7 Common Branding Mistakes
What are the first thoughts that come to mind when you think of business branding? Many business owners and business customers think of companies that have done a great job branding their products like Coca Cola, Nike, or Starbucks. The trademark logos related to these companies are known the world over, and their branding has continued to stimulate business growth for decades. But as a small business, merely considering the financial output required to establish such a level of branding can be overwhelming at the very least. Believe it or not, it is easier to develop a solid brand image than may be imagined. Taking care to adhere to a few simple guidelines can mean the difference between a successful brand launch (or revamp) and a lot of time and effort spent for lackluster results. Below are some common pitfalls and branding mistakes small businesses need to avoid, so they do not waste money on failed branding. Read more
