The company they took into this pandemic is much different from the company that will emerge on the other side for many business owners. From both an operational and marketing perspective, companies have had to make many significant shifts in how they function over the last several months. Below are a few tips that may provide insight into ways a business can redefine their marketing strategies in the wake of COVID-19.
Advertising Strategy by Bianca Frank Design that will help keep your branding on point.
Building a brand for your business is essential, whether you are running a local shop or you are working towards expanding into a global brand. Understanding a few marketing strategies can help you to get your brand off of the ground even if you are planning to do so on your own and without professional help.
Gaining website visitors from search engines is vital to the success of most businesses today. By understanding and utilizing search engine optimization, you’re able to improve your website’s search rankings and attract more free, highly-targeted visitors to your products and services. Here are some simple on-page SEO tips for better rankings.
Please, please, please listen to smart people… Move into the digital age by letting go of your Yellow Pages Advertising in 2019. Let us show you how Social Media Management can open organic conversations with customers that YOU want.
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The first step in targeting your local audience is figuring out who they are and how best they receive information. Your advertising campaign needs to target both your local, consistent customer base as well as the tourists and out of town visitors that will take advantage of your services. Type of advertising and locations are key to effective local customer advertising.
Local Rewards=Easy Advertising
Encouraging repeat business means providing a great service at a great price. Local customers will be your loyal and consistent base if you treat them properly. This may include great prices on goods, or fair cost on services your Anchorage business may provide. Other perks can be extended to local customers, or those you think you’re going to see again. A punch card that rewards them for buying a number of individual coffee, rewards cards where customers get points for dollars spent, or a locals discount are great things to advertise as perks for your local Anchorage business customers.
Tourist Connections=Easy Advertising
If much of your business is dedicated to tourists or out of town customers, your Anchorage advertising should reflect this but it also needs to reach your local customers. You will want to focus your advertising in the right places- in brochures about your location, on websites that boast “best things to do”, and in places that travelers and tourists will frequent. Posters and billboards are seen by both types of customers if they are in the right places.
Word of Mouth=Easy Advertising
Reaching your local customers and having them as loyal consumers will extend your word of mouth advertising. When a tourist asks a local waitress where the best place is to go for your service, if that waitress frequents your business, she will surely recommend you. Contact us today to see how we can help with your local Anchorage advertising!
Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.
Exposure is a vital commodity for an online business. If you can’t get your brand noticed, it will be hard to develop a sustainable enterprise. Forms of marketing have changed over the years, so it is important to reach potential customers in the places they most frequent. However, a good marketing strategy can still involve a variety of methods that reach a broad base of customers, allowing you the opportunity for maximum visibility within your niche.
Even the smallest of businesses can gain a massive boost in credibility with consistent branding.
Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?
So we’ve explained how not having a small business marketing plan negatively affects your business. How not establishing some sort of budget for your brand, equates to having no brand at all. Why consistency in small business brand can save you money, energy, and reinventing the wheel. Now the next step is what steps are […]
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