In order

At first, defining your brand may seem pretty easy but you need to realize that it involves critical reasoning, decision making and data collection. You need to develop a well-crafted statement about what your brand represents, your brand standards, the type of products and services you have to offer, your target customers and what should be expected.

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brand and marketing

5 Ways To Build Your Brand and Marketing In 2016

Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
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consistent branding

Does Your Consistent Branding Pass the Success Test?

Even the smallest of businesses can gain a massive boost in credibility with consistent branding.

Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?

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3 Reasons Why They Copy Your Brand Message

…….Three Reasons Why they Copy Your Brand Message and Why that’s not a Bad Thing.

What do they say about the best form of flattery? imitation? It’s also good indication of your branding and brand message efforts because;

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Branded Business Promotional Calendars

Branded Business Promotional Calendars

Special Custom 2016 Branded Business Promotional Calendars Exclusively for Your Business

2016 Branded Business Promotional Calendars design & printing is an easy and cost-effective way to make sure your business or brand is seen by dozens, hundreds or thousands of people every day and also to promote your business. Our full-color Calendars are custom designed and printed on top-quality offset
and digital printing presses.
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good logo design

Good Logo Design WON’T Fix a Website

I’ve redesigned logos, a lot…..
Because that’s the go to thought when a business wants to liven up, invigorate, or make relevant, their brand. I don’t tell most that stopping at a logo redesign can’t help their business. I do stay in communication though and I never let a branding client go without making sure their WEBSITE is up to par.

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Anchorage Alaska Brand Logo Design

Brand Logo Design

At some point or another you may find that your logo no longer works as well as it originally did. Your original logo hasn’t “grown” with your business. Whether it has technical issues and/or it’s just looks outdated.
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How To Build A Consistent Small Business Brand

Your brand presence is important to your business, for brand awareness, online and print advertising and for marketing your business. Because small businesses often have small marketing budgets, utilizing the power of having a consistent brand will help to maximize your message in the marketplace.

Utilizing an Alaska web design firm that also understands online marketing, brand design, and branded content, will give you small business marketing budget, the biggest bang for your buck.

Brand recognition grows over time and ensuring your brand is consistent across all of your online and print channels is even more important than what your budget is for marketing services.

It is important for your marketing campaign to have a consistent brand across all online channels. Whether you are marketing your brand through SEO (search engine optimization), Social Media Campaigns, Print Advertising or Video/Commercial means…the one underlying and most important element is that your branding remains consistent.

Here’s a quick read on how to maximize your Online Brand Marketing that further explains the importance of brand consistency and online marketing strategies.

Logo Design = Visual Brand or ReBranding for  Small Business Brand

One of the most recognizable parts of your visual brand is your logo. Finding out rules of how to create an effective logo design are an integral first step. Hiring a professional graphic designer to assist on establishing your initial brand, or rebranding an existing brand can help to ensure a powerful and memorable logo direction.

Ensuring your logo is consistent across each of your online channels is crucial. Having a consistent visual brand is essential in ensuring that your company’s visions and mission are reflected.

It should be the same on your website and all your social media pages.

Anytime it comes up on another site, your logo should be the same as on your own site.

If you have partnerships with other companies and they advertise that on their website, send them an image file of your logo and ask for theirs.

Cross marketing accurately is helpful in consistent branding.

Content Marketing for your  Small Business Brand

There is a feel and vibe that comes from the word choice used by companies on their websites and social media.

Depending on the type of business you have, you may have a more fun and light hearted vibe or a more serious and informative feel.

The message of your company can be easily construed on each online channel with carefully chosen words and font choices.

Releasing press releases, weekly blogs, social media content will allow for your branded content marketing to be useful and to further keep your brand consistent. It will also help steer all the media about your business.

Analyze your  Small Business Brand

You can’t know if your brand is consistent unless you’re constantly on the lookout for what’s out there about your business.

Check out any likely places your business name will come up including sites like Yelp, TripAdvisor, Angie’s List, and any review site specific to your type of business.

You can’t change what people say but being aware of it will help keep your brand consistent.

Contact us today to see how we can help with your brand!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.

The 5 Things You Need to Know about Alaska Logo Design

An effective logo can mean the difference between grabbing attention and being passed over. Your logo is one piece of media that will represent you on all different marketing fronts. It will tell your client base if you are cheap, easy, fun, trust-worthy, professional, or unorganized among a laundry list of other adjectives. Your logo is the “first impression” of who you are as a business, and your credibility. Understanding the importance of this first impression can help to present your business or organization in the best possible light.

Here are some quick rules that will help ensure you have an effective logo design & lasting first impression!

Ensure Your Alaska Logo Design is Unique & Memorable

It may be difficult to be completely unique but doing so will make your logo memorable and recognizable. Now, there’s a fine line between being unique and being too abstract as to lose what your trying to communicate. Knowing and understanding that fine line is key in logo design. Looking too much like a competitor, or even a big name company that isn’t in the same industry, could be confusing for customers. A custom logo design will ensure a unique image for your company. Keep in mind, without researching other competitors, logo styles, or industry standards you can NOT develop something unique. You have to know what the market trends in your industry look like in order to set yourself apart from your competition. Research is the soul of developing a logo that is unique and in turn memorable.

