Taking your passion from vision to profitable business requires a consistent visual brand, a working knowledge of your industry, and an ongoing brand management strategy.
It may require long hours, but it’s a labor of love to see your Anchorage small business grow. Anchorage design services can help your small business grow by visually connecting customers to your brand. Read more
“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?
By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.
The simple answer is no – search engine submission isn’t necessary. [Tweet “The majority of search engines nowadays (most notably Google) crawl and index pages by following links.”] Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.
How Will Google’s Latest Search Update Impact Your Website Traffic?
A change pronounced on April 21st has last minute business owners scrambling to keep their site ranking in Google.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This can either be a great opportunity for those that have implemented an ongoing Search Engine Optimization strategy; to include a mobile-friendly website. But on the contrary, it could be cause for great concern for those that have not prepared. Those that haven’t prepared may lose traction in their ranking when their services are searched for on Google. This could drastically affect your website traffic. If however you’ve been managing an ongoing SEO strategy as well as a mobile-friendly site, you may find rankings increasing due to others losing their spots that are not yet compliant. In other words, if you’ve already got a mobile-friendly website jump on your SEO strategy!
Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process and having a plan in place should be your top priority.
A social media management package tailored to further develop and maintain the effectiveness of your brand is crucial. A brand strategy matters because a logo alone won’t gain you recognition in the marketplace. You have to have a process in place in order to push the brand visuals into the face of your prospective customers. You can read more on the importance of brand here or take a look at relative “brand & marketing” terms to better educate yourself on what it means to brand and market your business. In this article we will be discussing one of the key ways to utilize an agency to manage your business social media.
Once we’ve established a brand that represents your company, maintaining that brand requires consistent brand development actions. A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. These steps include a regularly updated blog, search engine optimization (seo), and social media management.
The three winning strategies below are the foundations for a comprehensive brand management package that will bring your brand to the next level.
Providing branding, web design and marketing services for businesses seeking brand growth using holistic and innovative solutions that grow the brands people love.
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