Branding is one of the most important steps you can take to grow your business. Branding helps build trust with your clients. Nobody wants to buy a product or service when the website appears amateur and dated. Sleek branding can reassure customers that your brand is legitimate. Additionally, consistent branding will make your business appear more familiar to repeat customers. Take the following steps to successfully brand your business.
1. A Great Logo
If you want your business branding to stand out, you need a logo that is bold and stylish. If you already have a logo but feel it’s dated, it may be time to upgrade. Every popular brand has at one time or another redesigned their original logo so don’t be afraid to change it up if your old logo isn’t working for you. If you don’t have a background in graphic design, reach out to a designer who can create a stunning logo for your business.
2. Place Your Logo Everywhere
Once you do have a logo, it won’t be enough to put it in the corner of your site and allow it to sit there. You need to make sure your logo branding is everywhere. Put it in your emails, on merchandise, as the profile photo on social media. Make sure that your logo becomes recognizable. Having a prominent logo will help potential customers recognize you. The more easily recognizable you are, the more trust you will build in your brand.
3. Style Your Website
After you have a logo you love, it’s time to style your website in conjunction with your logo. Have branded fonts you use on your website and stick to the colors on your logo. If you have graphics on your website, make sure they’re all done in the same style. Consistency is the key to branding. Don’t let your website feel random and disorganized. Sticking to one color scheme and graphic design style will help your brand stand out.
4. Use Templates
Have a template for your social media posts and emails. You want your posts and emails to look consistent with the style of your website. If you don’t feel confident in your ability to design an email template, you can hire a designer to do so and simply tweak the template every time you need to use it. A template won’t just be good for your branding, it will also make working more time-efficient. Using the same template over and over again will allow you to send out emails faster.
5. Create a Tagline
A tagline for your business can make your branding more prominent in the minds of your potential customers. Everyone thinks of Nike when you say “just do it.” A short and simple tagline is all you need to leave a lasting impression on your customers. Repeat your tagline often so it becomes associated with your company.
Failing to take the time and energy to brand yourself will cost you money down the line. Increase your profits by utilizing consistent branding to garner more customers.