Be Interesting and Engaging

A logo that has only one “visual” story is boring. When designing a logo, the obvious solutions are the first to be developed because they are the easiest. However, pushing past those initial solutions often times provide you with more interesting, and impactful logo directions. An example would be a design for a company called “Stars Automotive”. Well the obvious solution would be a Star with a Car. However, if you push past this initial idea into some more abstract ideas, maybe you can represent “star” or represent “car” without the literal translation of that image. It’s all about exploring ideas past the initial concepts. This will help you to create something interesting and well received. It’s not unheard of to sketch out well over 100 logo concepts before coming up with some final directions. Flushing out all of these ideas will get you to a solution that has depth. One that is interesting and engaging.

Make Your Logo Design Printer Friendly

Technically speaking here, and it may seem obvious, but many logos designed do NOT transfer well to print. Even if you have a web based business, there’s a high probability that you will need to print your logo at some point, either for marketing flyers, business cards, posters, embroidery, or screen printing on a tshirt. When you do, your logo should still be crisp and clear. In order to ensure that it is, you have to have a logo that transfers to black and white. Therefore, ALWAYS, ALWAYS, ALWAYS…..design your logo in black and white first! I know the desire is to jump right into developing your colors, but this should always (did you get that) be secondary to the correct representation in black and white. In black and white you will be able to clearly see any legibility issue that your logo may run into. If you are working with a professional designer, always require them to provide you with a logo in black and white first to avoid headaches and a logo redesign in the near future.

A Timeless Logo Design

With any luck, your business will be around for a long time. Your logo may be perfect for your business and following the current trends now but one, two, or five years down the road, you may need to adapt it to meet your current needs. Therefore, it’s best to avoid logo trends and create a logo that represents your underlying vision. Many logos developed under the “Web 2.0” trend, have since been redesigned in order to accommodate a more timeless look. You want to avoid your logo looking outdated in a few years, and the only way to do this is to steer clear of design “trends”. Trends can certainly influence your logo design but they should not be the basis for the logo itself. Some of the best logs have been around for years, and any attempts to change them have come with great backlashes from the general public. Look at the uproar over the GAP logo redesign. The company quickly, went back to their original design. Although a redesign is another beast all it’s own, creating a timeless and good logo design that connects with your customer is of vital importance to begin with.

Your Logo Design is Representative

Your logo is meant to represent your company. It can’t tell customers every nuance of what you do but, if it fits with your business, your logo could explain your business without having to say anything. This is easy for companies whose specialties are things people are familiar with- plumbing services, gyms, and gas stations for example- but other companies may have to get creative. As long as your logo tells the story of your company and supports the vision of your brand, it’s something you can stand behind as the owner proudly, then you are on your way to pushing your first impression to the next level.

Contact us today- we can help with an effective logo design for your business!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need brand or design consultation on where to start. Drop a note and we will be in touch soon.

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How To Make Your Alaska Brand Different & Unique

The idea behind any company branding is to catch your customer’s eye and get them to ask more questions. Your Anchorage Alaska Brand, Logo Design or Graphic Design needs a unique feel to stand out in the crowd. A few tips can help take your Alaska brand to the next level!

Anchorage Alaska Brand, Logo Design or Graphic Design

Fight the Normal Brand Direction

There are many Alaska companies that play into the weather and terrain of Alaska when putting together their brand.Images of mountains, ice, water, trees, and other natural touches can be found in many, or even most, Alaska branding. It doesn’t mean you can’t use these motifs, but make them your own with uncommon colors, textures, or accents that take your brand from ordinary to extraordinary.

Your Message is Already Unique, Ensure Your Brand is

Don’t forget, your business is already unique by itself. Your brand should reflect your own unique vision and message, meaning it will have its own unique feel without too much effort!Play into the things you like and that speak to the audience you’re targeting.

Use Different Marketing Tools

Once you have figured out the way you want to make your Alaska brand unique, use different or unusual marketing tools.For example, typical bottled water companies might use water bottles to advertise their company. What about ice cube trays? Key chains are common advertising but those with fun and custom shapes or bangles are usually the ones that end up on everyday key rings.Some of the different tools may be more expensive since they aren’t standard but the cost is worth it if you are constantly getting word of mouth advertising from your clients.

Make sure to pick something about your business that makes it the most unique and different and play those differences up! Your customers will appreciate the efforts!

Some examples of some great Alaska Brands that are not specifically calling attention to the typical motifs:


Bristol Bay Native CorporationSteamdot Food Bank of Alaska the 49th Supply Co.  | Anchorage Convention and Visitors Bureau

These are companies that Bianca Frank Design was not a part of creating, however, they are inspiring Alaskan brands that have stepped away from the “Alaska” status quo and I admire each of these brands for that reason.

Do you need help defining and designing what makes your brand different? Contact us today to talk!

Bianca Frank Design offers a comprehensive brand and brand development package that can be utilized to begin or reinvigorate your small business marketing strategy. Whether you are in need of small business marketing strategies, graphic design, brand design, web design, or just need consultation on where to start. Drop a note and we will be in touch soon.