Have you ever asked yourself why branding matters? Don’t we already buy what we want or hire the services we need? Isn’t a brand just another advertising message? And don’t we have enough of those already?
It’s also the case that brand image importance is a significant factor in our consumer choices. How many of us refer to acetylsalicylic acid when trying to get rid of a headache? Don’t we just use the word “Aspirin,” the trade name initially registered by the Bayer Corporation in 1899?