What are the first thoughts that come to mind when you think of business branding? Many business owners and business customers think of companies that have done a great job branding their products like Coca Cola, Nike, or Starbucks. The trademark logos related to these companies are known the world over, and their branding has continued to stimulate business growth for decades. But as a small business, merely considering the financial output required to establish such a level of branding can be overwhelming at the very least. Believe it or not, it is easier to develop a solid brand image than may be imagined. Taking care to adhere to a few simple guidelines can mean the difference between a successful brand launch (or revamp) and a lot of time and effort spent for lackluster results. Below are some common pitfalls and branding mistakes small businesses need to avoid, so they do not waste money on failed branding. Read more
Building a brand for your business is essential, whether you are running a local shop or you are working towards expanding into a global brand. Understanding a few marketing strategies can help you to get your brand off of the ground even if you are planning to do so on your own and without professional help.
To rebrand or not to rebrand is a question that is being given considerable thought by Alaskan businesses. Actually, this is a universal question posed to all companies around the world during their business lifecycle. Before delving into the WHY of rebranding, we most understand the concept of “brand” and be able to distinguish between the brand and logo of a company.
Do you feel like there are so many blossoming entrepreneurs in the world today? As a professional in our field of design and social media management, we come across many profiles and content that display their business mission very well, and their fervor and excitement for what they do is very evident from some of their online content and via e-mails to me. It is clear — they are in it to win it!
When creating a new logo design for your Alaska business, there are some strategies you should consider to ensure your logo is effective and recognizable.There are many things to consider but below are 3 strategies to start with for your new Alaska logo design.
Whether you are just starting out with a new Alaska brand or you have an existing Alaska business brand, developing your brand is key to successful marketing. There are a few key steps in developing your Alaska business brand that will help utilize your brand to its full potential.
“In business, strong branding is the difference between success and stagnation. Humans are visual creatures, and the vital first impression of a company can rest on the design of its logo and other marketing elements.” If you want to get serious about building a better brand for your business, you need to get an experienced and talented design agency on your side.
Providing branding, web design and marketing services for businesses seeking brand growth using holistic and innovative solutions that grow the brands people love.
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