What is SEO?

What Is SEO & How Does It Work?

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As a business owner with a website, you have likely heard about SEO. But what exactly is SEO, and how do you apply it to your business? When it comes to websites and web marketing, one of the biggest questions business owners likely have is how does SEO work?  For companies that are just starting to build their website or considering going through a redesign, search engine optimization (or SEO) can feel like an intimidating but necessary element for their online business. But it doesn’t have to be. The website design professionals at Bianca Frank Design in Anchorage, AK can help you as a business owner understand search engine optimization, what it can do for you, and how it can make your website the most effective, so it shows up at the top of search engines more often.

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assisted living marketing

Assisted Living Marketing

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Some clients make more of an impact in my personal life than others. They touch and spark something in me and it becomes more than “just business”. I was approached with this project after coming back from Michigan from seeing my grandma in an assisted living facility….
 
My backstory…..my grandmother had dementia. Her assisted living community was horrid. I hated seeing her there and it broke my heart. I cried for days when I came home. The walls were like a prison, cement, cold, hard commercial floors, harsh lighting. And her room was shared, separated by a dirty curtain. When I say she had no dignity and no joy there I mean it. I was heartbroken leaving her there. I had NO idea that this is what assisted living meant. I didn’t know when I left her that it would be the last time I would see her and the employees at her facility would find her not a year later dead in her bed. In that horrible room. It was a harsh reality and a picture that never went away.
 
Step in Baxter Senior Living. My meeting with the owner went well. His enthusiasm for this project was positive and inspirational. The way JR described his vision, the facility, his concerns about assisted living…he had a vision that I wanted to be a part of and joyfully I was hired to take on their social media management, local SEO and content writing! I was thrilled.
 
My work with Baxter Senior Living began 09/01/17 more than 2 years ago. Before the construction of the community even began. When I say I was trusted to promote their brand and given full freedom to grow their presence in the local market…I’m not exaggerating. Read more about the work I’ve done with Baxter Senior Living.
 

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Anchorage Web Design

Do You Need Web Design Services for Your Anchorage Business?

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Taking your passion from vision to profitable business requires a consistent visual brand, a working knowledge of your industry, and an ongoing brand management strategy.

It may require long hours, but it’s a labor of love to see your Anchorage small business grow. Anchorage design services can help your small business grow by visually connecting customers to your brand. Read more

small business websites anchorage alaska

Neglecting Small Business Websites Can Significantly Impact Sales

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“Vistaprint Digital Report Reveals Poor Design, Outdated Information and Lack of Necessary Detail are Top Website Turnoffs for Consumers.” Which of these does your small business website fall prey to?

Poor Design

By designing the site yourself, you risk wasted time and energy on a poorly designed site. Even if you have a low budget, it’s imperative that your investment is utilized wisely. Having a site redesigned improves the quality of your leads, the communication with your clients, and their trust in your business.

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Is Search Engine Submission Necessary?

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The simple answer is no – search engine submission isn’t necessary. [Tweet “The majority of search engines nowadays (most notably Google) crawl and index pages by following links.”] Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.
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Mobile Website Design and SEO

Why Google’s Trying to Drop You; Mobile Website Design and SEO Management

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How Will Google’s Latest Search Update Impact Your Website Traffic?

A change pronounced on April 21st has last minute business owners scrambling to keep their site ranking in Google.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This can either be a great opportunity for those that have implemented an ongoing Search Engine Optimization strategy; to include a mobile-friendly website. But on the contrary, it could be cause for great concern for those that have not prepared. Those that haven’t prepared may lose traction in their ranking when their services are searched for on Google. This could drastically affect your website traffic. If however you’ve been managing an ongoing SEO strategy as well as a mobile-friendly site, you may find rankings increasing due to others losing their spots that are not yet compliant. In other words, if you’ve already got a mobile-friendly website jump on your SEO strategy!

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social media management

Advantages of Using a Digital Agency to Run Your Social Media Management

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Once we’ve worked together to create a brand that represents your company, maintaining that brand is an ongoing process and having a plan in place should be your top priority.

A social media management package tailored to further develop and maintain the effectiveness of your brand is crucial. A brand strategy matters because a logo alone won’t gain you recognition in the marketplace. You have to have a process in place in order to push the brand visuals into the face of your prospective customers. You can read more on the importance of brand here or take a look at relative “brand & marketing” terms to better educate yourself on what it means to brand and market your business. In this article we will be discussing one of the key ways to utilize an agency to manage your business social media.

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Get More Results from Online Brand Marketing with These 3 Winning Strategies

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Once we’ve established a brand that represents your company, maintaining that brand requires consistent brand development actions. A brand management package tailored to further develop and maintain the effectiveness of your brand is crucial. These steps include a regularly updated blog, search engine optimization (seo), and social media management.

The three winning strategies below are the foundations for a comprehensive brand management package that will bring your brand to the next level.

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