn’t “grown” with your business. Whether it has technical issues and/or it’s just looks outdated.
An effective logo can mean the difference between grabbing attention and being passed over. Your logo is one piece of media that will represent you on all different marketing fronts. It will tell your client base if you are cheap, easy, fun, trust-worthy, professional, or unorganized among a laundry list of other adjectives. Your logo is the “first impression” of who you are as a business, and your credibility. Understanding the importance of this first impression can help to present your business or organization in the best possible light.
Here are some quick rules that will help ensure you have an effective logo design & lasting first impression!
Ensure Your Alaska Logo Design is Unique & Memorable
It may be difficult to be completely unique but doing so will make your logo memorable and recognizable. Now, there’s a fine line between being unique and being too abstract as to lose what your trying to communicate. Knowing and understanding that fine line is key in logo design. Looking too much like a competitor, or even a big name company that isn’t in the same industry, could be confusing for customers. A custom logo design will ensure a unique image for your company. Keep in mind, without researching other competitors, logo styles, or industry standards you can NOT develop something unique. You have to know what the market trends in your industry look like in order to set yourself apart from your competition. Research is the soul of developing a logo that is unique and in turn memorable.
Be Interesting and Engaging
A logo that has only one “visual” story is boring. When designing a logo, the obvious solutions are the first to be developed because they are the easiest. However, pushing past those initial solutions often times provide you with more interesting, and impactful logo directions. An example would be a design for a company called “Stars Automotive”. Well the obvious solution would be a Star with a Car. However, if you push past this initial idea into some more abstract ideas, maybe you can represent “star” or represent “car” without the literal translation of that image. It’s all about exploring ideas past the initial concepts. This will help you to create something interesting and well received. It’s not unheard of to sketch out well over 100 logo concepts before coming up with some final directions. Flushing out all of these ideas will get you to a solution that has depth. One that is interesting and engaging.
Make Your Logo Design Printer Friendly
Technically speaking here, and it may seem obvious, but many logos designed do NOT transfer well to print. Even if you have a web based business, there’s a high probability that you will need to print your logo at some point, either for marketing flyers, business cards, posters, embroidery, or screen printing on a tshirt. When you do, your logo should still be crisp and clear. In order to ensure that it is, you have to have a logo that transfers to black and white. Therefore, ALWAYS, ALWAYS, ALWAYS…..design your logo in black and white first! I know the desire is to jump right into developing your colors, but this should always (did you get that) be secondary to the correct representation in black and white. In black and white you will be able to clearly see any legibility issue that your logo may run into. If you are working with a professional designer, always require them to provide you with a logo in black and white first to avoid headaches and a logo redesign in the near future.
A Timeless Logo Design
With any luck, your business will be around for a long time. Your logo may be perfect for your business and following the current trends now but one, two, or five years down the road, you may need to adapt it to meet your current needs. Therefore, it’s best to avoid logo trends and create a logo that represents your underlying vision. Many logos developed under the “Web 2.0” trend, have since been redesigned in order to accommodate a more timeless look. You want to avoid your logo looking outdated in a few years, and the only way to do this is to steer clear of design “trends”. Trends can certainly influence your logo design but they should not be the basis for the logo itself. Some of the best logs have been around for years, and any attempts to change them have come with great backlashes from the general public. Look at the uproar over the GAP logo redesign. The company quickly, went back to their original design. Although a redesign is another beast all it’s own, creating a timeless and good logo design that connects with your customer is of vital importance to begin with.
Your Logo Design is Representative
Your logo is meant to represent your company. It can’t tell customers every nuance of what you do but, if it fits with your business, your logo could explain your business without having to say anything. This is easy for companies whose specialties are things people are familiar with- plumbing services, gyms, and gas stations for example- but other companies may have to get creative. As long as your logo tells the story of your company and supports the vision of your brand, it’s something you can stand behind as the owner proudly, then you are on your way to pushing your first impression to the next level.
Contact us today- we can help with an effective logo design for your business!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
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Your Alaska business’s web presence is an important part of your business success.
Whether you use the web just for providing contact information or updating your customers on everything related to your business, there are a few things you should consider.
What is your goal?
You need to ask yourself what is the goal of your presence on the web? Some websites and social media pages are simply informational- a customer searches for a service and gets your FAQ and contact information. Simple. Other websites house information on products, events, customer portals, or athlete bios such as Joey Junker. Other considerations for your web strategy include more elaborate social media which is an excellent marketing tool when used correctly.
Who are you targeting?
Whether you are targeting new clients over existing clients with your web strategy, you will need to consider how information is being portrayed. New clients want to know about the company- the mission, the reputation, and the product.Existing clients want to know about upcoming specials, events, or news that they care about. Targeting new and existing clients is important and keeping a balance between these two targets will give you maximum exposure.
If you are a new company starting out, targeting new clients right now, over the next 3 or 6 months, or even a year, your web presence will need to adapt. An existing customer base has already seen the new company marketing.They want to see your plan for change and they want to see any new and exciting things happening with your company.
Working along with a designer for your logo and website, talk about your options and goals and make sure you are portraying the vision you want your clients to see.
Contact us today to see how we can help develop your Alaska business web strategy!
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