To rebrand or not to rebrand is a question that is being given considerable thought by Alaskan businesses. Actually, this is a universal question posed to all companies around the world during their business lifecycle. Before delving into the WHY of rebranding, we most understand the concept of “brand” and be able to distinguish between the brand and logo of a company.
Do you feel like there are so many blossoming entrepreneurs in the world today? As a professional in our field of design and social media management, we come across many profiles and content that display their business mission very well, and their fervor and excitement for what they do is very evident from some of their online content and via e-mails to me. It is clear — they are in it to win it!
Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
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When creating a new logo design for your Alaska business, there are some strategies you should consider to ensure your logo is effective and recognizable.There are many things to consider but below are 3 strategies to start with for your new Alaska logo design.
Whether you are just starting out with a new Alaska brand or you have an existing Alaska business brand, developing your brand is key to successful marketing. There are a few key steps in developing your Alaska business brand that will help utilize your brand to its full potential.
Starting a marketing campaign for small business can be a daunting task.
Where you do you start as a small business owner to market your products and services? These 5 quick steps can help point you in the right direction.
When developing your business’s marketing and message, a vision statement is something to consider including in your overall marketing plan.While you may have a distinct mission statement for your business, you may think about a vision statement to portray your company’s future goals.
“In business, strong branding is the difference between success and stagnation. Humans are visual creatures, and the vital first impression of a company can rest on the design of its logo and other marketing elements.” If you want to get serious about building a better brand for your business, you need to get an experienced and talented design agency on your side.
Not all small businesses have the resources to hire in-house for this, so what should you look for when choosing a boutique design agency to work with?
Your logo is often the first thing a viewer will see when coming in contact with your company, ministry or organization. A good logo design says something about your company, is functional, and can be a standalone piece of art. Below are 4 key elements to help with your Alaska logo design.
There are so many things you’ll have to say to your target customers. It is true that what you have to say is very important, but how you say it is also equally important. A brand voice doesn’t mean the theme songs, jingles or sound effects used for a brand. It is the language you use to reach out to your customers and send messages about your brand to them. It involves the tone of your communication, the words you use and your style of writing. Ensure that your diction and sentences are well structured and free of errors. [Tweet “A brand voice defines the personality and values behind the messages you are sending out. “]A brand voice works together with your brand name and logo and your social media networks. A good brand voice should be strong, clear, purposeful, consistent, engaging and motivating for your customers.
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