Small business branding tips are incredibly important for developing visibility among your target audience. Whether you’re a brand new startup looking to make a name for yourself or have been around for a while, you need a strong digital marketing strategy to survive in today’s business world.
For this reason, a lot of people wonder if rebranding is the answer to increasing their business’s bottom line. However, there are some warnings to follow in a company’s decision to rebrand. It isn’t always the answer, and you could go too far and make your company unrecognizable to your existing loyal customers.
Have you ever asked yourself why branding matters? Don’t we already buy what we want or hire the services we need? Isn’t a brand just another advertising message? And don’t we have enough of those already?
It’s also the case that brand image importance is a significant factor in our consumer choices. How many of us refer to acetylsalicylic acid when trying to get rid of a headache? Don’t we just use the word “Aspirin,” the trade name initially registered by the Bayer Corporation in 1899?
A recognizable, well-known brand is one of the most valuable assets any company, whether small or large, owns. A brand can lend credibility to a product and also provide assurance of quality, letting customers know what to expect when they purchase an item or service. According to a 2015 Nielsen survey, 59% of consumers prefer to buy new products from familiar brands.
What do you think of when someone says the word “branding?”
Or if someone were to ask you, “what do you do to get your brand recognized?”
To successfully answer these questions, one must know what branding is and how branding can impact your business either positively or negatively.
A strong branding is essential to brand recognition are vital to the success of your business. For a start-up venture, this is, even more, the case. Branding goes far beyond merely having a memorable logo (although that is indeed part of your brand). Branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. Read more
The impact of having aesthetically pleasing and modern website design in your business cannot be overstated. In a recent survey, 93% of consumers stated that the visual presentation of a product is a deciding factor to buy a product or to search elsewhere. It is fair to say that if your digital marketing strategy for your audience is on point, then your website visitors will become your clients, and your sales will increase. To optimize your return on investment, consider partnering with the best web designer in Anchorage.
When we talk about identity, we think about the characteristics that make us the unique individuals we are. Our identity can include our personality, our sense of humor, how we think and behave, how we present ourselves, and any other badges we choose to display. Identity of a brand is no different, however, a brand identity presents a company, product line, or a business. Brand identity is its expression to the world. So, how can a brand accomplish this?
A business logo is often considered an integral part of a company’s marketing strategy and brand. The reason why is very clear: A logo is often the most recognizable element of a company and, along with the company name, is the feature which consumers tend to recall the easiest. Ensuring that your logo is up to date and fit for purpose is a very important aspect of a successful business. Because of its importance, there are a number of scenarios where a company should consider changing or redesigning their logo, such as:
The most important part of being a small business owner is to always continue to do what you love. Don’t stop just because you’re busy. Find time!
We will manage your social media content for you! Develop content that you approve and we will handle the rest. Not sure how to grow your brand voice or visual brand? That’s what we specialize in. Give us a shot and we would love to discuss your business and project.
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