Do you believe that lowering your prices is the only way to compete? If you do, you are missing out on a significant opportunity. Price is not the only factor in a customer’s buying decision. Indeed, even if your product is almost identical that that of a...
The average person consumes at least 3 hours of media content every day. This is an astounding statistic when you consider that people spend most of this time on social media or watching TV. There are a few things that all businesses should be doing to get their brand...
Whether you are just starting out with a new Alaska brand or you have an existing Alaska business brand, developing your brand is key to successful marketing. There are a few key steps in developing your Alaska business brand that will help utilize your brand to its...
A recognizable, successful small business brand is one of the most valuable assets any company, whether small or large, owns. A brand can lend credibility to a product and also provide assurance of quality, letting customers know what to expect when they purchase an...
In a previous blog, we discussed branding and how branding was vital to the growth of your business. At some point in that post, logo development was mentioned. But the importance of your business logo was not elaborated upon. This is because your logo is not your...
Digital marketing is an essential part of marketing an Alaska business. The techniques that worked before may not work today. If planning to start a business or improve your web presence, you will need to know what to do and not to do to affect your digital marketing...
