A recognizable, successful small business brand is one of the most valuable assets any company, whether small or large, owns. A brand can lend credibility to a product and also provide assurance of quality, letting customers know what to expect when they purchase an item or service. According to a 2015 Nielsen survey, 59% of consumers prefer to buy new products from familiar brands.
In a previous blog, we discussed branding and how branding was vital to the growth of your business. At some point in that post, logo development was mentioned. But the importance of your business logo was not elaborated upon. This is because your logo is not your brand. Yes, it is vital to design a logo for your business, but it is first essential to understand while your logo represents your brand, it is not your brand. Confusing? That’s ok. This blog aims to clarify how your logo is different from your brand but an equally vital element of customer recognition. Think about it in non-business terms. Read more
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Digital marketing is an essential part of marketing an Alaska business. The techniques that worked before may not work today.
If planning to start a business or improve your web presence, you will need to know what to do and not to do to affect your digital marketing strategy. Here are some ideas to consider in marketing an Alaska business.
Every day, businesses are starting to rely more and more on the internet. You simply can’t survive as a business without a website. But just having a page isn’t enough. It needs to be a quality one that will stand out from your competition. You might not think that it’s worth investing in your website, but here are three reasons why you should.
It is undeniable that technology has established itself as a critical part of the business world quite profoundly. Business practices have, over the years, taken diverse forms in an attempt to maintain a high level of competitiveness and, in doing so, gaining dominant market shares. Adopting technological strategies and tactics such as digital marketing or website marketing is fast becoming every business’ preferable interaction point with their clients or potential buyers.
We see digital marketing every time we open our electronic devices, such as phones, laptops, tablets, etc. It’s on our social media, Google and other search engines, homepages, and even our personal email accounts. There is no shortage of digital marketing, which makes it hard for your website or advertisements to stand out. Have you noticed that bright colors, such as yellow, blue, and green, are more attractive than dull colors? There is a color strategy behind digital and web marketing. Bianca Frank Anchorage Web Design accepts the undeniable influence of colors on the progress of your business. Our experts are well aware of color strategies and we implement these strategies frequently. In this article, you will read about how the use of color will make all the difference in the traffic you drive towards your websites and business.
We’ve complied what we believe to be the top and Best resources for business in Alaska. Alaska is made up of hardy entrepreneurs that strive to impact the landscape of Alaska business and community. We love these businesses and we think you will too!
Principle Service Areas:
Mentoring
Business Planning
Financial
Offers Free Services
Description
The Alaska SBDC helps small businesses grow throughout Alaska via its expanding online resources and business management expertise.
Growing season is every day for Alaska SBDC clients, regardless of the region, the season or the weather. We know what it takes to succeed in business, every step of the way, and our clients are reaping the benefits of Alaska SBDC expert assistance. Grow with us.”
source: aksbdc.org
CONTACT INFORMATION:
3211 Providence Dr., BOC3-199
Anchorage, AK 99508
(907) 786-7201
info@aksbdc.org
“Alaska Startups is a community for innovators, entrepreneurs, intrapreneurs and general rabble-rousers. We keep you up-to-date with resources and tools in Alaska’s entrepreneurial and innovation community.
Alaska Startups is a community initiative managed by the University of Alaska Center for Economic Development (CED) and curated by members of the community. CED is a program of the UAA Business Enterprise Institute.”
source: alaskastartups.com
Mentoring Works! Small business owners who receive three or more hours of mentoring report higher revenues and increased growth.
REQUEST A MENTOR: Do you need help starting or growing your business? Enter your zip code, and complete the request form. Tell us about your business and how we can help. Your local SCORE chapter will pair you with the right mentor to answer your questions.”
source: score.org
Fundamentals of growing a business is having a good Anchorage Alaska Web Design Strategy and design.
Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to keep in mind when utilizing design in your business advertising strategy.
When we talk about identity, we think about the characteristics that make us the unique individuals we are. Our identity can include our personality, our sense of humor, how we think and behave, how we present ourselves, and any other badges we choose to display. Identity of a brand is no different, however, a brand identity presents a company, product line, or a business. Brand identity is its expression to the world. So, how can a brand accomplish this?
Choosing the best web design company in Anchorage, Alaska just got easier. All your internet needs, from search engine Optimization (SEO) to social media marketing and logo design are just one call away. For those who are looking for experience and professionalism in web development and other online areas, we are your one-stop shop.
Tim Mossholder
