small business branding

Why Your Small Business Needs a Big Brand Image

Do you feel like there are so many blossoming entrepreneurs in the world today? As a professional in our field of design and social media management, we come across many profiles and content that display their business mission very well, and their fervor and excitement for what they do is very evident from some of their online content and via e-mails to me. It is clear — they are in it to win it!

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brand and marketing

5 Ways To Build Your Brand and Marketing In 2019

Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
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3 Strategies for your New Alaska Logo Design

When creating a new logo design for your Alaska business, there are some strategies you should consider to ensure your logo is effective and recognizable.There are many things to consider but below are 3 strategies to start with for your new Alaska logo design.

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Alaska Brand Design

How to Develop Your Alaska Brand Design

Whether you are just starting out with a new Alaska brand or you have an existing Alaska business brand, developing your brand is key to successful marketing. There are a few key steps in developing your Alaska business brand that will help utilize your brand to its full potential.

Design and Marketing For a New Business

5 Quick Steps to Start Design and Marketing For a New Business

Starting a marketing campaign for small business can be a daunting task.
Where you do you start as a small business owner to market your products and services? These 5 quick steps can help point you in the right direction.

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3 Steps to Vision Statement Development for Your Business

When developing your business’s marketing and message, a vision statement is something to consider including in your overall marketing plan.While you may have a distinct mission statement for your business, you may think about a vision statement to portray your company’s future goals.

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Building a Better Brand for Your Business

Building a Better Brand for Your Business – Hire the Right Agency

“In business, strong branding is the difference between success and stagnation. Humans are visual creatures, and the vital first impression of a company can rest on the design of its logo and other marketing elements.” If you want to get serious about building a better brand for your business, you need to get an experienced and talented design agency on your side.

Not all small businesses have the resources to hire in-house for this, so what should you look for when choosing a boutique design agency to work with?

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good-logo-design-anchorage-alaska

4 Key Elements of a Good Logo Design

Your logo is often the first thing a viewer will see when coming in contact with your company, ministry or organization. A good logo design says something about your company, is functional, and can be a standalone piece of art. Below are 4 key elements to help with your Alaska logo design.

BUILDING YOUR ALASKA BUSINESS BRAND TIP #5

TIP #5 DEVELOP THE RIGHT BRAND VOICE | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

There are so many things you’ll have to say to your target customers. It is true that what you have to say is very important, but how you say it is also equally important. A brand voice doesn’t mean the theme songs, jingles or sound effects used for a brand. It is the language you use to reach out to your customers and send messages about your brand to them. It involves the tone of your communication, the words you use and your style of writing. Ensure that your diction and sentences are well structured and free of errors. [Tweet “A brand voice defines the personality and values behind the messages you are sending out. “]A brand voice works together with your brand name and logo and your social media networks. A good brand voice should be strong, clear, purposeful, consistent, engaging and motivating for your customers.

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BUILDING YOUR ALASKA BUSINESS BRAND TIP #3

TIP #3 DISTINGUISH YOUR PRODUCTS & SERVICES | 10 TIPS FOR BUILDING YOUR ALASKA BUSINESS BRAND

Actions, they say, speaks louder than words. That is also very true in this case. [Tweet “After so many adverts, write ups, posts and many more strategies you adopted in promoting your brand and creating the awareness you need for it, you really have to meet up to the expectations of your customer. Yes”], I know a lot of effort was put into defining your brand and developing a strong brand community. But you cannot afford to disappoint your customers at this stage. It won’t be pleasant to find out that the brand that is all over the place is a flop and an empty barrel that is just making noise. Oh no! That is a very bad step for your business brand and can crash your business before it even starts.

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