Small business branding tips are incredibly important for developing visibility among your target audience. Whether you’re a brand new startup looking to make a name for yourself or have been around for a while, you need a strong digital marketing strategy to survive in today’s business world.
Did you know that nearly 20% of small businesses fail in their first year and 50% fail in the first five years? If you don’t want to be counted among that group, you must work hard to establish your online presence. Consumers must know and trust your brand before they’ll buy from you.
But how do you gain visibility and build trust in your company? Keep reading for everything you need to know about how to brand your business and become recognizable.
1. Find Your Niche and Identify Your Target Market
First, you need to separate yourself from your competitors. You need to stand out from the crowd.
What makes you unique in your industry? Do you have a specialty? Why are you better?
In most cases, you can corner a specific part of the market. For example, if you owned a small yarn/knitting business, you could cater specifically to moms with young children. You could sell knitting patterns and home-spun yarn designed specifically for babies and toddlers.
Ultimately, you must pursue what you’re knowledgeable and passionate about.
2. Identify Your Goals
One of the most important branding tips is establishing your goals.
How big do you want your business to be? How much money do you want to make in the first year? Where do you want to be in five years?
Just as importantly, where do you want to find success? Are you looking to cater to a local community or the world at large? Is it important to have a large social media following?
3. Spend Time Developing Your Brand Image
Imagery is vital in branding. This includes things like logo design, graphic design, slogans, color schemes, styles, and more. Whether people are on social media, your website, or some other shopping website, they should know your products/content when they see it.
Developing a business brand, however, is about more than coming up with a recognizable logo and a catchy slogan. You must identify your purpose. What message do you want to convey to consumers about your company?
A large part of learning how to brand your business is figuring out how to be relatable to consumers. This can be done by telling your personal story about why you started your business. You can also make your business stand for something important, such as:
- Environmental concerns
- Animal rights
- Organic products and materials
- Women-run businesses
Decide what’s important to you and how it relates to consumers. Then, make your marketing message specific to that end.
3. Build a User-Friendly Website
Now you need to create a user-friendly website to provide consumers with a digital storefront. Your website should also serve as an information hub complete with a blog full of helpful and engaging articles.
Make sure it meets all the standards of user-friendliness, such as:
- Mobile optimization
- Quick loading times
- Intuitive navigation
- And more
If you don’t have experience in website design, we highly recommend finding a professional web design agency to help you establish your online presence.
4. Establish a Strong SEO Strategy
Next, you need to implement a search engine optimation strategy to make sure online users can find your website. SEO is the coding used by Google and other search engines to find relevant websites based on keyword searches.
Roughly 88% of consumers research products online before they buy. When they search for information, products, or services in your industry, your SEO coding will determine whether or not they find your website.
You can improve your website’s SEO by incorporating a blog full of relevant articles. You should also use internal links, external links, and backlinks from other websites. Finally take advantage of images, videos, titles, and headers by embedding them with SEO metadata.
5. Use Social Media to Connect With Consumers
One of the most important branding tips is learning how to use social media marketing to increase consumer awareness. You can use organic social media marketing by publishing engaging content and encouraging your friends and followers to share your content.
Paid social media marketing allows you to establish a daily marketing allowance. Based on that allowance, a certain number of people in your chosen target market will see your ad each day.
You will also receive beneficial insight pertaining to your ad’s performance. You can see how people reacted to your ads based on their engagement (link clicks, likes, shares, comments, and profile follows). Using this information, you can perfect your marketing approach.
6. Get Your Brand in Front of New Audiences
As a startup company, it’s important to understand that establishing a strong online presence and brand awareness takes time. One of the most practical small business tips is to pay for increased exposure.
There are several options here. We already talked bout paid social media marketing. However, there are two other options worth mentioning – PPC and SEM.
Search engine marketing (SEM) is similar to search engine optimization. It uses keywords to direct search engine traffic to your site. With SEM, however, you pay the search engine to bring your website up at the top of the results pages.
In most cases, you can set a total SEM budget for the month. You pay the search engine a predetermined amount each time a user clicks on your website. Once you meet your cap, your ad is deactivated and you must rely on your organic SEO coding.
Pay-per-click (PPC) advertising allows you to post ads for your business on other websites. You pay the host for each click your ad receives and in return, you have access to their audience base.
7. Publish Customer Reviews
Finally, one of the best branding tips is to establish your reputation through customer reviews and testimonials. When people research products, what they’re really looking for is validation. They need to know they’re spending their money on a reliable product from a credible company.
Want More Branding Tips and Other Small Business Marketing Help?
If you know your business needs help, we’re here for you. Our marketing agency prides itself on creating custom marketing strategies by addressing the specific needs of our clients. We don’t believe in a cookie-cutter approach, because one size does not fit all.