A logo is often considered an integral part of a company’s marketing strategy and brand. The reason why is very clear: A logo is often the most recognizable element of a company and, along with the company name, is the feature which consumers tend to recall the easiest. Ensuring that your logo is up to date and fit for purpose is a very important aspect of a successful business. Because of its importance, there are a number of scenarios where a company should consider changing or redesigning their logo, such as:
The most important part of being a small business owner is to always continue to do what you love. Don’t stop just because you’re busy. Find time!
Whether you are just starting out with a new Alaska brand or you have an existing Alaska business brand, developing your brand is key to successful marketing. There are a few key steps in developing your Alaska business brand that will help utilize your brand to its full potential.
Online marketing veterans will remember when blogging was the ultimate buzzword across the industry. Although, like most trends, its importance was sometimes oversold, there was no doubt that a popular, engaging blog was a huge asset to any website. If you’re doing any amount of marketing, your company needs business blog.
As an entrepreneur you have a million and one messages being sent at you as to what is the best way to grow your company brand.
The typical consumer gets hit by at least a couple hundred brands every day. A Market research firm Yankelovich said in 2007 that consumers see 5,000 brand impressions a day. That’s compared with about 2,000 in 1977.
Every small business has a million and one decisions to make on a daily basis, their top priority (along with most Fortune 500 companies) isn’t Facebook….but it should be. There is literally no other form of media before or after radio, tv, direct mail, Google adwords, or banner ads that has this single known fact:
“One out of every five page views in the United States is on Facebook.”
― Gary Vaynerchuk,
Brand and marketing for 2016 is the talk of the town. Read up on 5 ways you can start building your small business brand today.
Stages of Logo Design and a Time-lapse to Prove it
Logo design is the essence of branding and anytime someone starts a new business, their legitimacy grows once an actual logo is in place. However, what the client sees and what the designers sees are two different things. One may see the finalized outcome and not realize the hours upon hours of work that is invested in creating the final look. This short time-lapse shows a smaller project that I’ve been working on (and that is yet to be completed). This footage constitutes about 5 hours of time thus far.
Even the smallest of businesses can gain a massive boost in credibility with consistent branding.
Let’s do a test: I want you to close your eyes and think of the color red. Which company do you associate it with—and what time of year springs to mind?
Providing branding, web design and marketing services for businesses seeking brand growth using holistic and innovative solutions that grow the brands people love.
Mon-Friday : 8am-5pm
Saturday : on call
Sunday : closed