5 Reasons Why Small Business Branding Matters

It takes less than a second for someone to form an impression of your business website. With your company site serving as a virtual first impression, you can’t afford to lose anyone. Small business marketing is all about building relationships, starting with a...

Why Branding Matters for Small Business

Have you ever asked yourself why branding matters? Don’t we already buy what we want or hire the services we need? Isn’t a brand just another advertising message? And don’t we have enough of those already? It’s also the case that brand image...

Build Brand Strength During COVID-19 and Beyond

Below are a few steps that can be taken to help to build brand strength throughout the COVID-19 pandemic and beyond. COVID-19 has forced many small businesses to significantly change their operations and offerings to adapt to social distancing guidelines and...

7 Common Branding Mistakes

What are the first thoughts that come to mind when you think of business branding? Many business owners and business customers think of companies that have done a great job branding their products like Coca Cola, Nike, or Starbucks. The trademark logos related to...