Utilizing Branding techniques in business strategy is vital to ensuring that your brands messaging reaches the correct audience. Utilizing your brand to delivery messages via web design, print design, digital media, social media marketing and video marketing are essential in the digital world. Learn more about business strategy with Bianca Frank Design. Utilize web design to extend the reach of your brand and your business.

branding, small business marketing, small business branding, logo design graphic design, social media marketing

6 Branding Strategies to Use in 2021

Over three-fourths of consumers need to trust a brand to buy from them. For small business marketing, you need a holistic approach. And the best way to elevate your brand strategy for 2021 is through the latest trends.

Put your small business branding ahead of the curve with these top tips. You’ll find new ways to update your old strategies and put your business back on the virtual map.


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social media marketing, digital marketing, small business marketing

The Do’s and Don’ts of Social Media Marketing for Small Business

Marketing is always moving forward. This time, marketing is moving toward social media.

Two-thirds of Internet users buy something after seeing a social media ad. Internet users tend to be younger, making it the perfect platform to grow the demographics of your target audience.

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What Obstacles Do Businesses Face When Advertising Their Products?

Businesses rely heavily on their marketing to bring in customers. Even huge, worldwide corporations like Walmart, Amazon, and Apple rely on advertising to get their products in front of consumers. That said, advertising isn’t easy. There are some significant obstacles many businesses face when trying to advertise their products.

Limited Resources

Every company has a marketing budget. Even if you’re a huge corporation, there is a spending limit, even if it might seem otherwise in some cases. Even if money isn’t an issue, time likely is. Operating with limited resources can be pretty difficult to overcome. Fortunately, there are some very efficient and cost-effective marketing strategies that you can take advantage of. A lot of these strategies are digital marketing strategies, which means that not only are you getting some serious value for your marketing dollars, you’re opening your business up to reaching a potentially worldwide audience.

Source: https://digitalmarketinginstitute.com/blog/9-ways-digital-marketing-is-cost-effective-corporate

Regulatory Restrictions

Once you’ve developed a quality ad, you can just start putting it out there and be good to go, right? Well, not exactly. One of the obstacles marketers commonly face are regulatory restrictions about what they can and can’t advertise for on different platforms. Facebook and Google restrict certain products such as tobacco from advertising on their platforms. Other restrictions limit who you can advertise what to, or even the content of your advertisement. Failing to adhere to the regulations can get your ad pulled and your account restricted. Make sure you clearly understand all the rules and restrictions, and that your ad adheres to the guidelines before you start posting.

Source: https://vaperanger.com/blogs/guides/online-marketing-advertising-vape-shops

Generating Quality Leads

Contrary to what you might think, not all traffic is good traffic. Your advertisements may be sending traffic to your business, but if you aren’t able to convert those leads into sales, they aren’t doing as much good as they should be. Generating quality leads can be tough. That’s one reason why having a thorough understanding of your target market is so important. It’s also why it’s so important to place your ads where they are most likely to generate quality leads for you. If you aren’t sure how your ads are doing, analyze the ad and the results it’s producing. You should gain some insight on how to proceed from there.

Source: https://marketingland.com/7-ways-get-know-audience-better-181862

Advertising is a tough job that requires a business to face and overcome obstacles. Limited resources, regulatory restrictions, and being able to generate quality leads are only some of the obstacles you can expect to face. Recognize that they are there and then focus on finding ways to overcome them to boost your success as a business.

Need help growing your business and advertising your products? We can help! Contact us to get started.

business digital marketing_blog5

Dos and Dont’s of Business Digital Marketing

Digital marketing is an essential part of running a successful online business. It has evolved significantly since it first emerged two decades ago. The techniques that worked before may not work in today’s era.

So, if you’re planning to start up an online business or improve the online presence of your existing business, you will need to know what to do and not to do to prevent shooting yourself and negatively affecting your digital marketing strategy in the long run. Here are some dos and don’ts in the world of digital marketing.

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business needs digital marketing

5 Must Read Reasons Why Your Business Needs Digital Marketing

When starting a small business, your first concern may be how best to attract that early crowd of customers. In the modern era with the technological advancements, is it truly in your best interest to solely rely on traditional means of advertisements? How wide of a net can you catch by using coupon mailers, big signboards, and print ads at this age? Okay, customers may trust these advertisements as they are linked to your quality products and services, but aren’t you a modern marketer? Regardless of how crafty ancient href=”https://biancafrankdesign.com/marketing/design-content-marketing-strategy/”>marketing strategies are, you can be far more successful by optimizing the marketing trends of the digital era.

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Anchorage Alaska Business Web Design

Anchorage Alaska Business Web Design Strategy

Fundamentals of growing a business is having a good Anchorage Alaska Web Design Strategy and design.
Any business owner knows this and takes steps to ensure their target audience knows they exist. Your message is important and you want your potential clients to see it and understand it. Here are a few key elements that you need to keep in mind when utilizing design in your business advertising strategy.

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5 Website Mistakes That Drive Visitors Away | Web Design Anchorage

You’ve probably invested quite a bit of thought, effort, and possibly money into your website to make it look as appealing and professional as possible. Are you wondering why you’re not getting more positive feedback from visitors and customers? It’s not always easy to be objective about your own website. We recently published a post called “How Great Accounts and Profiles Get Customers Invested.” It’s also instructive to look at the other side of the coin: what drives customers away. (We even have an awesome infographic)

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Web Design in Anchorage

Web Design in Anchorage and Tips to Prepare Small Business for an Economic Recession

Open any financial newspaper or website, these days, and you find articles that foretell an economic downturn before long. Economic forecasts talk about rising corporate debt, a slowdown in corporate earnings, and a rise in the debt-to-earnings ratios at corporations across the board. Current debt-to-earnings ratios are higher than the levels that the country experienced shortly before the financial crisis of 2007. In other parts of the economy, housing prices are higher than ever before, and consumer debt is at levels seen during the financial crisis.

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Content is Queen <3.....Oh and......10 Reasons Why Your Audience Doesn't Care About Your Content

You could be looking for more social shares to increase your brand exposure, relevance, and reputation online. You want your social profiles to gain more visibility for an increased social following. You also want Google to recognize your brand as authoritative in your niche market and rank your web pages highly in search engine results.

However, you can’t seem to figure out what’s wrong with your content. The only thing you might know for sure is that you’re missing out on the benefits of a successful content strategy and you don’t know why. Here are the answers.

Here’s what’s wrong. Your content could just be, to simply put it, bad. But don’t worry: it’s not a scary word if it’s something you can fix. Read on to find out what’s wrong to effectively correct your issues and craft great content so you can achieve your goals in no time.

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Small Business Content Marketing

Why Some Organizations Struggle with Small Business Content Marketing

Content marketing is continuing to be a primary form of marketing for companies of all sizes. This trend is only expected to increase. Quality content marketing will help to build brand awareness and revenue.

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